Social Media Marketing

Building Brand, Community and Customer Loyalty: An Interview With Gillian Muessig (Part 1)

Penny C. Sansevieri | Posted 05.21.2012

Read More: Business Marketing, Marketing Social Media, Gillian Muessig SEOmoz, Social Media Marketing, Business News
Penny C. Sansevieri

One no longer builds a successful company from the top down. Social media has changed everything. How you treat your people, how your people feel about the company, is going to get out, and that will speak to whether people will want to do business with you.

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Make the Perfect Presentation: 5 Lessons From Steve Jobs's Innovative Use of Imagery

Danny Groner | Posted 05.21.2012

Read More: Photos, Technology News, Design, Apple Announcement, Science, Psychology, Social Media Marketing, Tim Cook, Imagery, Presentations, Images, Apple, Steve Jobs, Steve Jobs Apple, Graphics, Designers, Marketing, Technology, Pictures, Visuals, Steve Jobs Death, Technology News
Danny Groner

Here are five ways that Jobs changed the way we think about presentations, and how you can improve yours by following Jobs's lead.

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Movie Theaters Are Back! Were They Ever Gone?

Jon Patricof | Posted 05.21.2012

Read More: Imax, Moviepass, The Avengers, Alamo Drafthouse, Box Office, Movie Theaters, Amc Theaters Wanda Group, Social Media Marketing, Entertainment News
Jon Patricof

At the end of 2011, many media analysts were predicting the demise of movie theaters, but the reality is this: the movie theater exhibition business really doesn't look to be in that much trouble.

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Facebook Ads vs. Google Ads (Infographic)

The Huffington Post | Ron Dicker | Posted 05.18.2012

Read More: Google, Google Advertising, Social Media, Social Networks, Social Networking, Facebook IPO, Facebook Advertising, Infographics, Facebook, Facebook vs. Google, Social Media Marketing, Infographic, Business News

Comparing the advertising power of Facebook, the world's biggest social network, to Google, the world's biggest search engine, strikes us as a little ...

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Ron Dicker

Should Facebook Advertising Be 'Less Creepy'?

HuffingtonPost.com | Ron Dicker | Posted 05.17.2012

Read More: Social Media, Video, Mark Zuckerberg Facebook, Social Networks, Social Networking, Online Advertising, Advertising, Internet Advertising, Facebook IPO, Marketing, Mark Zuckerberg, Facebook, Social Media Marketing, Business News

From GM's condemnation of Facebook to Facebook's own admission that it hasn't figured out mobile advertising, debate has swirled around Facebook's pot...

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Re-Joke My Advert

Jordan Philips | Posted 05.15.2012

Read More: Social Media, Twitter, Advertising, Social Media Marketing, Corporate Twitter Account, Business Twitter Accounts, Corporate Social Media, Social Media Tips, Technology News
Jordan Philips

It transpires that people have an aversion to corporate Twitter accounts. Trying solely to sell or link to your content is a faux-paux tantamount to having toilet roll escaping from your trousers at a dinner party.

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WATCH: 60 Seconds of Social Media

Shawn Amos | Posted 05.14.2012

Read More: Online Advertising, Google Advertising, Social Media Tips, Social Media Marketing, Facebook Advertising, Facebook Ads, Technology News
Shawn Amos

It seems like most everyone agrees that the days of flashy, intrusive banner ads are over. So what does that mean for the future of Internet marketing?

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Ron Dicker

Is This Why Some Advertising Is Awful?

HuffingtonPost.com | Ron Dicker | Posted 05.14.2012

Read More: Google, Social Media, Twitter, Advertising, Online Advertising, Facebook Advertising, Facebook, Social Media Networks, Tweets, Spotify, Social Media Marketing, Tumblr, Business News

Ever feel that advertisers don't get you? Maybe it's because they bury their faces in Twitter all day. A recent survey by Heat ad agency in San Fra...

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What Are Your Organization's Tweetable Moments?

David Nour | Posted 05.08.2012

Read More: Social Media, Viral Marketing, Twitter, Social Media Marketing, Tweets, Business News
David Nour

"Today, I had an amazing experience at...." Discovering a tweet like the above referencing a review about you, your organization, or your brand is certainly better than: "I'll never visit / do business with / interact with / buy from...."

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How HBO's 'Girls' Missed the Social Media Marketing Boat

Mark Drapeau | Posted 05.07.2012

Read More: Hbo, Character Development, Girls, Hollywood, Social Media Marketing, Brian Williams, Girls Hbo, TV News
Mark Drapeau

When there are so many young women talking about how realistically Girls depicts their lives, what a shame that HBO and Lena Dunham didn't take advantage of this and expand the Girls universe into the digital space.

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Branding and Social Media: The Real Hunger Games

Cory M. Baker | Posted 05.01.2012

Read More: Google, Iphone, Social Media, Pinterest, Marketing, Branding, Consumers, Facebook, Social Media Marketing, Tumblr, Technology News
Cory M. Baker

Long gone are the days when an edgy new idea and a great product were married in a board room and posted on billboards and magazines weeks later for all to see them in the same issue of LIFE, TIME, Newsweek or People.

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The Mystery of a Book Bus Tour

M.J. Rose | Posted 04.30.2012

Read More: Authors, Publishing, Book Publishing, Publishing Industry, Book Marketing, Books, Independent Bookstores, Fiction, Bookstores, Social Media Marketing, Books News
M.J. Rose

The Atria Mystery Bus tour took off April 12th. I think that what made the strongest impression on me was much we all love books. The authors on the tour. The amazing booksellers who hosted us. And the readers who came out to see us.

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What the Emergence of 'Social TV' Can Teach Us All

Grant Leboff | Posted 04.30.2012

Read More: Social Media Marketing, Social Media, Social TV, Social Television, Tv Marketing, Social Media TV, Business News
Grant Leboff

Social TV is not just something we will engage with in our leisure time. The lessons learned must have an impact on the way we approach our own business if we are to be successful in this social era.

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Social Media's Modern Day Role in PR and Marketing Campaigns: Highlights and Thoughts

Marni Salup | Posted 04.24.2012

Read More: Branding, Marketing, Social Media, Social Media Marketing, Public Relations, Business News
Marni Salup

After many inquires, much analysis, and contemplation, I thought I would highlight a few recurring points that keep resurfacing amongst friends and clients when asked about social media and the role it is now playing in our public relations and marketing campaigns.

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Facebook to Agencies: How Will People Share Your Stories?

Andrew Cherwenka | Posted 04.24.2012

Read More: Cherwenka, Social Media, Community Management, Social Media Tips, Digital Advertising, Facebook IPO, Facebook Advertising, Interactive Advertising, Facebook, Social Media Marketing, Advertising, Media News
Andrew Cherwenka

Stories are the currency. Getting your content seen in newsfeeds, timelines and tickers is the most powerful aspect of Facebook and the most underutilized by marketers.

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Watch: 60 Seconds of Social Media

Shawn Amos | Posted 04.20.2012

Read More: Hologram, Social Media, Tupac Hologram, Social Media Marketing, Titanic, Tupac Shakur Hologram, Tupac Shakur, 3d, Business Social Media, Engagement, Social Media Networks, Nintendo, Technology News
Shawn Amos

But a hologram Tupac on tour? Long-term interest and success of 3D tech is notoriously hard to predict, once the novelty wanes.

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Facebook: Is It Only A "Recreational" Drug For Social Media?

April Rudin | Posted 04.17.2012

Read More: Facebook, Facebook Timeline, Timeline, Social Media, Linkedin, Financial Services, Banking, Private Banking, Recreational Drug Use, Social Media Marketing, Twittter, Business News
April Rudin

If your firm is not fully engaged with each of these powerful tools, it is a losing effort to both attract new clients and retain existing ones. These platforms work because users are so addicted to them and it's now time for financial services firms and others to get addicted to them too.

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Facebook Marketing: How to Make the Most of the Latest Facebook Changes

Penny C. Sansevieri | Posted 04.17.2012

Read More: Facebook Marketing, Facebook Timeline, Social Media Strategy, Small Business Marketing, Social Media Marketing, Social Media, Social Networking, Marketing, Marketing Tips, Facebook, Business News
Penny C. Sansevieri

Now that the Facebook changes have gone into effect, let's take a look at how you can maximize the "new" Facebook Pages. Let's go through some of the creative ways to boost your exposure and your page on Facebook.

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How to Use Social Media for Social Change

Dorie Clark | Posted 04.11.2012

Read More: Email, Social Media, Social Change, Facebook, Blogging, Social Media Tips, Social Media Marketing, Impact News
Dorie Clark

Social media is the perfect tool for mobilizing your friends and colleagues to take action on a cause you care about -- sending a letter to a legislator, signing up to attend a rally, or spreading the word through their own social channels.

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Women in the SoLoMo Boardrooms

Hulya Aksu | Posted 04.11.2012

Read More: Women in Tech, Women in Business, Women in Technology, Women Technology, Women CEOs, Women Business, Women-Ceos, Business Women, Solomo, Social Media, Social Media Marketing, Social Media in Business, Business News
Hulya Aksu

Women are not only outnumbering men in social media usage, but they are spending more time on the social sites that they visit. Why are we not among the founders and the leaders of the companies that serve us?

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Analysis of Kony 2012: Lying to Tell the Truth

Winnie Kao | Posted 05.30.2012

Read More: Social Media, Internet, Millenials, Viral Videos, Marketing, Youtube, Kony 2012, Storytelling, Joseph Kony, Invisible Children, Uganda, Stories, Social Media Marketing, Jason Russell, Generation Y, Impact News
Winnie Kao

The reason that this video went viral is because so much strategy and funding went into making sure that it triggered certain reactions for the audience.

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SXSWi: Bourbon and Brilliance

Farryn Weiner | Posted 05.28.2012

Read More: Sxswi, Social Media, SXSW 2012, Media, Technology, Social Media Networks, Sxsw, Social Media Marketing, Media News
Farryn Weiner

More often than not, a convention is not quite worth the aggravation -- speakers ramble on about lofty ideas of expertise, happy hours cloud your judg...

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Dispatch From the Marketing Front: What You Missed at South by Southwest (SXSW) Interactive 2012

Christian Moritz | Posted 05.26.2012

Read More: Marketing, SXSW Interactive, Social Media Marketing, Sxsw, Sxsw Interactive Panels, Marketing Consultant, Business News
Christian Moritz

Whether it was the keynotes by industry legends or 75 SXSW marketing sessions on how to leverage interactive technology, I found SXSW invaluable for learning the latest about emerging technologies and best practices from industry peers.

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Film Studio Marketing Tricks That Will Help Your Business: The Press Mailer

Gordy Grundy | Posted 05.22.2012

Read More: Slidepollajax, Small Business, Social Media Marketing, Film Marketing, Hollywood Press Mailer, Press Mailer Marketing, Press Mailer Film, Small Business News
Gordy Grundy

Every business owner knows of the importance of a 'leave behind.' It is that business card, brochure or gift that will continue to make an impression long after you have left the room. In Hollywood, the Press Mailer has long been a staple of every marketing campaign.

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Conducting Business in Revolutionary Times

Scott Goodson | Posted 05.21.2012

Read More: Social Movements, Movement Marketing, Social Media Marketing, Grassroots Political Movements, Social Uprisings, Kony 2012, Ows, Occupy Wall Street, Social Global Movements, Business News
Scott Goodson

I believe many who have watched what is transpiring around the world can't help wondering: How can I be a part of something like that? Or, could I possibly help start something like that, based on an idea that matters deeply to me?

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