Admitting defeat, I was dragged onto Twitter kicking and screaming. I thought it was a necessary evil. And I was wrong. In the past year, I've grown fond of Twitter. It might be partially due to cognitive dissonance. But it's also due to six benefits that no one mentioned.
Twitter has the paradoxical ability to make the world at once bigger and smaller: housewives and celebrities, Pulitzer Prize-winning writers and porn stars, become suddenly, weirdly accessible to each other.
For a while I enjoyed my local anonymity because I was able to express opinions on topics I never would have addressed in a Sunday sermon or Wednesday night Bible study. But as my local readership increased, I began to rethink my previous reckless "opinionating."
Twitter is an amazing tool. It lets you become part of the conversation. And it is all about engagement. If you want to be Re-Tweeted, or to interact with people, there are some really easy steps for you to follow.
To be strong is to shut your mouth at Thanksgiving. To be strong on social media is to do the same. Just because you can't see the looks of horror on your audience's face doesn't mean they aren't horrified.
Managing your social media presence is tricky enough when you're simultaneously keeping up with the challenges of starting your own small business or freelance operation. These user-friendly tips will take the confusion out of Twitter, so you can make your tweets more attractive your followers.
Navigating social media is no "one and done" endeavor. It's all fair game and enlightening information is generally available to all. Privatizing the personal is basic good sense, but consider the following tips as well.
College presidents who make their forays into social media can serve to further personalize their institutions through online engagement and foster connection with a vast digital audience interested in the workings of an educational institution.