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Transmedia

Is It Time to Move Your Agency to Hollywood?

DJ Edgerton | Posted 12.02.2009 | Media

Read More: Tim Armstrong, Ad Network, Click NY, Iphone, Transmedia, New Media, Hollywood, DJ Edgerton, Zemoga, Clickny, Media News
DJ Edgerton

Traditional interruption-based marketing is dead (or at least in severe decline) and anything an agency creates on behalf of a brand must give the consumer real value.

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In a Social Networking World, What's the Future of TV?

Henry Jenkins | Posted 11.23.2009 | Technology

Read More: Glee, Television, Transmedia, Joss Whedon, Digital Downloads, Download Movie, Youtube, Online Tv, Download Tv, Online Television, Technology News
Henry Jenkins

Television may be in the hands of a different kind of network -- Facebook or Twitter rather than ABC or Fox. In a world shaped by social networks, if it doesn't spread, it's dead.

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