Like millions of Americans, I was surprised (albeit not shocked) by the latest Nike Golf/Tiger Woods commercial. As a marketer, I want to shed some light on how Nike may have found its way to the exploitive "dad back from the grave" commercial.
One of the mysteries surrounding TV figures using the social media platform to engage with fans is how much of that fan-driven conversation actually makes its way to the ears of development executives.
When I decided I wanted to interview Craig Engler, the Syfy network's SVP of all things digital, I reached out to him in the format I thought to be most effective: Twitter. A few days later I heard back.
In our reality TV culture exacerbated by the rise of social networking sites -- in which 15 minutes of fame can be elongated by the number of photos and videos swirling around the Web -- who can blame the Salahis for their sheer, shameless self-promotion?
From time to time I try being someone else, and the act of being an impostor really wears me out. I'm much better at being myself, including the flaws. All things considered, it's worked out okay so far.