America likes action, and so does the world. The superhero phenomenon is an interesting development that may coincide with rampant coach potato-ism and screen-orientation. Especially as the feats are pretty much all CGI.
After three films about Spider-Man guided by Sam Raimi, Webb takes over and takes off. The director of (500) Days of Summer uses all the visual and digital tools at his disposal, just as Raimi did -- except the tools are slicker, glossier, more digitally seamless than those long ago days of 2002.
Webb is best known for the L.A.-young-guy-romantic-angst manifesto (500) Days of Summer, and while he brings to The Amazing Spider-Man all the superhero sensation of the popular webslinger, there's also a tone a few shades truer to the life most people generally inhabit.