For my children, exposure to video games was inevitable; my husband and I have not only gleaned some deep insights on parenting in the age of video games, but we have also found ways to use video games to bring out the best in our children; and here is what we found.
Social media isn't some magic remedy for your marketing dilemmas. It's also not something you can just "turn on," and expect to see results. But with regular updates and enough time and strategy invested in your efforts, you can turn your presence into a widely influential empire.
Before marketers assume a Millennial is a spoiled college kid snapping selfies, they may want to look again. That Millennial just might be you, with a growing family who is navigating new health plan options (and wondering why your 401K is taking a bit too long to grow more zeros).
Business plans can attract new investors to your idea, or they can serve as an excellent platform if you're seeking grants. No matter what your eventual goals are, having a solid business plan is absolutely essential.
Given the textbook definition of ROI -- net profits divided by costs -- it is actually impossible to measure exactly the ROI of your social media efforts, because the net profits variable cannot be measured. Anyone who claims otherwise is BS-ing you.
This year people will spend more time on digital media than watching TV. TIME TO FREAK OUT!!!! You could loose your sh*t, or you could do the smart thing and cash in on the fear by becoming a social media expert.
If you're managing social media for your business, it might be useful to know about some of the most surprising social media statistics this year. Here are ten that might make you rethink the way you're approaching social media.
Everyone has their own personal motivation to blog. Whether it's to log their list of eateries and food they've devoured, record their opinions on world events or even for therapeutic reasons. Whatever the reason, blogging can bring about good things to those who practice it.
Content marketing is the development and distribution of relevant and valuable content to attract, acquire and engage consumers. Simply put, content marketing is creating content your audience actually want to consume as opposed to just blasting them with advertising over and over again.
Many managers breathe a small sigh of defeat when they walk past an employee's desk and see a social networking website on the screen. However, others have turned employee social media engagement at work into a powerful brand advocacy channel.
Now is the time when most businesses are developing their consumer outreach plans for the 2014. An increasingly popular and effective way for companies to connect with their target audiences is through experiential marketing.
It used to be that when we heard the word social, it brought to mind etiquette. Table manners and related stuff our grandparents tried to instill in us. Ways of doing things for, and interacting with, other people, which Anne Landers wrote about.