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Social Media Marketing

Omni Hotels: The Power of Social Listening

Lin Humphrey | Posted 03.26.2013 | Business
Lin Humphrey

If customers share strong opinions and express their views on a company via social media channels, the firm should take advantage of these free insights.

Not the Inauguration; Just a Message to Marketers, Agencies, and Media Companies From Sea to Shining Sea...

Rob Norman | Posted 03.24.2013 | Business
Rob Norman

My fellow marketing professionals, don't do evil; we must look beyond party or faction, beyond advertiser, agency and vendor and remember our solemn and shared responsibility to support this great nation by creating entertainment that cheers and informs.

Content Marketing: A Creative Case Study, Part Two

Gordy Grundy | Posted 03.24.2013 | Business
Gordy Grundy

There are many, many articles on content marketing and social media with tips and steps and plenty of generalities. Very few seem to offer any real concrete ideas or practical examples. In this series of articles, we are publishing an actual case study for a very real company.

Nine Powerful Ways to Build Your Email List

John Haydon | Posted 03.24.2013 | Small Business
John Haydon

If you're not building your nonprofit's email list (and increasing open and click-though rates), you are missing out on a huge opportunity to retain and attract donors.

Influencers vs. Advocates in New Media

Kevin Price | Posted 03.23.2013 | Technology
Kevin Price

There are a broad range of individuals who can be called advocates, because they are often a "dime a dozen," while others can also get paid large amounts for promoting certain brands and products.

Do You Think You're A 'Social Media Ninja'? You're Not Alone

The Huffington Post | Noalee Harel | Posted 01.21.2013 | Technology

"Social media marketer" is so 2011. Today, everyone wants to be a "ninja," guru" or "master" of Twitter. While there's no exact description for wha...

New and Social Media Trends for Small Business in 2013

Britt Michaelian | Posted 03.19.2013 | Small Business
Britt Michaelian

As small businesses begin the year with a clean slate and new opportunities to increase brand visibility via social media, what is the most important strategy all businesses should employ in their marketing campaigns?

6 Surprising Social Media Tactics to Help You Get Noticed Now

Women & Co | Posted 03.19.2013 | Small Business
Women & Co

For Women & Co. by Suzanne Rust, LivingWithRust.com Are you using social media effectively to market yourself or your business? Based on findings fr...

Content Marketing: A Creative Case Study, Part 1

Gordy Grundy | Posted 03.13.2013 | Business
Gordy Grundy

Marketing articles on this subject tend to offer platitudes, generalities and a flow chart to nowhere. Here, we will offer an actual idea-filled Case Study that will better illuminate new marketing systems.

The Apocalypse of Advertising and the Dawn of the Promotional Age

Gordy Grundy | Posted 03.09.2013 | Business
Gordy Grundy

Today, marketing has to be more clever than ever before. A marketeer must be multi-disciplined, multi-tasking and multi-technological. And much multi-more. Welcome to the Golden Age of Promotion. Now, it's personal.

Teaching As Marketing: How Changing Your Perspective Can Rapidly Enhance Your Business

Daniel DiPiazza | Posted 03.09.2013 | Small Business
Daniel DiPiazza

People can feel benevolence. People will bond with that. That bond will lead to an enhanced relationship and ultimately, much higher conversions from prospect to customer. It's the ultimate win-win.

Sweet Indulgences: Twinkies and 'Likes'

Jonathan Dick | Posted 03.06.2013 | Business
Jonathan Dick

There are parallels between gorging ourselves on Twinkies and measuring the value of our social audience by the number of "likes." Experts have been telling us for a long time that we need to ditch these empty "likes," but they've been so easy to get and so ingrained in our social media upbringing that we continue to indulge ourselves.

2013 Prediction: Your Social Media Team Will Add a Dedicated Content Strategist

Matthew Knell | Posted 03.05.2013 | Technology
Matthew Knell

The pressure to produce content that works has never been higher, and it's more necessary than ever to "fail fast," because the next shot at your audience is often just minutes or hours away.

WATCH: 60 Seconds of Social Media

Shawn Amos | Posted 02.13.2013 | Technology
Shawn Amos

YouTube's new look makes it easier for people to find your videos - but are you creating anything worth watching? If your brand isn't taking advantag...

It's Time for Businesses to Get Socialized

Jure Klepic | Posted 02.12.2013 | Business
Jure Klepic

The flood of evidence continues building the case for a paradigm shift in communication from mass marketing to personal marketing, from traditional media outlets to social media communication strategies.

Finding Broadway's Voice on Social Media

James Sims | Posted 02.08.2013 | Arts
James Sims

For Broadway, it isn't so much about a specific voice -- let's call it the Marketing Mamet Effect -- rather it's a tone that drives social strategy.

Man Launches #HireKevin Campaign to Work for Applebee's

Kathleen Garvin | Posted 02.06.2013 | Food
Kathleen Garvin

"Hi, can I work for you?" With those six words, Kevin Matuszak, 25, began his public quest to work for Applebee's, the popular restaurant chain.

Who Really Owns Your Brand?

Karen Leland | Posted 02.04.2013 | Small Business
Karen Leland

Take advantage of the visual web. Encourage your customers to make and share their own videos about your products and services. Monitor your Twitter closely.

The Ethics of Social Media Marketing

Mateo Gutierrez | Posted 02.02.2013 | Technology
Mateo Gutierrez

I believe that brand marketing within social media is a positive step forward for the end consumer, but I also contend that there is a tremendous amount of progress yet to be made to fulfill on this positive vision.

Being Strategic With Social Media

Minh Chau | Posted 01.30.2013 | Business
Minh Chau

Organizations -- from government agencies to non- and for-profits -- with a clearly defined strategy are in a better position to alert, engage, and activate their target audiences

100 Fascinating Social Media Statistics and Figures From 2012

Brian Honigman | Posted 01.29.2013 | Technology
Brian Honigman

Here are 100 of the most fascinating social media statistics and figures from 2012 that can help you better understand Facebook, Twitter, Instagram, Pinterest and Google Plus for the coming year.

The Social Media Editorial Calendar for Small Business

Britt Michaelian | Posted 01.28.2013 | Small Business
Britt Michaelian

Without a specific strategy and action plan behind your social media activities, your time and efforts will be a waste. So, let's take the upside down triangle model of social media and direct all of your efforts into a schedule that will help you know exactly what you are doing and why.

The Elegance of Tellagence in Social Media Marketing

Jure Klepic | Posted 01.27.2013 | Business
Jure Klepic

The major problem we have today in the social space when it comes to measuring influence is that we do not yet have a solid definition of what online influence is.

Facebook Collects Tons of Data and Still Can't Cut It for Advertisers

Jure Klepic | Posted 01.19.2013 | Technology
Jure Klepic

Those who want to use social media as a real form of influence will need to bring passion, perseverance and cultural insights based on anthropological underpinnings into play as they learn to use it as the personal communications tool it was meant to be.

Five Top Reasons Why Marketers Fail on Facebook

John Haydon | Posted 01.19.2013 | Technology
John Haydon

What content works best, what time to publish updates and how to use sponsored stories are consistent themes being discussed among nonprofit marketers. But yet, these issues are just symptoms of bigger challenges that we all need to better understand.