If Amanda Reno attended 'Sweet Valley High' instead of Beverly Vista and Beverly, a sun-kissed Jessica Wakefield would have been staring with green-eyed envy. Reno's an Italian-American Angeleno with permanent residency at Café Med, the tan California lady greeting friends and passerbys, always oozing warmth and affection.
If you haven't run into her at the Sunset Plaza locale, lounging in denim and Kain tees, then you know her as the girl sauntering the red carpet with Carmen Electra, a bevy of Grammy award winning musicians and/or Suge Knight in tow. She's LA's version of the Godfather. Loyal like a retriever. But, don't f*** with her or her friends.
While attending Beverly, Reno kickstarted her entrepenurial roots young. Holding clout in her early twenties, she stood behind the red velvet rope as the gatekeeper to the infamous Grandville. Her confidence, charisma and style put Reno at the top of the Hollywood club circuit in the 90s. Later, her ability to network and negotiate with chess player-like acumen catapulted her to a coveted top opportunity in New York. There she apprenticed top fashion stylist Kim Meehan and consequently worked alongside Annie Leibovitz, Uma Thurman, Oprah Winfrey and a myriad of other premiere cultural icons.
Those early years of hobnobbing and energetic hustling as well as an unusually sunny disposition brought her back to Los Angeles where she began to implement her entrepenurial acuity to launch her own empire. Constant success succeeded.
Today, Reno is herself the "stylist to the stars". She is known for making the pretty prettier -- and for lending hipness and hotness to the brains that run the entertainment industry. The Reno client roster includes heavyweight producer Brian Grazer, Carmen Electra, Walmart heiress Paige Laurie, and actresses Virginia Madsen and Sophia Bush. Reno carries the savvy eye to predict and dictate what's cool and cutting edge - and unlike the flighty aspiring hyphenates so ubiquitous on L.A.'s streets - she struts the discipline and vigor to get it done.
Amanda is a Los Angeles native that one ought to know.
Amanda Reno with boyfriend musician/music video director Mazik Self
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This story was re-published courtesy of The Daily Truffle. It was written by Elaine Sir, a contributor of The Daily Truffle. The Daily Truffle is a Los Angeles social diary written by a circle of high school friends who grew up together in L.A. View more of Elaine's writing at The Daily Truffle.