For creative people working on exciting new technologies, growth feels great. But we should be cautious of using techniques that have a high likelihood of being viral oops instead of viral loops.
The benefits of mobilization in the enterprise are well documented - increased revenue, employee retention and happier customers are just a few. However, when mobile strategies fail it costs businesses precious time and a lot of money.
We discussed the beauty of design and how we feel that wonderful digital design is front and center of a brands mind (if that is even such a thing?!)....
SEO companies around the world aggressively follow the SEO principles they read on the web. But when it comes to decisions that affect usability and the simple functioning of a website, they're innocently ignorant or willfully so.
A good therapist will care for us, accept and even love us, in her or his own way, and thus allow us to accept and love ourselves a little more. I don't know if we can ever achieve such a relationship without a human connection.
It's simple. Talk to me like I'm a human being. I'm more than an inbox, Twitter handle, or opportunity for a Facebook "Like." I'm your audience. And if we connect, there can be a meaningful exchange that's beneficial for both of us.
At it's core, content strategy grapples with the one question about web content that we all love to ignore: What's the point?
As much as we can plan and apply technologies and processes to each experience, we must be highly conscious of the fact that it's the customers' perceptions of these experiences that actually matter when the goal is to generate sales and build loyalty. So what matters to social customers?
Here are a few recommendations to help organizations get started providing the right tools to their traveling sales people.
This week, a group of former Borders employees will be operating mobile bookstores at multiple locations throughout Manhattan to emphasize the consequences of not treating digital as the most important challenge facing businesses today.
Two-minute videos, uploaded PowerPoint presentations, short articles and blog posts are great for expressing straightforward messages. But some ideas are worth diving into to really flesh out arguments, concepts, and nuance.
The consumer bureau, a federal agency launching today, is open to new ideas about how help borrowers make informed decisions.
One of the many assets Facebook could employ on its socialphone is Places. An integration of Places and the socialphone could provide the company a laundry list possibilities -- not to mention an additional source of revenue.
Android 2.2 (Froyo) is on about 29% of active devices and Android 2.0/2.1 (Éclair) is on 41.7% as of September 1. Additionally, there appears to be no minimum hardware standard with handsets or tablets.
Interactivity of the multimedia content is a key element. Without this crucial ingredient survivability of print companies is questionable.
