Hardly a day goes by that you can't log into one of those services and see your "friends" talking about airport delays, creating their own vacation trip hashtags or Instagramming pictures of where they are -- thereby letting the world at large know where they aren't. And if adults can't resist, you know teenagers can't.
Social engagement managers fear a lot of things: typos; dead links; people asking if you "just tweet for a living"; and tweeting from the wrong account in Tweetdeck, or worse, on mobile late some Friday night... But if there's one thing we don't have to fear anymore, it's building our following and justifying our job's importance, thanks to Gary Vaynerchuck's new book, "Jab, Jab, Jab, Right Hook."
Perhaps you need a plumber quickly but don't have the details of anyone locally? Or maybe your computer is playing up and you simply don't have a clue what to do beyond "switch off and on again"? Throw the question out on social media, and you'll be surprised how many people will be only to happy to help.