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Technology Advertising

TV Tricks People Into Thinking It's The End Of The World

The Huffington Post | Sarah Barness | Posted 09.04.2013 | Technology

LG Electronics has figured out the best marketing strategy to win customers over ... by scaring them away! It worked when they convinced elevator ride...

(Video) Tech Advertising on Upswing: Wall Street Journal Sees "Big Uptick in Q4"

Andy Plesser | Posted 06.10.2013 | Media
Andy Plesser

We were encouraged to read today's Wall Street Journal report about the projected uptick in technology advertising for 2010.  Journal repo...

Even Technology Companies Know the Future of Advertising Is Storytelling

Randall Rothenberg | Posted 12.06.2011 | Technology
Randall Rothenberg

The next wave of mega-growth will not stem from a new algorithm or new digital video compression mechanism. Rather it will come from the advancement of the classic art of storytelling.

Why Are Old Tech Ads So Funny?

Delaney Turner | Posted 09.27.2011 | Technology
Delaney Turner

The web is awash with old technology ads, whether they're for a cheaper hard disk, better color, or even an "Electronic Computer Brain" that's fun at parties, solves riddles and tells the future. Why is this?