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Social Media Marketing

3 Things the Beatles Can Teach You About Content Marketing

Sajeel Qureshi | Posted 09.16.2014 | Small Business
Sajeel Qureshi

The Beatles are often credited as the greatest rock band of all time. Their following is huge now, but if you look at their beginnings you'll discover something else about the Beatles. They are great content marketers.

3 Things About Social Media You Should Have Known From Life

Tania Yuki | Posted 09.15.2014 | Business
Tania Yuki

Life was not meant to be easy, and you can multiply that if you're a brand working to be effective on social media. To begin with, you're not even a real person. You're a brand.

Ten Ways to be a Mythic Content Whisperer

Lee Traupel | Posted 09.12.2014 | Business
Lee Traupel

Rule #1 - blog with the absolute best content you can produce, don't waste valuable time or resources on social media until your business has 30-50 blog posts completed.

The Key Is in the Journey: The ROI on Social Media

Ann Tran | Posted 09.09.2014 | Business
Ann Tran

What is the ROI of sharing your travel journey on your social channels for all parties involved? And what does it take to distribute quality content to all your networks?

The Startup Education Gap

Lee Schneider | Posted 09.10.2014 | Small Business
Lee Schneider

Startups need to understand and deploy their culture first, because that's how their customers will understand them best. There's a good reason for this: products are easily commodified. They can copied and sold at a lower price.

Retweet, Favorite, Donate: Charitable Giving On Twitter Might Soon Be A Click Away

The Huffington Post | Robbie Couch | Posted 09.09.2014 | Impact

The Twittersphere may soon be getting a little more giving. Twitter announced on its blog Monday that the social media site is testing a new "buy"...

5 Tips for Professionals Navigating Social Media

Tania Yuki | Posted 09.08.2014 | Women
Tania Yuki

Whether you're looking for a new position, making a career move or want to increase your own value within your existing role, social media such as Linkedin, Twitter and Facebook all provide powerful platforms to gain the visibility, credibility and access required to get to that next level.

5 Key Tactics for Improving Your Marketing Platform Strategy

Lee Traupel | Posted 09.13.2014 | Business
Lee Traupel

Every business today, regardless of size needs a marketing platform strategy to get your content "heard" on the right social channel.

Test Any Business Idea for Less Than $400

Sajeel Qureshi | Posted 09.08.2014 | Small Business
Sajeel Qureshi

You've got a great idea for a new store, app or restaurant. Should you quit your job and invest before doing basic marketing research? It's amazing how many businesses are started on a hunch or feeling. Instead, budget $400 in some general digital marketing tactics to test the waters out by doing the following.

Success Bias

G. Doucette | Posted 09.05.2014 | Books
G. Doucette

It's not a science experiment, though, so I'll sign off with a different conclusion: Find a way to get readers. Any way you can think of, anything you think might work. Be prolific, be professional, and be available on social media for them. Maybe, if you're very lucky, the stampede will turn in your direction.

10 Creative Ways to Use Lists to Improve Your Content Marketing Strategy

Lee Traupel | Posted 09.03.2014 | Small Business
Lee Traupel

Lists are everywhere and the headlines with lists are proliferating faster than rabbits imbibing unlimited amounts of Jack Daniels.

Six Strategic Tips for Social Media Success

Carol Han | Posted 09.03.2014 | Technology
Carol Han

Though social media presence and strategy is critical in areas such as the fashion and food industries, it is important for almost all companies and products to create, maintain, nurture and grow their visibility online.

7 Social Media Psychology Studies That Will Make Your Marketing Smarter

Courtney Seiter | Posted 09.02.2014 | Technology
Courtney Seiter

Every day seems to bring exciting new studies as research shows us more about how social media is changing the way we relate to one another, share information and even form our identities.

The 5 Most Common Digital Marketing Strategies

Johana Reyes | Posted 08.29.2014 | Business
Johana Reyes

Thus, many companies have adopted digital marketing strategies to continue to promote their products and services to these users via these channels.

How to Redefine Your Marketing Strategy in Today's Tech Drenched World

Lee Traupel | Posted 08.29.2014 | Business
Lee Traupel

"There's many a slip twixt cup and the lip" is erroneously attributed to Shakespeare throughout history. The origins can be traced back to Greek myth...

Yonderbound: Disrupting Travel Booking and Breaking Tech's Glass Ceiling

Lin Humphrey | Posted 08.27.2014 | Business
Lin Humphrey

In my past career in travel ecommerce, one of the key issues I ran into was the extremely structured data format received from traditional reservation systems, which left little room for innovating the booking process.

The 10 Best Marketing Tweets I've Ever Seen

Melanie Curtin | Posted 08.27.2014 | Business
Melanie Curtin

While a brand used to have to spend zillions of dollars to get its ad on TV or its logo on a billboard, now social media like Twitter make it possible to reach millions of people quickly, without spending millions of dollars.

Conquer 4 Problem Areas to Prove Marketing ROI

Joseph Parker | Posted 08.26.2014 | Business
Joseph Parker

You're pleased with your marketing program. Your campaigns achieved short-term goals and the marketing department made important headway toward overar...

Getting Attention in Today's Social Media Tower of Babel

Lee Traupel | Posted 09.02.2014 | Business
Lee Traupel

One of our greatest challenges working with clients is getting their attention, let alone their target market demographics. Some see this shiny mark...

Why Creating Content Trumps Face-to-Face Meetings

Michael D. Simmons | Posted 08.25.2014 | Technology
Michael D. Simmons

What makes this story scary is that it could happen to any us. Our society is quickly moving from the broadcast era to the social media era and viral shaming is just one of the results.

Why LinkedIn Is the Most Powerful Marketing Tool of the 21st Century

Anfernee Chansamooth | Posted 08.26.2014 | Business
Anfernee Chansamooth

LinkedIn is the most powerful marketing tool of the 21st century and there are three main reasons why -- media, partnerships and clients. Before we get into the specifics let me share some background with you.

A Positive Brand Identity Turns Consumers Into 'Frands'

Don Dodds | Posted 08.21.2014 | Business
Don Dodds

Targeting the correct group of consumers is critical to successful frand development. Attempting to launch a marketing campaign to target everyone is not an effective strategy. Focus on the specific traits that determine the ideal consumer for your business.

Raynforest: Identifying Sports Marketing Influencers

Lin Humphrey | Posted 08.20.2014 | Business
Lin Humphrey

A key trend in digital and social media marketing is identifying influencers and their scope of influence. One area where online influence is just coming into examination is sports and sports marketing.

5 Steps to Creating a Powerful Content Marketing Strategy

Alex Pirouz | Posted 08.19.2014 | Business
Alex Pirouz

Never before in the history of the world, has the playing field been so level for companies everywhere. The advent of social media and blogging has completely democratized the business world, and opened doors for even the smallest of business.

Tips to Tell Your Brand's Success Story: Stand Out and Get Noticed in Interviews

Andrea Pennington, M.D. | Posted 08.19.2014 | Small Business
Andrea Pennington, M.D.

Your brand identity is not about what you do, it is about how you do what you do, what makes you unique and what it means to you and others.