In her role as operating partner, Heidi Roizen is on the backlines of the deals where she manages the younger deal team, evaluates entrepreneurs and gives advice. Her experience of having played both the part of entrepreneur and venture capitalist has given her tremendous insight into what makes for a successful relationship.
You've got a great idea for a new store, app or restaurant. Should you quit your job and invest before doing basic marketing research? It's amazing how many businesses are started on a hunch or feeling. Instead, budget $400 in some general digital marketing tactics to test the waters out by doing the following.
For the past few years, whenever I meet a new startup, I treat them like a rock band. Not only because I believe startups are rock stars, but because I have learned -- from my experience as the owner of an indie record label and as an early-stage investor -- that there are a lot of similarities between the two.