Yesterday, the blog Eater posted an entry about an alarming Craigslist ad by an unscrupulous business owner attempting to pay for fake Yelp reviews. The good news is that Yelp has pioneered successful strategies in fighting consumer fraud.
Did you find them on an ad they took out on a bus sign clutching a cell phone with an antennae on it (ugh)? Or have they been hitting you with pads and paper with their face on it for a decade (ugh) claiming they are your "neighborhood specialist"?
Review aggregate website Yelp.com serves over 78 million unique people monthly, who use the site to sift through over 40 million reviews. These are monstrous stats, as the now ubiquitous review system serves as a powerful gateway between consumer and potential new dining experience.