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User Experience

An Introduction to Responsive Web Design: The Future of Websites

Ian Mills | Posted 12.17.2014 | Small Business
Ian Mills

The growth of the use of mobile devices and smartphones to browse the internet has grown exponentially over the past 5 years. Morgan Stanley estimate that by 2015 Mobile internet traffic will overtake desktop traffic.

$ave on Time, Overload and Complexity With User Experience

Sarah Deane | Posted 12.12.2014 | Technology
Sarah Deane

The world got really complicated all of a sudden. You see it in life and you see it especially at work. While so many great applications exist that simplify life's transactions and advances in technology make a 24/7 layer of connectedness, there is a cost that we have incurred as a result.

User Experience: Hygiene or Strategic Differentiator?

George Bradt | Posted 12.10.2014 | Business
George Bradt

There's no doubt that some people in some situations will pay more for goods and services if they are wrapped in enjoyable experiences. The question f...

How A 'Design First' Approach Is Revolutionizing Knowledge Sharing

Andrew Ho | Posted 10.30.2014 | Impact
Andrew Ho

Adopting the "design first" philosophy, however, forced us to approach the design of our system through the lens of what our intended end users wanted -- whether or not it aligned perfectly (or at all!) with our goals.

3 Ways You're Losing Money From Your Mobile E-Commerce

Allen Burt | Posted 11.03.2014 | Small Business
Allen Burt

It's undeniable that mobile is where people are. They're posting, commenting, sharing, and buying. If you don't think this affects you, please take a look into your website's analytics and get an idea of how many visits you're receiving from mobile.

Are You Losing a Full Day of Revenue With Your Mobile Site?

Allen Burt | Posted 12.20.2014 | Small Business
Allen Burt

Not optimizing your site for mobile is the equivalent of having your physical store closed one day a week.

6 Ways to Make Visitors Fall in Love With Your Website

Ian Mills | Posted 11.26.2014 | Small Business
Ian Mills

If you are familiar with your website analytics you would have heard of a metric called "bounce rate." The bounce rate is the percentage of website visitors that leave your website after visiting one page.

Three Secrets Of A Mobile App Designer

Ashish Toshniwal | Posted 08.23.2014 | Technology
Ashish Toshniwal

When an app is launched to the App Store, the user just sees the final product, the masterpiece if you will -- it is the job of the designer to make the end product so intuitive that it barely seems designed at all.

From WunWun to Postmates, Can You Order Happiness On Demand?

Mona Patel | Posted 07.02.2014 | Technology
Mona Patel

DVRs, video-on-demand services, prostitutes, infomercials and fast food companies -- what do these things have in common? They have mastered the art and science of manifesting desire and delivering what people want, when they want it.

How Video Games Can Improve Dialogue on Mental Illness

Mona Shattell | Posted 06.18.2014 | Healthy Living
Mona Shattell

While there are strong arguments for the games' unique potential as vehicles for a deep, experiential understanding, it is our experience that these kinds of mental health games tend to polarize.

Turning Desire Into an App: 5 Questions for Sean Rad, CEO of Tinder

Carrie Yury | Posted 06.07.2014 | Technology
Carrie Yury

Tinder uses the ancient art of the double opt-in to help broker love matches. I had a chance to interview Sean Rad after his talk at GigaOm Roadmap, and got to hear more about how Rad and his team have leveraged a fundamental understanding of human behavior to fuel Tinder.

The Growth Hackers Guide to Good UX

Elaine Thompson | Posted 05.20.2014 | Technology
Elaine Thompson

Most start ups don't have enough traffic to test accurately at the very beginning ie they are still grappling around trying to get users at the top of their funnel.

Airline Passengers Aren't Guests, They're Cargo

Sam Fiorella | Posted 03.30.2014 | Business
Sam Fiorella

Fast forward to today and airlines promote low CO2 emissions, speed, and safety when speaking about travel and their fleets of 747s, not the experience of traveling.

Introducing HuffPost News on iOS7

John Pavley | Posted 09.18.2013 | Technology
John Pavley

2013-09-17-ios7pull.jpgiOS7 generally eliminates the arbitrary and confusing elements of the iOS user experience that have no business cluttering up a touch screen device.

Univar Finds a Silver Lining in the Mobile Cloud

Chris O'Connor | Posted 09.18.2013 | Business
Chris O'Connor

Companies that have embraced mobile and the cloud are leaving those who haven't to play catch up. The benefits of enterprise mobility are apparent in ...

Viral Loops or Viral Oops?

Nir Eyal | Posted 06.03.2013 | Technology
Nir Eyal

For creative people working on exciting new technologies, growth feels great. But we should be cautious of using techniques that have a high likelihood of being viral oops instead of viral loops.

5 Mistakes Companies Make When Going Mobile

Chris O'Connor | Posted 05.18.2013 | Technology
Chris O'Connor

The benefits of mobilization in the enterprise are well documented - increased revenue, employee retention and happier customers are just a few. However, when mobile strategies fail it costs businesses precious time and a lot of money.

SXSW Shingerview: Conor Brady, Global Creative Director and Emily Wengert, VP, User Experience, HUGE

David Shing | Posted 05.16.2013 | Technology
David Shing

We discussed the beauty of design and how we feel that wonderful digital design is front and center of a brands mind (if that is even such a thing?!)....

Web Design and SEO: How to Make Your Website Look Good and Rank Well

Jayson DeMers | Posted 04.29.2013 | Technology
Jayson DeMers

SEO companies around the world aggressively follow the SEO principles they read on the web. But when it comes to decisions that affect usability and the simple functioning of a website, they're innocently ignorant or willfully so.

F.R.E.U.D.: Fetal Reconstructive Emotional Unalienable Deity (Or, Can a Machine Ever Love Us?)

Oren Frank | Posted 04.27.2013 | Healthy Living
Oren Frank

A good therapist will care for us, accept and even love us, in her or his own way, and thus allow us to accept and love ourselves a little more. I don't know if we can ever achieve such a relationship without a human connection.

How Social Media Is Humanizing Brands

Dave_Brown | Posted 04.17.2013 | Technology
Dave_Brown

It's simple. Talk to me like I'm a human being. I'm more than an inbox, Twitter handle, or opportunity for a Facebook "Like." I'm your audience. And if we connect, there can be a meaningful exchange that's beneficial for both of us.

Content Strategy: What's the Point?

Liz O'Neill Dennison | Posted 03.11.2013 | Technology
Liz O'Neill Dennison

At it's core, content strategy grapples with the one question about web content that we all love to ignore: What's the point?

Social Customer Experiences That Matter

Rob Tarkoff | Posted 02.05.2013 | Business
Rob Tarkoff

As much as we can plan and apply technologies and processes to each experience, we must be highly conscious of the fact that it's the customers' perceptions of these experiences that actually matter when the goal is to generate sales and build loyalty. So what matters to social customers?

iPad of Dreams 2 of 3: Apps to Sell By

Chris O'Connor | Posted 01.19.2013 | Business
Chris O'Connor

Here are a few recommendations to help organizations get started providing the right tools to their traveling sales people.

Former Borders Employees Hit the Streets to Sell 'Users Not Customers'

Aaron Shapiro | Posted 01.03.2012 | Business
Aaron Shapiro

This week, a group of former Borders employees will be operating mobile bookstores at multiple locations throughout Manhattan to emphasize the consequences of not treating digital as the most important challenge facing businesses today.