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Social Media Marketing

Demi Moore and Kevin Bacon Do Good in a Battle for Charity

Jason Pollock | Posted 05.25.2011 | Impact
Jason Pollock

Pepsi is investing more than $20 million this year to fund great ideas, big and small through the Pepsi Refresh Project. Join today and your vote will help great ideas become a reality.

Flipbooks and the Power of Twitter

2morrowknight | Posted 05.25.2011 | Media

Blair Semenoff's understanding of social media and its applications for businesses are remarkable. Beyond his knowledge, his ability to communicate effectively and humor keep you coming back for more.

I'm Not a Writer; I'm a Brand

Suzan Colón | Posted 05.25.2011 | Books
Suzan Colón

As an author currently trying to convince the public at large to spend a small chunk of money on my book, I've been getting a crash-course in the new world of online social marketing.

Salahis' Self-Marketing 2.0 (PHOTOS)

Jose Antonio Vargas | Posted 05.25.2011 | Technology
Jose Antonio Vargas

In our reality TV culture exacerbated by the rise of social networking sites -- in which 15 minutes of fame can be elongated by the number of photos and videos swirling around the Web -- who can blame the Salahis for their sheer, shameless self-promotion?

The Problem With Social Media Agencies

Andrew Cherwenka | Posted 05.25.2011 | Media
Andrew Cherwenka

The interactive marketing business has gone through some constructive battles in its first 10 years. Here are the big three and what they mean to marketers and agencies today.

The Billboard Analogy and the Importance of Proving that Social Media Sells

J.S. McDougall | Posted 05.25.2011 | Media
J.S. McDougall

There's value in familiarity. So then, why, if corporate giants continue to see the value in pouring untrackable advertisements out into the real world, do so many companies hesitate online?

Why Press 5 for Customer Service When You Can Twitter?

Karthika Muthukumaraswamy | Posted 05.25.2011 | Media
Karthika Muthukumaraswamy

Social media portals are changing the ways in which companies are doing business, thanks to one-on-one interactions between consumers and employees.

Authenticity: You Has It

Chris Guillebeau | Posted 05.25.2011 | Business
Chris Guillebeau

From time to time I try being someone else, and the act of being an impostor really wears me out. I'm much better at being myself, including the flaws. All things considered, it's worked out okay so far.

Social Marketing for Celebrities: Five Lessons from Neil Young

Andrew Cherwenka | Posted 05.25.2011 | Media
Andrew Cherwenka

Canada's legendary mutton-chopped musician was leveraging 5 key principles of social marketing decades before the Internet came to be.

Social by Social -- A Really Practical Guide for Social Media in Orgs

Craig Newmark | Posted 05.25.2011 | Media
Craig Newmark

If you're interested in using social media in your organization, and you should be Social by Social: A practical guide to using new technologies to deliver social impact is the real deal.

How to Use Twitter Hashtags to Blast Your Reach and Build Your Follower Base

Rob Kall | Posted 05.25.2011 | Media
Rob Kall

It's amazing how many people who don't understand Twitter think it's for telling where and when you had coffee. But for most on Twitter, they are trying to make a difference in some way.

Social Media -- Is it a Fad?

Mike McCready | Posted 05.25.2011 | Media
Mike McCready

There is a shift in how business is seeing and reacting to the social media cascade. As we build out our online personas, products will find their way to us rather than the other way around.

The Day My Twitter Boutique Turned into a Spam Bazaar

Catherine Ventura | Posted 05.25.2011 | Media
Catherine Ventura

A few weeks ago I made a one-click mistake that transformed my controlled Twitter ecosystem into a blinding swath of incoming locusts, dust devils, and hail.

Marketing a Media Renaissance at Media Bistro Circus

Eric Shutt | Posted 05.25.2011 | Media
Eric Shutt

The social spaces of yesterday are being replaced by a new blend of digital pixels and material places.

How To: Faith-Based Marketing

Eric Kuhn | Posted 05.25.2011 | Business
Eric Kuhn

Demographics were the market segmentation choice of the last century, but ideology will rule this one.

18-Point Twitter Primer

Tim Berry | Posted 05.25.2011 | Media
Tim Berry

Twitter livens my day, and brightens my writing. And I'm beginning to develop a sense of what to do and what not to do with Twitter.

Measuring Social Media Campaigns: A Philanthropic Case Study

Tim Ferriss | Posted 05.25.2011 | Business
Tim Ferriss

My hope is that more non-profits and hybrids will share their best practices and experimental findings so that everyone can benefit.

How Social Media Today and its Online Communities Reinforce Blogging

Ari Herzog | Posted 05.25.2011 | Business
Ari Herzog

Disclosure: In late February, I was recruited by Robin Carey and Jerry Bowles, co-founders of Social Media Today and joined their team as a community ...

"Me 2.0: Build a Powerful Brand to Achieve Career Success"

Eric Kuhn | Posted 05.25.2011 | Business
Eric Kuhn

Dan Schawbel: "Aside from being an aggressive job seeker, you also have to establish your own personal advertisements in order to be found by recruiters and capture their attention."

Facebook's New Format Takes Away From its Purpose

Meghan Peters | Posted 05.25.2011 | Media
Meghan Peters

Rather than improving its social use, the new format is monetizing Facebook even more than its previous changes.

Birds of a Feather Shop Together

Auren Hoffman | Posted 05.25.2011 | Business
Auren Hoffman

Public connections data can enable marketers to better understand their consumers and provide a more product recommendations based on the consumers' friends' interests and buying behavior

Social Media Business Bulls**t

Tim Berry | Posted 05.25.2011 | Media
Tim Berry

The real booming business in web 2.0 and social media is the boom in people writing, speaking, blogging about web 2.0 and social media for business.

Are Social Network Profiles Putting Us at Risk for Business Discrimination?

Susan Wilson Solovic | Posted 05.25.2011 | Media
Susan Wilson Solovic

I love the world of social networking. But be careful of what information you can include if you are using these sites for business opportunities.

Memo to Our Parents: We Do Care

Naomi Hirabayashi | Posted 05.25.2011 | Media
Naomi Hirabayashi

Our social action is unrecognizable to older generations. They wonder why we spend so much time online, join Facebook groups, and tweet our lives away.

Obama Website Design Inspires Young Artists Support and Votes

Kristin Gorski | Posted 05.25.2011 | Home
Kristin Gorski

"By placing such an emphasis on building a visually appealing brand, Obama is validating the importance of design in communication. This in turn builds support from the design community, who might feel that a design-conscious candidate best represents their personal beliefs," Aw says.