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Social Media Marketing

Twitter Is Still the Best Water Cooler Ever for Brands

Lee Traupel | Posted 07.28.2014 | Business
Lee Traupel

How much time is Twitter going to take to be effective for your business? The simple answer is probably an hour or two a day, depending on your products and services, community service sophistication, how you're using the platform and how aggressively you want to grow your brand.

The Right Digital-Marketing Partner in 5 Steps

Sajeel Qureshi | Posted 07.24.2014 | Small Business
Sajeel Qureshi

Most small-medium businesses (SMBs) would rather pick potatoes than pick a digital-marketing partner. Digital marketing is filled with clutter and confusion. SMBs know digital can help but are unsure of where to start. Having a great partner helps, but finding a great partner can be expensive and counterproductive to your goals.

5 Tips For Developing Compelling Content

Anjali Varma | Posted 07.24.2014 | Small Business
Anjali Varma

A common excuse for not blogging is "I have nothing to blog about." However, if you run a business and cater to a customer base you do have something to talk about! It might take a bit of creativity, but the content is there.

Why Content and Social Media Marketing are the New SEO

Lee Traupel | Posted 07.22.2014 | Business
Lee Traupel

SEO is the process of making your web site more accessible to search engines. Google's algorithmic updates the last 3-5 years ("panda" "penguin" "hu...

Content Marketing Best Practices for B2B Brands

Lee Traupel | Posted 07.21.2014 | Business
Lee Traupel

I wish I could tell you it is this easy. It's not; but, here are critical benchmarks you should be aware of to create meaningful content.

To All Corporations: This Is What People Mean When They Talk About Fairness

Ujwal Arkalgud | Posted 07.17.2014 | Business
Ujwal Arkalgud

As people, we've become accustomed to asking questions publicly, digging deeper and going past the advertising noise that bombards our senses every single waking minute.

How to Write a Professional Bio for Twitter, LinkedIn, Facebook & Google+

Courtney Seiter | Posted 07.17.2014 | Technology
Courtney Seiter

In this post, we'll go over the universal principles of a great social media bio -- regardless of the network. We'll also take a look at the big social media networks -- Twitter, Facebook, LinkedIn and Google+ -- and discover how to make the most of the bio space provided by each.

Reaching Gen Y-Fi: Tween Girls and the Power of YouTube

Wendy Sachs | Posted 07.16.2014 | Parents
Wendy Sachs

t's the authentic way in which they share, reporting from their bedrooms or living rooms, that make these YouTube sensations feel trusted to their young fans. Many of the so-called stars are still wearing braces themselves. They admit their own imperfections and share strategies on how to hide pimples or overcome awkward moments and that is part of their charm. It's an accessorized Judy Blume on YouTube.

PR 'Communications Marketing' Influences Social Media Brand Engagement

Jeremy Harris Lipschultz | Posted 07.15.2014 | Media
Jeremy Harris Lipschultz

Real-time media storytelling with "velocity" across a "proliferation of channels" is creating historic opportunities for the growing public relations ...

Luxury Travel Consultant -- The Best Job in the World?

Jean Newman Glock | Posted 07.14.2014 | Travel
Jean Newman Glock

The birth of the internet caused dislocations in many professions, but none so drastically as the world of travel. No longer did a travel advisor's knowledge of online booking systems offer job security.

8 Content Marketing Tips for When No One Reads Your Content

Sajeel Qureshi | Posted 07.14.2014 | Small Business
Sajeel Qureshi

Congrats on posting your infographic, blog, video or webinar. One problem: Uncle Jeb is your only reader. So what should you do?

The Top Mistake Brands Make With Millennials

Melanie Curtin | Posted 07.09.2014 | Business
Melanie Curtin

The difference isn't just what they're doing, it's where they're doing it. There's one big mistake brands are making, and given the fact that many still spend billions of dollars on this, it's relevant. Ready? Here it is.

Why Nonprofit CEOs MUST Embrace Social Media

Ritu_Sharma | Posted 07.16.2014 | Impact
Ritu_Sharma

If you want to take things up a notch, creating a social presence for your organization's CEO is the way to go.

The Only Social Network You'll Ever Need How to Feed & Take Care of It

Lee Traupel | Posted 07.08.2014 | Business
Lee Traupel

LinkedIn has over 300 plus million users, doubling in size the last calendar year, adding 2 new members per second and an estimated 180M unique visit...

The Complete Guide to Using Social Media for Customer Service

Courtney Seiter | Posted 07.07.2014 | Technology
Courtney Seiter

Ready to do something really groundbreaking and revolutionary in social media marketing? I've got just the thing: customer service.

Top 3 Things Millennials Want From Brands

Melanie Curtin | Posted 07.07.2014 | Business
Melanie Curtin

Millennials and their wants and needs can be elusive. Heck, most Millennials don't even know what constitutes a 'Millennial.' One definite, though, is that most brands want to reach Millennials.

A Guide to High Quality Social Media Sharing: What, When and How to Share

Courtney Seiter | Posted 07.04.2014 | Technology
Courtney Seiter

Some people just have a knack for finding and crafting the perfect share. The rest of us have to work a little harder. Really, great social media sharing is a skill. And like all other skills, it requires a little strategy.

Why Many Social Media Experts are Selling Snake Oil

Lee Traupel | Posted 07.03.2014 | Business
Lee Traupel

So much content written today by social media "experts" featuring Toms, McDonalds, Pepsi, Cisco, SalesForce, Intel, Zappos is a false line on the ho...

Marketers "Secret Sauce" for Social Media in 2014

Allie Gray Freeland | Posted 07.02.2014 | Business
Allie Gray Freeland

With new Google algorithms, social advertising, and big data, the online marketing game has been revolutionized. Social media continues to be a way for businesses to get their brand traction and drive conversions. Take a look at some of these "secret sauce" formulas for better social media marketing.

Is Your Business Attention Starved In Today's Always-On World?

Lee Traupel | Posted 07.02.2014 | Business
Lee Traupel

It's a noisy world, your marketing resources and headcount are limited and in some case, you're still defining who your customers are. How Mark...

What Digital Marketing Activities Should and Shouldn't Be Outsourced

Sajeel Qureshi | Posted 07.02.2014 | Small Business
Sajeel Qureshi

SMBs staff their teams with digital marketing specialists. This reaffirms businesses understand digital marketing's significance. It reaffirms another thing too. Lots of businesses are clueless about digital marketing.

Buckle Up -- Things Are Getting Real With #TheStitch!

Matt Pipkin | Posted 07.02.2014 | Impact
Matt Pipkin

You know those seasons in life that you look back on and think, "Whew, those were some amazing times!"? Well, that's how we're going to look back on what's happening right now.

Content Heroes and Heroines are Made not Born

Lee Traupel | Posted 07.01.2014 | Business
Lee Traupel

The heat, light, buzz and hype about all things social has overshadowed plain old content marketing for much of the last 2-3 years. But social media has failed to deliver for many businesses and for good reason.

How Psychology Will Shape the Future of Social Media Marketing

Jayson DeMers | Posted 06.27.2014 | Technology
Jayson DeMers

One major shortcoming with current technology is its inability to accurately detect context in human behavior.

What Digital Marketing Tool to Use and When

Sajeel Qureshi | Posted 06.26.2014 | Small Business
Sajeel Qureshi

You don't unscrew a nail with a chainsaw (at least when you're sober). Below is what small businesses must understand about the key digital tools available.