It is impossible to create viral content. If anyone sets out to create something for the specific purpose of going "viral" then the content will be forced, fake and forgotten. Focus, instead, on creating something that serves the audience.
Ethan Stock lived the Silicon Valley dream. He had recently sold his company to eBay and emanated the tanned skin and relaxed composure you'd expect of someone who just cashed a big corporate check. But I was surprised by what he said next. "Mediocrity is worse than failure, you know?"
Generating word of mouth or getting something to go viral sometimes seems like magic. Like catching lightning in a bottle. But it's not. By understanding the science behind social influence you can make your own products and ideas contagious.
Jesse Wellens, the male half of YouTube's hottest prank channel, PrankvsPrank, joined What's Trending live via Google plus to talk about maintaining how they were one of the first to build out a prank based channel on YouTube and how that's impacted their relationship as a real life couple.