The coffee-centric company is looking to diversify its menu and double food sales within the next five years.
As part of its new plan to double its food sales in the next five years, Starbucks rather quietly rolled out a new breakfast sandwich, the Double-Smoked Bacon, Cheddar and Egg Sandwich, on Tuesday, February 17.
Starbucks, which recently appointed a new vice president of food development -- a position created to enhance the company's menu "during the breakfast, lunch, and evening dayparts" -- has made it clear that it is stepping up its food focus.
The chain also plans to make alcohol available in-store for 20 to 25 percent of its domestic markets.
The decision to include a greater variety of afternoon and evening options speaks to the company's desire, not surprisingly, to reach more customers.
"Given they have these stores, they could fill them a lot more in the afternoon and evening if they had an offering that was appealing," Sara Senatore, an analyst at Sanford C. Bernstein, told Bloomberg.
- Karen Lo, The Daily Meal
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