If you are familiar with your website analytics you would have heard of a metric called "bounce rate." The bounce rate is the percentage of website visitors that leave your website after visiting one page.
When an app is launched to the App Store, the user just sees the final product, the masterpiece if you will -- it is the job of the designer to make the end product so intuitive that it barely seems designed at all.
DVRs, video-on-demand services, prostitutes, infomercials and fast food companies -- what do these things have in common? They have mastered the art and science of manifesting desire and delivering what people want, when they want it.
Tinder uses the ancient art of the double opt-in to help broker love matches. I had a chance to interview Sean Rad after his talk at GigaOm Roadmap, and got to hear more about how Rad and his team have leveraged a fundamental understanding of human behavior to fuel Tinder.
The benefits of mobilization in the enterprise are well documented - increased revenue, employee retention and happier customers are just a few. However, when mobile strategies fail it costs businesses precious time and a lot of money.
SEO companies around the world aggressively follow the SEO principles they read on the web. But when it comes to decisions that affect usability and the simple functioning of a website, they're innocently ignorant or willfully so.
A good therapist will care for us, accept and even love us, in her or his own way, and thus allow us to accept and love ourselves a little more. I don't know if we can ever achieve such a relationship without a human connection.
It's simple. Talk to me like I'm a human being. I'm more than an inbox, Twitter handle, or opportunity for a Facebook "Like." I'm your audience. And if we connect, there can be a meaningful exchange that's beneficial for both of us.
As much as we can plan and apply technologies and processes to each experience, we must be highly conscious of the fact that it's the customers' perceptions of these experiences that actually matter when the goal is to generate sales and build loyalty. So what matters to social customers?
This week, a group of former Borders employees will be operating mobile bookstores at multiple locations throughout Manhattan to emphasize the consequences of not treating digital as the most important challenge facing businesses today.
Two-minute videos, uploaded PowerPoint presentations, short articles and blog posts are great for expressing straightforward messages. But some ideas are worth diving into to really flesh out arguments, concepts, and nuance.
One of the many assets Facebook could employ on its socialphone is Places. An integration of Places and the socialphone could provide the company a laundry list possibilities -- not to mention an additional source of revenue.
Android 2.2 (Froyo) is on about 29% of active devices and Android 2.0/2.1 (Éclair) is on 41.7% as of September 1. Additionally, there appears to be no minimum hardware standard with handsets or tablets.