Tv Advertising

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Welcome to 2009: TV, Advertising and Media Face Their Transformational Era

Jack Myers | Posted 02.05.2009 | Business

Read More: Advertising Crisis, Financial Crisis, Media, TV Advertising, Tv, Advertising, Economy, Business News

In media and advertising, we can expect bankruptcies, consolidation and disintegration of conglomerates and holding companies. The dominoes have just begun to topple.

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Secretary of State Hillary Clinton: Masterstroke, Mousetrap, Or Both?

William Bradley | Posted 12.20.2008 | Politics

Read More: John F. Kennedy, Bill Clinton, John McCain, Doris Kearns Goodwin, Henry Kissinger, George W. Bush, Clinton Foundation, TV Advertising, Arnold Schwarzenegger, Sarah Palin, Barack Obama, Robert F. Kennedy, Dick Cheney, Clinton Global Initiative, Secretary of State, Presidential Campaign, Obama Transition, Geopolitics, Hillary Clinton, Lyndon Johnson, Wes Clark, Madeline Albright, Team of Rivals, Al Gore, Obama's Cabinet, Obama Cabinet, Foreign Affairs, Hillary Clinton Secretary of State, Obama Administration, Wesley Clark, Foreign Policy, Politics News

Potential Secretary of State Hillary Rodham Clinton. Is it a masterstroke by President-elect Obama? A mousetrap for the Clintons? Is it even happening at all?

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Is the Future of Advertising Worth Preparing For? Classic Jack from 1993

Jack Myers | Posted 12.20.2008 | Business

Read More: Jack Myers, Media Futurist, TV Advertising, Tv, Advertising, Business News

It is time to set a new agenda, built upon new principles and a commitment to reestablish advertising as a marketing tool for which we all.. take responsibility.

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Miami Blues: Palin And National Republicans Look Like The Sad California Republican Party

William Bradley | Posted 12.15.2008 | Politics

Don't look now, but the national Republican Party is on the verge of becoming the California Republican Party. And that ain't a good thing -- unless you're a Democrat.

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Petulant AT&T TV Ads Bother Me -- Do They Bother You?

Stephen C. Rose | Posted 12.11.2008 | Media

Read More: AT&T, Advertising Campaigns, Economy, TV Advertising, Media News

By Stephen C. Rose Since I write a political blog and have no particular brief to write about TV advertisements, I thought long and hard about doing ...

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Verklin Shares Canoe Ventures' Objectives, Business Models and Challenges

Jack Myers | Posted 12.11.2008 | Business

Read More: David Verklin, Canoe Ventures, Television, Consumerism, Advertising, Cable Television, Technology, TV Advertising, Business News

Within the next 120 days, Verklin says Canoe will release its first product, a creative versioning tool that will enable cable TV networks to divide national inventory into demographic footprints.

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The America That Can Be/The America That Has Been

William Bradley | Posted 12.08.2008 | Politics

Read More: Hawaii, Global, John McCain, Chicago, Presidential Campaign, Future, Civil War, TV Advertising, Barack Obama, Navy, First Black President, Politics News

In Barack Obama and John McCain, we representatives of an emerging set of values and an enduring tradition. But we didn't get the sort of constructive debate between these traditions showing the value of each.

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The TV Ad Wars Conclude

William Bradley | Posted 12.04.2008 | Media

Read More: Mahmoud Ahmadinejad, Iran, John McCain, Presidential Campaign, Bill Ayers, George W. Bush, TV Advertising, Islamic Jihadists, Barack Obama, Sarah Palin, Jeremiah Wright, Dick Cheney, Media News

Despite John McCain's pledge this spring not to make Rev. Jeremiah Wright an issue in the campaign, at least one official organ of the party he now heads is running a hit spot on Wright.

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TV Ad Wars: McCain Takes His Last Shot(s)

William Bradley | Posted 11.28.2008 | Media

Read More: Iran, John McCain, Tony Rezko, Presidential Campaign, Bill Ayers, George W. Bush, Financial Crisis, TV Advertising, Jeremiah Wright, Barack Obama, Dick Cheney, Media News

For all the rumor-mongering about Obama as a "Manchurian candidate," there is no silver bullet to defeat the vampire that haunts the nightmares of the far right. Reality is dawning.

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TV Ad Wars: McCain's "Joe The Plumber" Campaign (Seriously)

William Bradley | Posted 11.21.2008 | Media

Read More: Barack Obama, Bill Ayers, Presidential Campaign, George W. Bush, Mad Men, Jeremiah Wright, Weather Underground, TV Advertising, John McCain, Joe Biden, Sarah Palin, Media News

McCain is going with Joe the Plumber as the advertising centerpiece of his campaign and absent some fantastic new character attack against Obama, it's his best shot left at an economic message.

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Obama Can Use Humor to Connect with Voters and Corner McCain

Jonathan Leigh Solomon | Posted 11.07.2008 | Entertainment

Read More: John McCain, Debate, Barack Obama, Bill Ayers, McCain Maverick, Ronald Reagan, Political Humor, Swiftboating, Henny Youngman, Jokes, Tv, Putin, Political Speeches, Nashvile, TV Advertising, Presidential Debates, Entertainment News

The crowd always has the power - the power to not give the comedian the laugh. If you want people to elect you leader, it's best to avoid putting yourself in a position of having less power.

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Obama Finally Fastest In TV Ad Wars

William Bradley | Posted 11.06.2008 | Media

Read More: Negative Advertising, Arnold Schwarzenegger, Sarah Palin Vp Pick, Barack Obama, Presidential Campaign, Charles Keating, Bill Ayers, TV Advertising, Steve Schmidt, John McCain, Media News

It's all negative all the time now in the TV ad wars. For once, Obama has stolen a march on McCain in the campaign hit parade. And his attack strategy seems to be much more on the axis of decision for this election.

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12 Reasons Why McCain Can Still Win

William Bradley | Posted 11.03.2008 | Politics

Read More: Russia, John McCain, Arnold Schwarzenegger, Barack Obama, Russia-Georgia War, Presidential Campaign, Sarah Palin, Joe Biden, Georgia, Mike Murphy, TV Advertising, Steve Schmidt, Osama Bin Laden, Nuclear War, Presidential Debate, Vice Presidential Debate, Keith Olbermann, Msnbc, Politics News

So, you think it looks really good for Barack Obama. Well, maybe so. Yet, Obama can still lose this. Though I'm not planning to head over to Vegas to shoot craps (John McCain's favorite) on that deal.

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Behind Team McCain's Sudden Gambit

William Bradley | Posted 10.25.2008 | Politics

Read More: Arnold Schwarzenegger, Barack Obama, Presidential Campaign, George W. Bush, Financial Crisis, TV Advertising, Steve Schmidt, John McCain, Adam Mendelsohn, Politics News

This is an attempted reboot in a losing scenario. McCain has been all over the lot on the financial crisis. He is a staunch deregulationist, at a moment in history in which it is clear that that approach has failed.

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Distract and Detract: Team McCain Follows Form In Crisis

William Bradley | Posted 10.23.2008 | Media

Read More: Rick Davis, Arnold Schwarzenegger, Barack Obama, Presidential Campaign, Oil, Gold, Financial Crisis, Media, TV Advertising, Steve Schmidt, Global Markets, John McCain, John McCain Lies, John McCain Attack Ads, Attack Ads, Media News

In a political crisis, Team McCain moves to change the subject and stay away from what may be unfriendly issues and instead switches back to a negative focus on Obama's personality and image.

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New Microsoft Ad: I'm a Mac, but I'm Listeninge

Raymond Leon Roker | Posted 10.20.2008 | Media

Read More: Bill Gates, Apple, Crispin Porter and Bogusky, Apple Products, TV Advertising, Microsoft, Man One, Media News

Apple has been having its way with Microsoft for a while now, but the one-sided televised fight for tastemaker supremacy has just gotten interesting.

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Our Hobbesian Media Culture May Trump Obama's Big Issue Opportunity

William Bradley | Posted 10.20.2008 | Media

Read More: Financial Crisis, John McCain, TV Advertising, Steve Schmidt, Presidential Campaign, Sarah Palin, Barack Obama, Media News

The absence of clarity around Obama's policy on the present crisis presents opportunity in the Hobbesian media universe. Vagueness can be cast as anything. In this case, probably something bad.

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Deconstructing The Big Mac Attack: 12 Key Things To Understand

William Bradley | Posted 10.11.2008 | Media

Read More: Arnold Schwawrzenegger, John McCain, Presidential Campaign, George W. Bush, Positioning, Branding, Steve Schmidt, TV Advertising, Sarah Palin, Barack Obama, Dick Cheney, John McCain Attack Ads, Media News

Here's what Team McCain is doing, with its advertising and overall messaging, to give the veteran senator a pretty good chance of winning the White House.

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Sex and the Swedish Censor

Jacqueline Leo | Posted 10.09.2008 | Media

Read More: Eva-Britt Svensson, Keira Knightley Airbrushing, Sexploitation, Anorexia, Sex, Sexism, Media Censorship, Ugly Betty, European Fashion Designers, TV Advertising, European Parliament, Carla Bruni, Media News

Although Svennson's initiative is directed at television, it will have a chilling effect on other advertising if it passes Parliament, and it may even affect French and British politics.

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Obama Counter-Programs The RNC, And Hurricanes Sarah And Gustav

William Bradley | Posted 10.04.2008 | Media

What a bizarre week for Obama to mount a counter-programming effort. He has the RNC and Hurricanes Gustav and Sarah. It's going pretty well for him -- not that he has all that much to do with it.

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Distract And Detract: McCain Counter-Programs The DNC, And Himself

William Bradley | Posted 09.26.2008 | Media

Read More: Hillary Clinton, John McCain, TV Advertising, Steve Schmidt, Presidential Campaign, Barack Obama, News Media, Arnold Schwarzenegger, Democratic Convention, Media News

Free from the no doubt horrifying responsibility to run positive TV ads during the Olympics, the campaign is back to its all-attack ways.

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How TV News Should Handle Campaign Ad Releases

Phil Trounstine | Posted 09.26.2008 | Politics

Read More: John McCain, 2008 Presidential Campaign, Barack Obama, TV Advertising, Politics News

McCain's campaign is playing the TV news shows for hapless fools -- getting millions of dollars in exposure for attack ads for which the campaign never intended to buy major air time.

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Four On The Floor: Mac TV

William Bradley | Posted 08.09.2008 | Politics

Read More: Celeb, Arnold Schwarzenegger, TV Advertising, Barack Obama, Presidential Campaign, Steve Schmidt, George W. Bush, John McCain, Warren Beatty, Annette Bening, Politics News

So why did lovable old John McCain suddenly put out FOUR negative TV ads in less than two weeks? Are new campaign director Steve Schmidt and company crazy like foxes? Or just crazy?

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McCain Tries To Counter-Program A Wave

William Bradley | Posted 07.30.2008 | Politics

Read More: Oil, Afghanistan, Iraq, John McCain, TV Advertising, Presidential Campaign, Barack Obama, George W. Bush, Politics News

With the eyes of the world, and the U.S. media, trained intently on Obama during his week-long tour of the Middle East and Europe, for McCain, there is the question of what to do while all this is going on.

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TV Ad Wars: Changing McCain v. Working Obama

William Bradley | Posted 07.09.2008 | Media

Read More: Energy, Arnold Schwarzenegger, Barack Obama, Presidential Race, George W. Bush, Oil, TV Advertising, John McCain, Global Warming, Politics, Media, Media News

While insiders obsess over the constant back-and-forth on cable news and in the blogosphere, the campaigns seek to drive longer range messages for the non-insiders who will decide the election.

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