What does this mean? Is everything really moving online? Does this mean I'm still relevant? Am I a web series ho, indentured servant (trade for press), or a potential mogul? Should I be thinking of the Web as a serious business?
A better conversation: Inspiration from abroad, harnessing new technologies for practical use, the blurring of media and brands, building a service for what the consumer wants, rather than trying to push them into your model.
In an age where digital advertising budgets are soaring, where Apple is embedding messaging in apps and where 'integrated' is the buzzword on every agency's lips, could it be that one of the most traditional forms of advertising could quietly make a comeback?
I'm an old dinosaur at heart, but at the same time, I do fear extinction and I don't want to be left in the dark. Like it or not, it seems streaming music is here to stay, so you better get yourself prepared.
Pink Floyd fans are about to shine on like crazy diamonds. The iconic English psyh rock group is about to empty the vaults on rare and live tracks as part of a massive campaign their music company EMI are about to launch.