There's a lot of pressure on startups to perform well in their initial marketing and advertising campaigns. If you succeed, you'll earn a wealth of new business, but if the campaign fizzles, you'll have wasted a significant portion of your already-tight budget.
Slowing down and going deep trumps speeding up and going crazy. Immersion trumps diversion. It's possible. Yes, it is. I have proof. And so do you, if only you would pause long enough to remember those extraordinary times when you unplugged and tuned in.
As a student at University of Maryland, Obidi Orakwusi needed a summer job but couldn't find one without a car. He decided he would create a job for himself and sketched the first concept of the Mega Bar on the back of a job application.
It's starting to look like 2015 is going to be an even bigger year, and savvy search marketers are already starting to plan their strategies. If you want to stay ahead of the competition, keep your eyes peeled for these five changes likely to come with the new year
Did you know that you could purchase Instagram followers for just a couple of bucks? Social networks are aware of this new phenomenon, and they are clamping down on this questionable practice because some believe it deceives fans.
Of course, there is much more to a startups success than market, technology and design execution, including team dynamics, the competitive field, surrounding ecosystem and the intellectual property conditions.
Across the world, startups are emerging in a variety of industries -- from healthcare to education. Brands are constantly fighting for consumers' attention to download their cool apps or purchase eco-friendly cleaning supplies.
NOMsense Bakery cofounders and best friends Alina Wong, Roopa Shankar and Rachel Stewart loved baking during their free time. And when friends started telling them how good they're creations were, they decided to try starting a business.
Most company success stories seem to start with the initial light-bulb moment, then skip to their success, completely glossing over the failures that built the backbone of their business. Exhilarating, but far from reality.
Almost every large company understands that it needs to deal with ever-increasing external threats by continually innovating. To ensure their survival and growth, corporations need to keep inventing new business models. This challenge requires new organizational structures and skills.
Americans are frustrated with the powers that be but that doesn't mean they should ignore local issues directly affecting them. In Santa Cruz citizens are proposing solutions to the water crisis with the help of crowdsourcing startup Civinomics. How? With an app of course.
Named as one of the Top Innovators in the Philadelphia region, Wayne Kimmel, a managing partner at SeventySix Capital, recently gave a talk about startups, venture capital and entrepreneurship here at Penn.
As Steve Jobs said, 'don't let the noise of others' opinions drown out your own inner voice.' Therefore, be selective about whose advice you take and don't be afraid to follow your own intuition. It's there for a reason.
I read Power Play in one sitting. Actually, three sittings because I needed bathroom breaks, diaper changes, and coffee. Shady venture capitalists? Desperate founders? World-changing technology? A potent mix for a startup-junkie like me.
The difference between those that persevere and those that quit, is that successful people are mentally prepared for what it takes to cross the success line. In other words, they embrace the worst that will inevitably come their way and have the resiliency to continue.
Stress can be destructive. It weakens your body, affects relationships and generally causes damage wherever it goes. Why do we tolerate it then? It doesn't make a difference if it's in your startup or at home.