Restaurants get bad reviews, businesses get slammed for poor customer service, and some people have Internet skeletons which inconveniently appear in search engine results. What does one do if this happens? The spectrum of solutions runs wide from "let it ride" to engaging in black ops activities.
Yes, most of the material in your Lulu review is sand and salt, but there are probably a few grains of truth buried in there, too... truths that you've recognized. And knowing that other people recognize them too is a powerful thing.
The idea behind craigconnects is giving the voiceless a real voice, and the powerless real power. I see it as everyone doing some small, or big, part. One way to do this is by giving back via purchases and a few key initiatives.
Today there is a new business currency. It can't be found at the local bank, or purchased for any price. The new commodity is trust. And while I speak of trust as a commodity it can't be bough or sold. It has to be earned.
Awhile back, in my social media marketing class at UCLA, we had a discussion on the power of recommendation, influence, and user reviews. It's a very good topic -- the Yelp generation relies almost totally on what their peers say -- good and bad.
With the summertime exodus from many neighborhoods, how can businesses stay competitive during the workweek and capture sales on the weekends? Here are five tips for local shop owners to combat the summer slowdown and drive sales.