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Social Media Marketing

New Nike Ad? It Should Have Held That Tiger

Sarah O'Leary | Posted 05.25.2011 | Media
Sarah O'Leary

Like millions of Americans, I was surprised (albeit not shocked) by the latest Nike Golf/Tiger Woods commercial. As a marketer, I want to shed some light on how Nike may have found its way to the exploitive "dad back from the grave" commercial.

UnMarketing the World One Tweet at a Time: An Interview With Scott Stratten

Clément Yeung | Posted 05.25.2011 | Technology
Clément Yeung

Scott Stratten is one of the top Twitter personalities in the world. Unlike traditional celebrities, Scott has built his reputation on the back of com...

The Real Secret to Twitter

Penny C. Sansevieri | Posted 05.25.2011 | Books
Penny C. Sansevieri

Many people hop onto Twitter thinking it's a numbers game when it really isn't. It's not the size of the audience that matters but how engaged they are in you and your message.

Is Authenticity in Social Media Dead?

Anne Hill | Posted 11.17.2011 | Healthy Living
Anne Hill

A simple series of steps will help identify the strengths and point of view that are unique to you, and that will engage your audience and keep them engaged.

Twitter 101: Tips to Get You Started

Fauzia Burke | Posted 05.25.2011 | Technology
Fauzia Burke

What I discovered when I actually engaged on Twitter has turned me into a devotee. Twitter has been one of the greatest learning tools of my career.

How to Help Google Find Your Site

Penny C. Sansevieri | Posted 05.25.2011 | Books
Penny C. Sansevieri

If you've ever been perplexed about your site ranking and tempted to call Google and say "Hey, where's my site?" try these tips.

Converging Worlds? New Media, Social Media, Journalism, Communications, Marketing

Kety Esquivel | Posted 05.25.2011 | Technology
Kety Esquivel

Yesterday, I caught up with an old school mate of mine. She is a brand manager at P&G. As we talked about the work that each of us is doing these da...

Louie Baur: Not a Social Media Expert

Neal Rodriguez | Posted 05.25.2011 | Media
Neal Rodriguez

Louie Baur contends that to be a social media samurai-beheading ninja, you are required to "blog, tweet and do everything else that has to do with it for at least 12 hours per day."

A Master Class in Twitter with Syfy's Craig Engler (Part 2)

Annie Stamell | Posted 05.25.2011 | Technology
Annie Stamell

One of the mysteries surrounding TV figures using the social media platform to engage with fans is how much of that fan-driven conversation actually makes its way to the ears of development executives.

One follower on Twitter may be better than thousands

Kevin Grandia and Tim Kolke | Posted 05.25.2011 | Technology
Kevin Grandia and Tim Kolke

Would you rather have 10,000 followers on Twitter, or one? 10,000, of course would be the most obvious answer, but what if that single follower fit ex...

A Master Class in Twitter with Syfy's Craig Engler (Part 1)

Annie Stamell | Posted 05.25.2011 | Technology
Annie Stamell

When I decided I wanted to interview Craig Engler, the Syfy network's SVP of all things digital, I reached out to him in the format I thought to be most effective: Twitter. A few days later I heard back.

Is Scandal the New Model for Marketing?

Damien Hoffman | Posted 05.25.2011 | Business
Damien Hoffman

Scandal is an awesome marketing tool. Rather than paying for ads, you get millions of dollars of press for free. Moreover, all that press becomes gossip (AKA "word-of-mouth" marketing).

How to Maximize the Value Twitter as a Marketer

Penny C. Sansevieri | Posted 05.25.2011 | Technology
Penny C. Sansevieri

The key to selling on Twitter is not to sell per se, but to build trust and community with your followers.

The New Policy Battlefield: All Eyes On Coca-Cola And Social Media PR

Martin Luz | Posted 05.25.2011 | Business
Martin Luz

If you want to see how future national policy wars will be fought, keep your eye on Coca-Cola and the American Beverage Association. Over the next few years sugar will become the new tobacco.

Demi Moore and Kevin Bacon Do Good in a Battle for Charity

Jason Pollock | Posted 05.25.2011 | Impact
Jason Pollock

Pepsi is investing more than $20 million this year to fund great ideas, big and small through the Pepsi Refresh Project. Join today and your vote will help great ideas become a reality.

Flipbooks and the Power of Twitter

2morrowknight | Posted 05.25.2011 | Media
2morrowknight

Blair Semenoff's understanding of social media and its applications for businesses are remarkable. Beyond his knowledge, his ability to communicate effectively and humor keep you coming back for more.

I'm Not a Writer; I'm a Brand

Suzan Colón | Posted 05.25.2011 | Books
Suzan Colón

As an author currently trying to convince the public at large to spend a small chunk of money on my book, I've been getting a crash-course in the new world of online social marketing.

The Problem With Social Media Agencies

Andrew Cherwenka | Posted 05.25.2011 | Media
Andrew Cherwenka

The interactive marketing business has gone through some constructive battles in its first 10 years. Here are the big three and what they mean to marketers and agencies today.

The Billboard Analogy and the Importance of Proving that Social Media Sells

J.S. McDougall | Posted 05.25.2011 | Media
J.S. McDougall

There's value in familiarity. So then, why, if corporate giants continue to see the value in pouring untrackable advertisements out into the real world, do so many companies hesitate online?

Salahis' Self-Marketing 2.0 (PHOTOS)

Jose Antonio Vargas | Posted 05.25.2011 | Technology
Jose Antonio Vargas

In our reality TV culture exacerbated by the rise of social networking sites -- in which 15 minutes of fame can be elongated by the number of photos and videos swirling around the Web -- who can blame the Salahis for their sheer, shameless self-promotion?

Why Press 5 for Customer Service When You Can Twitter?

Karthika Muthukumaraswamy | Posted 05.25.2011 | Media
Karthika Muthukumaraswamy

Social media portals are changing the ways in which companies are doing business, thanks to one-on-one interactions between consumers and employees.

Social Marketing for Celebrities: Five Lessons from Neil Young

Andrew Cherwenka | Posted 05.25.2011 | Media
Andrew Cherwenka

Canada's legendary mutton-chopped musician was leveraging 5 key principles of social marketing decades before the Internet came to be.

Authenticity: You Has It

Chris Guillebeau | Posted 05.25.2011 | Business
Chris Guillebeau

From time to time I try being someone else, and the act of being an impostor really wears me out. I'm much better at being myself, including the flaws. All things considered, it's worked out okay so far.

Social by Social -- A Really Practical Guide for Social Media in Orgs

Craig Newmark | Posted 05.25.2011 | Media
Craig Newmark

If you're interested in using social media in your organization, and you should be Social by Social: A practical guide to using new technologies to deliver social impact is the real deal.

How to Use Twitter Hashtags to Blast Your Reach and Build Your Follower Base

Rob Kall | Posted 05.25.2011 | Media
Rob Kall

It's amazing how many people who don't understand Twitter think it's for telling where and when you had coffee. But for most on Twitter, they are trying to make a difference in some way.