While I recognize the necessity of limiting would-be Leo Tolstoys from trying to turn their Pinterest profiles into War and Peace, it can be very annoying to craft the perfect tweet only to discover it's six characters over the limit.
The term "guerrilla" used to get a pretty bad rap. Our dear comrades in South America associated it with armies or military tactics, but today it gets thrown around quite a bit in discussions about online marketing.
If your business plan outlines exactly how you will generate revenue from specific social media-related activities and you implement these revenue generating activities on a consistent basis, you may be able to monetize your social media operations.
Latinos carry an immense amount of power when it comes to using social media as a tool to advance issues that are important to us. And we are social creatures by nature, which makes social media the perfect tool to engage us and drive us to contribute towards a greater cause.
I've looked at all of our Facebook posts from the last two years, selected top performing ones and highlighted commonalities or trends in virality, organic sharing, likes and comments. For startups with next to no budget, Facebook marketing lessons with real numbers like this are hard to find.
It's simple. Talk to me like I'm a human being. I'm more than an inbox, Twitter handle, or opportunity for a Facebook "Like." I'm your audience. And if we connect, there can be a meaningful exchange that's beneficial for both of us.
The Applebee's social media folks came in too late and did more damage than good. Once they moved past the company line their posts were amateurish, defensive and mildly condescending.
So this is where I enter and tell you what they should have done.
Managing your social media presence is tricky enough when you're simultaneously keeping up with the challenges of starting your own small business or freelance operation. These user-friendly tips will take the confusion out of Twitter, so you can make your tweets more attractive your followers.
Social media can be a powerful tool for stakeholder engagement. It can broaden your reach, help source new ideas from the margins, and create a real-time, continuous feedback loop. And it's not just about Twitter and Facebook.
We can create a habit for ourselves and our children: Pause and reflect. Even alone in the woods, with no technology in sight, recall the teaching of the Internet. What's the intention behind this next action of mine? Would the world reprove if this particular moment goes viral?
Navigating social media is no "one and done" endeavor. It's all fair game and enlightening information is generally available to all. Privatizing the personal is basic good sense, but consider the following tips as well.
The pace of technological change is accelerating rapidly. In the case of social media, it is rapidly becoming social multi-media, meaning we have the addition of photos, graphics, animation, music, video, and more. Why is this happening?