The pace of technological change is accelerating rapidly. In the case of social media, it is rapidly becoming social multi-media, meaning we have the addition of photos, graphics, animation, music, video, and more. Why is this happening?
You're a complex, intelligent individual who stands at the forefront of an extraordinary change in our civilization. You're in position as one of the constructors of our culture of the future. Congratulations, you're amazing. Now, please quit screwing it up.
Recently I got a message from a student asking what techniques I would suggest for helping people limit their time on Facebook. Specifically, this student requested suggestions for NLP (neuro-linguistic programming) techniques that could help.
This is what the social web is all about -- networking, sharing, helping, creating. So, with literally no planning, I sent out one single tweet with an invitation for my Twitter tribe to join me on a web meeting at 4 p.m. that very day.
While Facebook provides an environment of friendship, it also comes with social accountability. While Twitter provides you with followers you never knew or wanted, it also comes with increased independence to vent and relative anonymity as you explore another voice.
While all of these tools can help a bit, none will completely eliminate information overload or the stress of living in a society where you're expected to be on call 24 hours a day. But there's a tool for that built into just about every device you own. It's called the On/Off switch.
Whether your company is fully established or is in the "start-up" phase, here are six things you can do to improve your business' findability and increase its exposure to potential customers in the interactive space.
There is a time bomb in your company that you had better defuse. It's your failure to be clear about, or even consider, ownership of the business connections represented by social media platforms such as Facebook, Twitter and LinkedIn.
It transpires that people have an aversion to corporate Twitter accounts. Trying solely to sell or link to your content is a faux-paux tantamount to having toilet roll escaping from your trousers at a dinner party.
Social media teams tend to be decentralized. Confusion, rogue tweets and off-message posts are almost inevitable. The worst gaffes live on in social media infamy. So is there a way for businesses to avoid a social media meltdown?
Google+ would like to satisfy these needs, but they're playing catch-up and actually proving that scratch is a poor place at which to start. Path might work with the big guys, but they don't add a significant value. So why bother with new networks?
College presidents who make their forays into social media can serve to further personalize their institutions through online engagement and foster connection with a vast digital audience interested in the workings of an educational institution.
Social media is the perfect tool for mobilizing your friends and colleagues to take action on a cause you care about -- sending a letter to a legislator, signing up to attend a rally, or spreading the word through their own social channels.