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Weber Shandwick

Tech Investors Should Take Note - The Female Consumer Is Changing Her Online Behavior

Kirsten Bischoff | Posted 05.13.2013 | Technology
Read More: Social Media, Women, Weber Shandwick, Tech, 500 Startups, Startup, Pinterest, Social Network, lover.ly, Female Consumer, Women and Social Media, Funding, Technology News
Kirsten Bischoff

By now we all know the power of the online female consumer. She propelled Pinterest to lofty, billion dollar heights, she is the dominant user on Facebook, and she drives the conversation on Twitter.

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New Study Uncovers 23 Million Powerful American Women -- and They're Not Moms

Melanie Notkin | Posted 01.30.2013 | Women
Read More: Toys, Family Village, Niche, Childless, Segment, Aunt, Pank, Auntie, Study, Childfree, Pank Power, The New Normal, Marketing, Women News, Moms, Parents, Family, New Normal, Women, Holiday Shopping, Godmothers, Panks, KRC Research, Godchildren, Education, Auntie's Day, Savvy Auntie, Advertising, Cool Toys, Weber Shandwick, Gifts, Nephews, Nieces, Women News
Melanie Notkin

The moment I became an aunt for the first time was the most meaningful and fulfilling time of my life. But as much as I felt this milestone had changed everything for me, no one else beyond my closest friends and family seemed to notice. No one spoke to me as an aunt.

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2012 Reputation Checklist

Dr. Leslie Gaines-Ross | Posted 02.22.2012 | Business
Read More: Bp, Reputation, Online Reputation, News Corp., Reputation Management, Weber Shandwick, Business Social Media, reputation.com, Business, Crisis Communications, Brands, 2012, Business News
Dr. Leslie Gaines-Ross

Reputation will always continue to matter but for reasons that are less financially-based than in the past.

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8 Ways Reputations Will Change in 2011

Dr. Leslie Gaines-Ross | Posted 05.25.2011 | Business
Read More: Weber Shandwick, Reputation Warfare, Reputation, Reputation Recovery, Online Reputation, Social CEOs, Corporate Reputation, Business News
Dr. Leslie Gaines-Ross

During the past twelve months, I have been asked to hold my finger up in the air and divine from whence come the changing winds of reputation. Now is my chance to let it all out.

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