Telling stories across multiple media forms, tapping the strengths of each, offers the potential to develop meaningful stories in much deeper and more engaging ways.
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Want to bring down a fraudulent financial company ? Talk to the bodyguard of Abraham Lincoln? Go to a "Mad Men"-era Beatles concert with Don and Sally...
What if we applied the popular hackathon concepts of user-feedback and iteration to create a new kind of technological storytelling?
Tracking transmedia developments as they unfold will be complicated, in part because this new entertainment format covers so much ground.
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