Often, the greenest consumer route is not buying new products made with Earth-friendly methods but rather scoring used products made with traditional, possibly heinous methods. Reduce, reuse, then recycle.
OK, it's just newsprint. But we journalists tend to get excited about it. More than 50 million newspapers hit stands and porches every morning in this country (double that in China). A tree falls. Many trees, really--200 million per year, just for newspapers.
There are a lot of great low tech things around us that could help us reduce our impact. Take the bike, the sweater, and the awning, for example. Here are three pieces of "old" technology that are invisible to most of us despite their power.