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Starcom

(VIDEO) Starcom's Richman: Cross-Channel Attribution is Critical

Andy Plesser | Posted 12.02.2014 | Media
Andy Plesser

Data is the foundational playbook for marketing today, says Amanda Richman, President, Investment and Activation, Starcom USA in an interview with ...

Starcom's Richman: Cross-Screen Investment Rising, Discovery is Next Frontier

Andy Plesser | Posted 01.23.2014 | Business
Andy Plesser

The next big push in online video content may lie in discovery, says Amanda Richman, President, Investment and Activation, Starcom USA, in this inter...

Starcom MediaVest's CEO Desmond: This is the Year of Mobility and Big Data

Andy Plesser | Posted 05.30.2013 | Business
Andy Plesser

LAS VEGAS - This is the year of "mobilty" around television consumption, when viewing moves from the big screen to unwired devices, says Laura Des...

Starcom's Amanda Richman on CES and a "Big Year for Digital Video"

Andy Plesser | Posted 05.30.2013 | Technology
Andy Plesser

Digital video is poised for a "big year" says Amanda Richman, President of Activation and Investment at the giant global media agency Starcom, in ...

AOL Video Views Up 78 Percent in Twelve Months: Brad Elders Explains Why

Andy Plesser | Posted 05.30.2013 | Technology
Andy Plesser

CHICAGO - AOL has registered a 78 percent growth in monthly video views over the past twelve months, according to this report by comScore, making ...

High-Tech Start-Up Focus: Flite's 'Agile Marketing Platform'

Bill_Robinson | Posted 03.31.2012 | Small Business
Bill_Robinson

One of the most crucial elements of any high-tech start-up's survival -- much less evolution -- is the money backing the enterprise. Is it 'smart money?' Is it 'patient money?' Is it 'connected money?'

Madison Avenue Seeking the "Holy Grail" in Addressable TV, Partners with MSO's

Andy Plesser | Posted 06.03.2013 | Technology
Andy Plesser

MONACO, Cote d'Azur -- Television broadcasting is slowly but inevitably moving to a unicast model, where consumers get the programming they want.&...

Will Positive Upfront Prospects Depress Network Investments in Innovation?

Jack Myers | Posted 05.25.2011 | Business
Jack Myers

"Media companies have traditionally not been viewed as marketing partners by advertisers or their agencies. Rather they have been perceived as co...

Top Ad Execs' Tips on Online Video Ad Dollars (video)

Daisy Whitney | Posted 05.25.2011 | Media
Daisy Whitney

When asked the biggest challenges in online video advertising this year, top executives at media agencies like Starcom and MediaVest say they're most ...