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The Road to Hell for Any Brand is Paved with Guaranteed Marketing Results

Lee Traupel | Posted 12.20.2014 | Business
Lee Traupel

Every agency has heard so many times: "can you guarantee marketing results?" As soon as I even think the client is serious, I know it's never going...

Some Internet Activists Say Obama Didn't Go Far Enough

Tracy Rosenberg | Posted 12.15.2014 | Technology
Tracy Rosenberg

Some Internet activists are saying the intensity of the fight over net neutrality has diverted attention from other steps that can be taken to keep the Internet consumer-focused and equally accessible to all. Particularly, they point to the idea of structural separation. So what is structural separation?

Fight Content Smog to Win Fame, Fortune and Your Dog's Undying Love

Lee Traupel | Posted 12.13.2014 | Business
Lee Traupel

Scratch any millennial geek today and "disintermediation" will bubble to the surface immediately. For good reason. Our world is being redefined as never before. It's the new digital world order and here is quick review for brands in need of refreshment.

Speed to Market is Essential for Success in the Digital Age

Lee Traupel | Posted 12.16.2014 | Business
Lee Traupel

There's an old Gypsy saying heard around the campfire: "speed can be a friend or your enemy." This is so applicable to small to mid sized companies today. Rapid change and global markets are defining how business grow and compete.

Gay Web Series Celebrates 'Found Families' on Thanksgiving

Leon Acord | Posted 11.27.2014 | Gay Voices
Leon Acord

More than any other holiday, I think this one is made for "found families," i.e., families we form in adulthood from friends and neighbors. Since the show is all about a group of friends-as-family in West Hollywood, it seemed a perfect match.

Great Content Is Embedded in Your Business DNA

Lee Traupel | Posted 11.26.2014 | Small Business
Lee Traupel

Involve your entire organization whether it's five or fifty people: great content ideas come in all shapes and sizes: admins, customers, channel partners, sales, support, customer service and/or exec staff.

Come to the Virtual "Atlantis"!

Susan Sacirbey | Posted 11.25.2014 | World
Susan Sacirbey

Like the the Atlantis of lore, the digital-diplomat is not tethered to any hemisphere but rather links to the superiority of knowledge and empathy over geography and ideology.

Fight Content Starvation With Savvy Publishing Tactics

Lee Traupel | Posted 12.16.2014 | Small Business
Lee Traupel

So, you just uploaded some great content to your blog post and shared it across you social accounts expecting a signal back from the universe. But nothing: a ping with no echo.

Four Critical Marketing Strategies for Growing Your Business

Lee Traupel | Posted 11.18.2014 | Small Business
Lee Traupel

Digital Oxygen starts and ends with design, with smart content woven into the mix. What's on your critical short list and what can you pushback til...

Tech Nirvana: Don't Take a Knife to a Gunfight

Lee Traupel | Posted 12.16.2014 | Business
Lee Traupel

Today's shiny markets wrapped in social media and buffed with billion-dollar valuations are a false line on the horizon for non-tech-savvy brands. ...

If Your Web Site Is Driving Marketing Strategy, You Are in Trouble

Lee Traupel | Posted 12.16.2014 | Business
Lee Traupel

Too many businesses fail miserably at good web site design. Every web site is a living/breathing digital asset and has to be developed accordingly. Your business is just homesteading on social media platforms but you own your web site.

4 Lies Small Business Owners Tell Themselves to Avoid Ecommerce

Ian Mills | Posted 11.03.2014 | Small Business
Ian Mills

As your customers move online, are you hiding behind excuses to avoid investing in an ecommerce channel for your business? By avoiding and investing in ecommerce, you may be selling yourself short. If you find that you tell yourself the following four lies, it might be time to reconsider your position.

Using Google Alerts for Brand Monitoring and Competitive Intelligence

Lee Traupel | Posted 12.16.2014 | Business
Lee Traupel

In today's modern spy vs. spy world there is no better 1.0 tool than Google Alerts - the Swiss Army Knife for content sourcing, spying on competitor...

Standing out in a Content Drenched World

Lee Traupel | Posted 12.16.2014 | Business
Lee Traupel

Every business needs to stand up and out in today's content drenched world. Social media economies of scale starts with your staff. Whether your five or five hundred strong, look around the office or review the org chart.

Build a Movement, Not a Brand

Lee Traupel | Posted 12.20.2014 | Business
Lee Traupel

Crowds are never a good thing for business unless it's outside your front door. How do you stand out in today's tech drenched smartphone in hand world full of noisy content?

Why Brands Have Kicked Traditional Marketing to the Side of the Road

Lee Traupel | Posted 12.08.2014 | Business
Lee Traupel

Digital has clearly usurped traditional marketing methods. Remember the ubiquitous fax machine? To be successful, your businesses must understand ma...

30-Plus Apps that Will Help You Grow Your Business and Leverage Technology

Lee Traupel | Posted 12.07.2014 | Technology
Lee Traupel

In our work building marketing stacks for clients we use an ever-changing suite of apps and products. Here are 30 of our favorites with a functional...

The Best All Frills, No Chills Way to Build Brand Awareness

Lee Traupel | Posted 12.03.2014 | Business
Lee Traupel

A buyer persona identifies who you are targeting with marketing initiatives. It's the go-to foundation of all your marketing. You may have more than one.

5 Types of Web Content for Driving Extra Traffic

Alex Ivanovs | Posted 12.02.2014 | Business
Alex Ivanovs

Trying out something new shouldn't be feared -- don't do it if it doesn't feel right, but perhaps you're going to surprise yourself by realizing that there are different types of people who consume different types of content.

Future Proofing Your Brand Strategy

Lee Traupel | Posted 10.22.2014 | Business
Lee Traupel

"The future has already arrived. It's just not evenly distributed yet." William Gibson Future proofing your brand strategy is a constantly moving tar...

Ten Ways to be a Mythic Content Whisperer

Lee Traupel | Posted 11.11.2014 | Business
Lee Traupel

Rule #1 - blog with the absolute best content you can produce, don't waste valuable time or resources on social media until your business has 30-50 blog posts completed.

5 Key Tactics for Improving Your Marketing Platform Strategy

Lee Traupel | Posted 10.23.2014 | Business
Lee Traupel

Every business today, regardless of size needs a marketing platform strategy to get your content "heard" on the right social channel.

How to Redefine Your Marketing Strategy in Today's Tech Drenched World

Lee Traupel | Posted 10.21.2014 | Business
Lee Traupel

"There's many a slip twixt cup and the lip" is erroneously attributed to Shakespeare throughout history. The origins can be traced back to Greek myth...

Getting Attention in Today's Social Media Tower of Babel

Lee Traupel | Posted 09.02.2014 | Business
Lee Traupel

One of our greatest challenges working with clients is getting their attention, let alone their target market demographics. Some see this shiny mark...

Shopping Made Psychic: No-Content Marketing Marches on

Spencer Critchley | Posted 10.25.2014 | Business
Spencer Critchley

Content marketing emerged from traditional marketing, after all the promotion finally became overwhelming. But what happens when there's too much content? Code.