Of all the reasons employees abandon their work, wasting hours on social media, the most fundamental is the need to interact with others. The reality is that employees feel the need to socialize -- and will do so whether it's around the water cooler or online.
Twitter has been one of my best, worst frenemies for years now. He was rather mysterious and alluring at first: I didn't quite know what he wanted me say. Quickly, however, he grew into one of the most reliable buddies I have. Sometimes.