Two years ago, the Koch brothers spent millions on a ballot measure that would have effectively overturned AB32. Campaign ads were ubiquitous and misleading, but the American Lung Association testified the real result of the measure would be dirty air and higher asthma rates.
It was my experience that green couldn't be the driving design consideration if you wanted to create products that would sell. But ignoring green as a design consideration was recipe for irrelevance in today's market.
Lole in Paris, in Canada and elsewhere, holds what are called "meet-ups," or events to which they invite yogis, meditation and massage therapists to their atelier stores -- which double as relaxation spaces.
As crazy as politics seems to us these days, politics actually has its evolutionary roots in the primate use of "tactical deception," which is just as it sounds: the use of deception to manipulate your fellows into giving you what you want.
Got so much chocolate around the house that you don't know how to use it all? Love chocolate so much that you want to eat it in every meal of the day, not just for dessert but in actual food? Yes, you can.
Finding force multipliers for your company may not be obvious, but the thing these examples have in common is that they look at existing resources and ask, "What more could we get out of what we already have or already spend?"