The petrochemical lobby has the bucks, the high-priced ad agencies, lawyers, and legislators in their pockets. We have the truth and our creativity.

This past November, I made the trip for the second year in a row to the Mozilla Festival in London, a three day technology binge fest that brings together some of the world's top thinkers to consider and shape the future of the web. It's awesome.

It's easy to imagine teens of 2000 bouncing medium to medium, while longing for a connective thread -- a TV-show website that goes deeper than cast bios and "printables"; magazines that explore the worlds of their favorite games; the book-based backstory to the film they just saw.

Leading transmedia talent has emerged from a wide array of disciplines, including technology, indie film, fantasy games, marketing, comic books, video...

George Orwell wrote "history is written by the winners," and while this has been the case in many places, it has certainly not held true for Israel. A...

Traditional interruption-based marketing is dead (or at least in severe decline) and anything an agency creates on behalf of a brand must give the consumer real value.