By now we all know the power of the online female consumer. She propelled Pinterest to lofty, billion dollar heights, she is the dominant user on Facebook, and she drives the conversation on Twitter.

SXSW has become little more than a cultish gathering of the masses with few true influencers in the marketing arena.

I've looked at all of our Facebook posts from the last two years, selected top performing ones and highlighted commonalities or trends in virality, organic sharing, likes and comments. For startups with next to no budget, Facebook marketing lessons with real numbers like this are hard to find.

Can an intangible incentive structure be designed to rapidly mobilize citizens to learn about a pressing issue?

The Facebook data team has leveraged the vast quantity of personal information collected from its 900 million users to visualize how our habits, polit...

Social media mashups -- the combination of two independent social networks -- into one are all the rage right now. We recently profiled Pinstagram, th...

As I sit alone, writing with this actual Papermate pen, which writes words you can feel, words firm and clear, that we are evolving into translucent creatures; Internet sprites, who will Twitter, text and pinterest through cyberspace.

Party up, Pinterest users. Your beloved social image-bookmarking site has just reached (another) all-time high. According to marketing service Expe...