The Tiger Woods story is like a vacuum. Unless Tiger provides something to fill it, we will continue to be sucked in with details offered by women far too willing to profit from their role in Tiger's fall from grace.
The backlash against Tiger Woods should not have surprised. Tiger brought record numbers of fans, and viewers, sponsors, and cash to the sport, fueling the latent envy of spectators and golfers at his unprecedented success.
When you are a major celebrity who messes up -- especially in the sexual area -- it should be mandatory that you lose the right to use your "stage name" or whatever glorified nickname you have invented for yourself.
"I'm Tiger Woods," the golf legend says in the spot, which is to be aired on all the major broadcast and cable networks. "Texting while married is not only stupid, it's dangerous - you can wind up totaling your car."