In her role as operating partner, Heidi Roizen is on the backlines of the deals where she manages the younger deal team, evaluates entrepreneurs and gives advice. Her experience of having played both the part of entrepreneur and venture capitalist has given her tremendous insight into what makes for a successful relationship.
You've got a great idea for a new store, app or restaurant. Should you quit your job and invest before doing basic marketing research? It's amazing how many businesses are started on a hunch or feeling. Instead, budget $400 in some general digital marketing tactics to test the waters out by doing the following.