Don't cheat on your partner. Don't abuse your partner. Don't drink excessively. These are some of the underlying messages in a different kind of "lifestyle" marketing campaign now running in Zambia, encouraging boys and men across the country to do the right thing -- not just for themselves, but also for the women in their lives, their families and communities.
We're not inclined to upload photos of artisan sandwiches to Instagram, but this week we're going all out for good reason. Except there'll be no pictures of arugula or baguettes in sight. We've taken on the Global Poverty Project's Live Below the Line challenge to spend $1.50 a day on food and drink for five days.