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Social Media Marketing

Flipbooks and the Power of Twitter

2morrowknight | Posted 01.04.2010 | Media

Read More: Twitter, Viral Marketing Scientist, Social Media, Social Media Marketing, Blair Semenoff, Twitterpowerhouses, Flipbooks, Media News
2morrowknight

Blair Semenoff's understanding of social media and its applications for businesses are remarkable. Beyond his knowledge, his ability to communicate effectively and humor keep you coming back for more.

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Salahis' Self-Marketing 2.0 (PHOTOS)

Jose Antonio Vargas | Posted 11.28.2009 | Technology

Read More: Wikipedia, White House State Dinner Photos, White House State Dinner, Tareq and Michaele Salahi, Jav on Tech, Facebook, Social Media Marketing, Technology News
Jose Antonio Vargas

In our reality TV culture exacerbated by the rise of social networking sites -- in which 15 minutes of fame can be elongated by the number of photos and videos swirling around the Web -- who can blame the Salahis for their sheer, shameless self-promotion?

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The Problem With Social Media Agencies

Andrew Cherwenka | Posted 11.03.2009 | Media

Read More: Marketing, Interactive Advertising, Social Media, Marketing Trends, Online Advertising, Internet Advertising, Social Media Marketing, Media News
Andrew Cherwenka

The interactive marketing business has gone through some constructive battles in its first 10 years. Here are the big three and what they mean to marketers and agencies today.

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The Billboard Analogy and the Importance of Proving that Social Media Sells

J.S. McDougall | Posted 10.27.2009 | Media

Read More: Marketing, Social Media, Book Publishing, Twitter, Facebook, Social Media Marketing, Media News
J.S. McDougall

There's value in familiarity. So then, why, if corporate giants continue to see the value in pouring untrackable advertisements out into the real world, do so many companies hesitate online?

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Why Press 5 for Customer Service When You Can Twitter?

Karthika Muthukumaraswamy | Posted 11.28.2009 | Media

Read More: Web 2.0, Social Media, Twitter, Social Networking, Social Media Marketing, Customer Assistance, Customer Service, Starbucks, Comcast, Zappos, Media News
Karthika Muthukumaraswamy

Social media portals are changing the ways in which companies are doing business, thanks to one-on-one interactions between consumers and employees.

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Authenticity: You Has It

Chris Guillebeau | Posted 11.15.2009 | Business

Read More: Aonc, Authenticity, Branding, Marketing, Personal Branding, Social Media Marketing, Business News
Chris Guillebeau

From time to time I try being someone else, and the act of being an impostor really wears me out. I'm much better at being myself, including the flaws. All things considered, it's worked out okay so far.

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Social Marketing for Celebrities: Five Lessons from Neil Young

Andrew Cherwenka | Posted 11.15.2009 | Media

Read More: Marketing, Social Media, Musicians, Twitter, Facebook, Social Media Marketing, Celebrities, Neil Young, Media News
Andrew Cherwenka

Canada's legendary mutton-chopped musician was leveraging 5 key principles of social marketing decades before the Internet came to be.

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Social by Social -- A Really Practical Guide for Social Media in Orgs

Craig Newmark | Posted 11.11.2009 | Media

Read More: Social-Media-Marketing, Craig Newmark, Craigslist, Media News
Craig Newmark

If you're interested in using social media in your organization, and you should be Social by Social: A practical guide to using new technologies to deliver social impact is the real deal.

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How to Use Twitter Hashtags to Blast Your Reach and Build Your Follower Base

Rob Kall | Posted 10.19.2009 | Media

Read More: Social Media, New Media, Hashtags, Twitter, Social Media Marketing, Media News
Rob Kall

It's amazing how many people who don't understand Twitter think it's for telling where and when you had coffee. But for most on Twitter, they are trying to make a difference in some way.

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Social Media -- Is it a Fad?

Mike McCready | Posted 09.14.2009 | Media

Read More: Erik Qualman, Social Media, Twitter, Facebook, Social Media Networks, Social Networking, Social Media Marketing, Media News
Mike McCready

There is a shift in how business is seeing and reacting to the social media cascade. As we build out our online personas, products will find their way to us rather than the other way around.

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The Day My Twitter Boutique Turned into a Spam Bazaar

Catherine Ventura | Posted 09.07.2009 | Media

Read More: Twitter, Twitter Karma, Chris Brogan, Social Media, Ashton Kutcher, Social Networking, Social Media Marketing, Spam, Media News
Catherine Ventura

A few weeks ago I made a one-click mistake that transformed my controlled Twitter ecosystem into a blinding swath of incoming locusts, dust devils, and hail.

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Marketing a Media Renaissance at Media Bistro Circus

Eric Shutt | Posted 07.04.2009 | Media

Read More: Happycorp, Barbie, Media Bistro Circus, Meida Bistro, Marketing, Social Media, Moma, Fanscape, Jumping in Art Museums, Guitar Hero, Social Media Marketing, Media News
Eric Shutt

The social spaces of yesterday are being replaced by a new blend of digital pixels and material places.

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How To: Faith-Based Marketing

Eric Kuhn | Posted 07.02.2009 | Business

Read More: Marketing, Faith-Based, Twitter, Christian, Social Media Marketing, The Huffington Post, Chick-Fil-A, Business News
Eric Kuhn

Demographics were the market segmentation choice of the last century, but ideology will rule this one.

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18-Point Twitter Primer

Tim Berry | Posted 06.28.2009 | Media

Read More: Social-Media, Twitter, Social Media Marketing, Twitter-Etiquette, Twittering, Twitter Tips, Media News
Tim Berry

Twitter livens my day, and brightens my writing. And I'm beginning to develop a sense of what to do and what not to do with Twitter.

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Measuring Social Media Campaigns: A Philanthropic Case Study

Tim Ferriss | Posted 06.12.2009 | Business

Read More: Corporate Philanthropy, donorschoose.org, Social Media, Tim Ferriss, Social Media Marketing, Business News
Tim Ferriss

My hope is that more non-profits and hybrids will share their best practices and experimental findings so that everyone can benefit.

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How Social Media Today and its Online Communities Reinforce Blogging

Ari Herzog | Posted 05.15.2009 | Business

Read More: Energy, Robin Carey, Jerry Bowles, Sales, Social Media Today, Bloggers, Venture Capital, Social Media Marketing, Online Community, Social Media, Enterprise, Governing, Marketing, Sustainability, Pr, Blogging, Business News
Ari Herzog

Disclosure: In late February, I was recruited by Robin Carey and Jerry Bowles, co-founders of Social Media Today and joined their team as a community ...

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"Me 2.0: Build a Powerful Brand to Achieve Career Success"

Eric Kuhn | Posted 05.07.2009 | Business

Read More: Social Media, Linkedin, Twitter, Economy, Gen Y, Ceo, Facebook, Social Media Marketing, Business News
Eric Kuhn

Dan Schawbel: "Aside from being an aggressive job seeker, you also have to establish your own personal advertisements in order to be found by recruiters and capture their attention."

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Facebook's New Format Takes Away From its Purpose

Meghan Peters | Posted 04.27.2009 | Media

Read More: Social Media, Facebook, Social Networking, Social Media Marketing, Friends, Twitter, Advertising, Media News
Meghan Peters

Rather than improving its social use, the new format is monetizing Facebook even more than its previous changes.

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Birds of a Feather Shop Together

Auren Hoffman | Posted 04.18.2009 | Business

Read More: Psychographics, Marketing, Social Networks, Demographics, Social Media Marketing, Business News
Auren Hoffman

Public connections data can enable marketers to better understand their consumers and provide a more product recommendations based on the consumers' friends' interests and buying behavior

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Social Media Business Bulls**t

Tim Berry | Posted 04.10.2009 | Media

Read More: Social Media, Small Business, Social Media Marketing, Duct Tape Marketing, Linkedin, Twitter, Facebook, Media News
Tim Berry

The real booming business in web 2.0 and social media is the boom in people writing, speaking, blogging about web 2.0 and social media for business.

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Are Social Network Profiles Putting Us at Risk for Business Discrimination?

Susan Wilson Solovic | Posted 03.27.2009 | Media

Read More: Internet, Social Media, Unemployment, Workplace Discrimination, Social Media Marketing, Ageism, Jobs, Discrimination, Facebook, Myspace, Networking, Media News
Susan Wilson Solovic

I love the world of social networking. But be careful of what information you can include if you are using these sites for business opportunities.

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Memo to Our Parents: We Do Care

Naomi Hirabayashi | Posted 12.08.2008 | Media

Read More: Naomicanblog, Britt Bravo, TOMS Shoes, Attention, Nyc Changemakers, dosomething.org, Social Media Marketing, idealist.org, Sharing Foundation, Meetup, Presidential Election, Cause-Related, Causecast, Socialvibe, Nyc Changebloggers, Web 2.0, Alex Steed, Naomi Hirabayashi, change.org, Barack Obama, Media News
Naomi Hirabayashi

Our social action is unrecognizable to older generations. They wonder why we spend so much time online, join Facebook groups, and tweet our lives away.

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Obama Website Design Inspires Young Artists Support and Votes

Kristin Gorski | Posted 04.08.2008 | Home

Read More: Obey Giant, NOTCOT Inc., Carlos Ramirez, Social Networking, Artists, Jean Aw, Limited-Edition Art, NotCouture.Com, Political Art, Munk One, Barack Obama, NOTCOT.Org, Political Posters, Social Media, Social Media Marketing, Matt Revelli, The Mac, Upper Playground, Shepard Fairey, Juxtapoz Magazine, Armando Lerma, TasteSpotting.Com, Obama MySpace, Barack Obama Presidential Campaign, Youth Voter Obama, Youth Support Obama, Online Support Obama, Barack Obama Design, Barack Obama Internet, Barack Obama Posters, Barack Obama Social Networking, Internet and Politics, Young Voters Barack Obama, Barack Obama Twitter, Online Presence Obama, Artists Politics Campaign 2008, Barack Obama Art, Young Voters Obama, Design and Politics, Web 2.0 Politics, Obama Buttons, Barack Obama 2008, Obama Twitter, Barack Obama MySpace, Campaign 2008, Barack Obama Internet Strategy, Online Support Barack Obama, Home News
Kristin Gorski

"By placing such an emphasis on building a visually appealing brand, Obama is validating the importance of design in communication. This in turn builds support from the design community, who might feel that a design-conscious candidate best represents their personal beliefs," Aw says.

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