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The Weather Channel

Let's Brand the Weather

Drew Kerr | Posted 04.14.2014 | Media
Drew Kerr

Let's pretend the weather map is Buzzfeed, Mashable or Huffington Post -- advertisers should pay for the naming rights of major weather patterns.

The Era of Corporate Silence on Climate Policy Is Ending

Andrew Winston | Posted 10.09.2013 | Green
Andrew Winston

Shouldn't companies get involved now instead of waiting to see what governments come up with on their own?

Shark Week Should Thank 'Sharknado'

AP | DAVID BAUDER | Posted 09.30.2013 | TV

NEW YORK — Colliding stunts on Discovery and The Weather Channel next week feel like another "Sharknado." Discovery is holding its 26th annual ...

WATCH: Interns In A 120-MPH, Twitter-Powered Tornado

The Huffington Post | Ryan Grenoble | Posted 04.30.2013 | Technology

If a new attempt at viral marketing catches on, interns at the Discovery Channel would be wise to quit before Shark Week. In a bit of marketing-mee...

Hate Winter? Then Never Live In These 8 Cities

The Huffington Post | Michelle Manetti | Posted 12.13.2012 | HuffPost Home

We salute those who can -- but we'll never move here.

Why Are We Glued to the Weather Channel?

Paul Raeburn | Posted 01.02.2013 | Media
Paul Raeburn

On Saturday, Linda Holmes of NPR's monkeysee blog watched 14 hours of The Weather Channel. Why oh why? she laments. Why did I ...

Hurricane Sandy Brings The Weather Channel Record 40 Million Video Views

Andy Plesser | Posted 05.30.2013 | Media
Andy Plesser

With intense interest in the path of Hurricane Sandy, the Weather Channel recorded some 40 million video views yesterday, Sunday (10.28), making i...

Weather Channel Readies Universal Profile for Consumption Across 'Four Screens'

Andy Plesser | Posted 05.30.2013 | Technology
Andy Plesser

CHICAGO -- The Weather Channel is expanding its marketing reach further into multiscreens via an initiative to create profiles of consumers across scr...

The Weather Channel's "Hyper-Local" Online Strategy Net's Presidential Campaign Dollars

Andy Plesser | Posted 05.30.2013 | Media
Andy Plesser

CHICAGO - The Weather Channel has been a localized media since its inception on cable,  and now it is a site of "forty thousand" individual s...

Major Management Shake-Up At NBC Universal

The Hollywood Reporter | Posted 09.18.2012 | Media

Joseph Moran/NBC NBC News, MSNBC, CNBC and The Weather Channel will all be part of the NBCUniversal News Group, which top news lieutenants Steve Capu...

UFW Concerts: Chatting With Kris Kristofferson Plus Gerald Albright & Norman Brown, and Shevy Smith's Video Exclusive

Mike Ragogna | Posted 08.19.2012 | Entertainment
Mike Ragogna

Filmed in Brooklyn by way of Southern California, "Rocket Fuel" is off Shevy Smith's Ad Astra record, which was released this May.

JetBlue Event Raises Big Questions

Christine Negroni | Posted 05.29.2012 | Travel
Christine Negroni

Is the process of hiring pilots sufficient to assure that they have the required mental stability for the job?

Paul Needham

In The Eye Of The Storm | Paul Needham | Posted 10.28.2011 | Home

NEW YORK -- When Brian Williams introduced Jim Cantore of the Weather Channel to his "Nightly News" viewers Saturday evening, he added that there's "a...

WATCH: Weather Channel's Jim Cantore FLIPS OUT Over Thundersnow

Posted 05.25.2011 | Chicago

More than 30 states are dealing with serious snow fall at the moment, and in Chicago--it's blizzard-mania. After the third largest snowstorm in the ...

Trusting the Army Corps of Engineers?

Sandy Rosenthal | Posted 05.25.2011 | Politics
Sandy Rosenthal

If both of Louisiana's U.S. senators expressed frustration with the U.S. Army Corps of Engineers doesn't does not say enough, you might take the word of Barbara Danielle, a New Orleans resident.