In tiptoeing around what "Southern pride" is actually representative of and refusing to condemn the Confederate flag as the horrific reminder of human slavery and discrimination it is, we're inherently encouraging modern-day acts of racism and ideologies that are straight-up wrong.
Local organizers in Charleston, South Carolina are pushing the NCAA to allow them to bring a Bowl Game to the Lowcountry. Bowl Games bring money and exposure to the cities that host them, and unlike larger, multi-day events, no real problems.
On May 2, 2000, South Carolina became the last state to make King's birthday an official state holiday. But South Carolina also then created another official state holiday on May 10 -- Confederate Memorial Day.