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Social Media Tips

4 Steps to Safely Make the Leap into Meme Land

Lisa Parkin | Posted 07.10.2013 | Technology
Lisa Parkin

Whether it's Grumpy Cat captions or Harlem Shake knock-offs, there's always some new Internet trend to follow and imitate.

Are You Sick and Tired of Counting Characters?

Karen Leland | Posted 06.30.2013 | Small Business
Karen Leland

While I recognize the necessity of limiting would-be Leo Tolstoys from trying to turn their Pinterest profiles into War and Peace, it can be very annoying to craft the perfect tweet only to discover it's six characters over the limit.

Spring Cleaning Your Facebook Profile!

This article was written by teen reporters from The Mash, a weekly publication distributed to Chicagoland high schools. By Andres Luz, Whitney Youn...

Want More Social Media Publicity? Ask Che Guevara!

Valiant Lowitz | Posted 06.01.2013 | Small Business
Valiant Lowitz

The term "guerrilla" used to get a pretty bad rap. Our dear comrades in South America associated it with armies or military tactics, but today it gets thrown around quite a bit in discussions about online marketing.

4 Simple Ways for Writers to Create Great Social Media Content

Dorie Clark | Posted 05.27.2013 | Books
Dorie Clark

Social media plays an increasingly critical role in spreading the word about your work. Here are four simple strategies you can use to create great online content and build a following.

How to Generate Revenue Through Social Media Marketing

Britt Michaelian | Posted 05.22.2013 | Technology
Britt Michaelian

If your business plan outlines exactly how you will generate revenue from specific social media-related activities and you implement these revenue generating activities on a consistent basis, you may be able to monetize your social media operations.

When It Comes to Social Media, Latinos Can't Be Ignored

Jose Aristimuno | Posted 05.09.2013 | Latino Voices
Jose Aristimuno

Latinos carry an immense amount of power when it comes to using social media as a tool to advance issues that are important to us. And we are social creatures by nature, which makes social media the perfect tool to engage us and drive us to contribute towards a greater cause.

8 Ways to Increase Engagement on Facebook

Fauzia Burke | Posted 05.01.2013 | Small Business
Fauzia Burke

Take a look at the number of fans you have on your Facebook business page. Now note how many people are "talking about this." Your goal should be to increase the "talking about" number.

Facebook Marketing When Your Product (Like Electricity) Is Not Inherently Viral

Seyi Fabode | Posted 04.29.2013 | Technology
Seyi Fabode

I've looked at all of our Facebook posts from the last two years, selected top performing ones and highlighted commonalities or trends in virality, organic sharing, likes and comments. For startups with next to no budget, Facebook marketing lessons with real numbers like this are hard to find.

How Social Media Is Humanizing Brands

Dave_Brown | Posted 04.17.2013 | Technology

It's simple. Talk to me like I'm a human being. I'm more than an inbox, Twitter handle, or opportunity for a Facebook "Like." I'm your audience. And if we connect, there can be a meaningful exchange that's beneficial for both of us.

A Tip for Applebee's

Dennis Miller | Posted 04.10.2013 | Business
Dennis Miller

The Applebee's social media folks came in too late and did more damage than good. Once they moved past the company line their posts were amateurish, defensive and mildly condescending. So this is where I enter and tell you what they should have done.

Architects, Inventors, and Collaborators: The People That Drive Change Via Social

Brian Quinn | Posted 02.06.2013 | Technology
Brian Quinn

Championing the architects, inventors, collaborators and all of their ideas and interaction is only the beginning. Encouraging society to take part is the next step.

5 Lessons About Social Media Engagement From the Embassy of Canada's Inauguration Tailgate Party

Mark Drapeau | Posted 04.01.2013 | DC
Mark Drapeau

True to form, the Canadian embassy threw a tailgate party for about 1,000 guests for the inauguration. It was terrific fun. Here are the five secrets to their success.

3 Steps To Dealing With Haters On The Internet

OWN | Posted 01.25.2013 | OWN

By Gabrielle Bernstein Haters on the Internet getting you down? It happens to the best of us, even bloggers like Gabrielle Bernstein! Read on for h...

5 Ways to Boost Your Small Business Twitter Account

Brazen Life | Posted 03.25.2013 | Small Business
Brazen Life

Managing your social media presence is tricky enough when you're simultaneously keeping up with the challenges of starting your own small business or freelance operation. These user-friendly tips will take the confusion out of Twitter, so you can make your tweets more attractive your followers.

5 Tips for Corporate Social (Media) Responsibility Communications

Naomi Mandelstein | Posted 03.24.2013 | Green
Naomi Mandelstein

Social media can be a powerful tool for stakeholder engagement. It can broaden your reach, help source new ideas from the margins, and create a real-time, continuous feedback loop. And it's not just about Twitter and Facebook.

Do You Suffer From Social Media Anxiety Disorder?

Julie Spira | Posted 03.13.2013 | Healthy Living
Julie Spira

At the end of the digital day, understand that we live in a busy world that operates 24/7. Sometimes you just need to take a deep breath and go to sleep. You might feel better about it in the morning.

2013 Prediction: Your Social Media Team Will Add a Dedicated Content Strategist

Matthew Knell | Posted 03.05.2013 | Technology
Matthew Knell

The pressure to produce content that works has never been higher, and it's more necessary than ever to "fail fast," because the next shot at your audience is often just minutes or hours away.

Pin It to Win It: 5 Tips for Doing Pinterest Right

Cooper Smith Koch | Posted 02.09.2013 | Technology
Cooper Smith Koch

As we all try to figure out how Pinterest best fits into the larger communications outreach puzzle, here are five tips for doing Pinterest right.

Wisdom in 4G: Here Today, Everywhere Tomorrow

Mark Bertin, M.D. | Posted 01.19.2013 | Parents
Mark Bertin, M.D.

We can create a habit for ourselves and our children: Pause and reflect. Even alone in the woods, with no technology in sight, recall the teaching of the Internet. What's the intention behind this next action of mine? Would the world reprove if this particular moment goes viral?

11 Social Media Mistakes You Don't Even Know You're Making

Heather Dugan | Posted 01.08.2013 | Small Business
Heather Dugan

Navigating social media is no "one and done" endeavor. It's all fair game and enlightening information is generally available to all. Privatizing the personal is basic good sense, but consider the following tips as well.

Social Media Suicide

M.J. Rose | Posted 12.26.2012 | Books
M.J. Rose

For every E.L. James who climbed her way to stardom on fan fiction message boards, there are dozens of authors who exhaust social media outlets (and themselves) and get almost nothing out of it.

35 Diet And Nutrition Experts You Should Already Be Following

Posted 10.22.2012 | Healthy Living

Want to stay up to date on the latest health research? Twitter is a source of more information than anyone can possibly digest, but it's also the plac...

Don't Even Think About Making This Facebook Mistake

The Huffington Post | Nate C. Hindman | Posted 10.02.2012 | Small Business

Wednesday is the worst day of the week to advertise on Facebook, while Saturday and Sunday are the best, according to a new report analyzing user acti...

Business Is Starting to Understand the Power of Social Multi-Media

Daniel Burrus | Posted 11.24.2012 | Business
Daniel Burrus

The pace of technological change is accelerating rapidly. In the case of social media, it is rapidly becoming social multi-media, meaning we have the addition of photos, graphics, animation, music, video, and more. Why is this happening?