Social media plays an increasingly critical role in spreading the word about your work. Here are four simple strategies you can use to create great online content and build a following.
I've been giving some thought to what I actually want and need from my hours on the laptop and with social media. Here are just a couple of things that I've come up with.
It's simple. Talk to me like I'm a human being. I'm more than an inbox, Twitter handle, or opportunity for a Facebook "Like." I'm your audience. And if we connect, there can be a meaningful exchange that's beneficial for both of us.
True to form, the Canadian embassy threw a tailgate party for about 1,000 guests for the inauguration. It was terrific fun. Here are the five secrets to their success.
Navigating social media is no "one and done" endeavor. It's all fair game and enlightening information is generally available to all. Privatizing the personal is basic good sense, but consider the following tips as well.
While seasoned digital marketers know better, several small business owners are just beginning to develop an online presence and may be pondering these five social media myths that simply refuse to go the way of the dinosaur.
Thanks to social media and the Internet, we have the means to offend or upset people on an unprecedented scale. With every new technology, there are new ways to make an absolute fool of yourself. What is your netiquette?
For the past several years, conventional wisdom has been that having a blog was the most important tool for your business. But blogs are not for everyone, nor are Facebook Pages, and now they don't have to be.
For the last two years, I have provided a daily wisdom quote through a Twitter account called Tiny Buddha. Since the follower count has grown by leaps...