The Applebee's social media folks came in too late and did more damage than good. Once they moved past the company line their posts were amateurish, defensive and mildly condescending.
So this is where I enter and tell you what they should have done.
Managing your social media presence is tricky enough when you're simultaneously keeping up with the challenges of starting your own small business or freelance operation. These user-friendly tips will take the confusion out of Twitter, so you can make your tweets more attractive your followers.
Social media can be a powerful tool for stakeholder engagement. It can broaden your reach, help source new ideas from the margins, and create a real-time, continuous feedback loop. And it's not just about Twitter and Facebook.
We can create a habit for ourselves and our children: Pause and reflect. Even alone in the woods, with no technology in sight, recall the teaching of the Internet. What's the intention behind this next action of mine? Would the world reprove if this particular moment goes viral?
Navigating social media is no "one and done" endeavor. It's all fair game and enlightening information is generally available to all. Privatizing the personal is basic good sense, but consider the following tips as well.
The pace of technological change is accelerating rapidly. In the case of social media, it is rapidly becoming social multi-media, meaning we have the addition of photos, graphics, animation, music, video, and more. Why is this happening?
You're a complex, intelligent individual who stands at the forefront of an extraordinary change in our civilization. You're in position as one of the constructors of our culture of the future. Congratulations, you're amazing. Now, please quit screwing it up.
Recently I got a message from a student asking what techniques I would suggest for helping people limit their time on Facebook. Specifically, this student requested suggestions for NLP (neuro-linguistic programming) techniques that could help.
This is what the social web is all about -- networking, sharing, helping, creating. So, with literally no planning, I sent out one single tweet with an invitation for my Twitter tribe to join me on a web meeting at 4 p.m. that very day.
While Facebook provides an environment of friendship, it also comes with social accountability. While Twitter provides you with followers you never knew or wanted, it also comes with increased independence to vent and relative anonymity as you explore another voice.
While all of these tools can help a bit, none will completely eliminate information overload or the stress of living in a society where you're expected to be on call 24 hours a day. But there's a tool for that built into just about every device you own. It's called the On/Off switch.