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Social Media Content

The Crackpot Index for Media Content

Bob Seay | Posted 09.03.2014 | Media
Bob Seay

The Media Outlet Crackpot Index measures the potential credibility -- or the lack thereof -- of a given media source. The higher the score, the more likely it is that the story or media outlet is the work of one or more crackpots.

Formulating a Content Strategy

Brandon Suyeoka | Posted 04.21.2014 | Hawaii
Brandon Suyeoka

Many brands make the mistake of not thinking their strategy through or having none at all. This normally results in underwhelming an audience with content built on one-way conversations.

Click Me! 3 Ways to Make Social Media Content Irresistible

Lisa Parkin | Posted 01.23.2014 | Business
Lisa Parkin

Make it so irresistible that your business doesn't have to ask again and again for likes and shares. Make it so that the fanbase doesn't need prompting; that based on what is being said, they're already hooked.

What is Social Media Content Curation?

Stefan Deeran | Posted 08.05.2013 | Media
Stefan Deeran

As a digital marketer, you've spent the last few years building up your follower base on social media platforms like Facebook, Twitter and LinkedIn. Now that you've got thousands (or even millions!) of fans, how do you keep them engaged with your brand?

4 Simple Ways for Writers to Create Great Social Media Content

Dorie Clark | Posted 05.27.2013 | Books
Dorie Clark

Social media plays an increasingly critical role in spreading the word about your work. Here are four simple strategies you can use to create great online content and build a following.


Mateo Gutierrez | Posted 03.14.2012 | Good News
Mateo Gutierrez

There's no question that a good positive quote will get shared. And there's no question that a positive observation will be shared wildly in the social web. The more interesting point is that the negative posts often get corrected.