We're absolutely, resolutely, and irrefutably addicted to oil, but not in the way that you might think. I'm talking about the ubiquitous presence of plastic in our lives every day.
The recent "We're BP and we're so sorry" ad campaign that's costing millions to air in lieu of expediting financial claims is destined to rank right up there with marrying a Kardashian, for worst PR move, EVER.
What's obvious is just how unprepared BP was for an incident of this magnitude. They are taking suggestions from anyone and everyone who wants to call, and seem willing to try almost anything.