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The Stir

The Stir

Posted: September 28, 2010 11:48 AM


As The Stir learned from photographing fast food in real life, an artful food designer and good studio lighting works wonders on a couple of pieces of lettuce and some shredded chicken. Because those pretty pictures don't always live up to their promise, here's a similar experiment with frozen entrees.

How do the real TV dinners hold up to the ideal?

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Can I say something here about the food styling on these boxes? Because the food in real life doesn't look great, but it doesn't look delicious on the boxes, either. Food photography has come a long way since 1985. Pick up any food magazine today and it all looks warm, real, homemade. But the food on these boxes looks fake. Why are food manufacturers trying to entice us with plastic-looking food?

What do you think frozen entrees should look like?



Written by Adriana Velez for CafeMom's blog, The Stir.


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Follow The Stir on Twitter: www.twitter.com/The_Stir

As The Stir learned from photographing fast food in real life, an artful food designer and good studio lighting works wonders on a couple of pieces of lettuce and some shredded chicken. Because those ...
As The Stir learned from photographing fast food in real life, an artful food designer and good studio lighting works wonders on a couple of pieces of lettuce and some shredded chicken. Because those ...
 
 
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03:53 PM on 10/08/2010
I know it's not good for me but sometimes I eat the frozen foods. I l ove that someone actually did this article, this was always one of my issues, how the food never looks like the box.
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HUFFPOST COMMUNITY MODERATOR
mytwocents02
my micro-bio does not meet guidelines
07:53 PM on 10/07/2010
Even if the content looks as good as it appears on the box, it is still unhealthy food packed with sodium, chemical preservatives and additives.
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HUFFPOST SUPER USER
rcmfla
I'm not concerned about the very poor ~Mitt Romney
05:55 PM on 10/02/2010
Maybe with the exception of lasagna, most of these meals can be prepped ahead on the weekend, pre-portioned, and ready to cook in a few minutes on the stove top. You're rarely ever going to create food art on your dinner plate. Since most food art is made of inedible objects that just resemble food, you wouldn't want to eat it anyway, My favorite is a huge pot of spaghetti sauce with whole wheat pasta and I don't feel guilty. Sauce freezes great in zip lock bags or containers. It's also tonight's dinner.
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HUFFPOST SUPER USER
DevonTexas
Eternal Optimism
02:45 PM on 10/01/2010
thanks for your efforts! Container versus reality is a real disappointment. How about TV ads and the real thing!? Ugh!
HUFFPOST COMMUNITY MODERATOR
JScott
John Galt's last name is McGuffin-Smithee
11:26 AM on 10/01/2010
Never mind the appearance, have you ever looked at the nutrition labels, I'll be a lot of em have WAAAYY too much sodium. Seems to me they violate the law by calling them 'Healthy Choice' unless of course healthy means getting high blood pressure, stroke and kidney failure.
04:44 PM on 09/30/2010
I participate in a website like this called Tastylies.com. I frequently contribute and we rate and compare frozen meals and even take out. It's really interesting to see the differences and it's REALLY good to know which ones to avoid! :)
09:20 PM on 09/29/2010
Yes Marie Callenders and Stouffers are good (and so is Trader Joe's) but Amy's is the best. Kind of small portions though.
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HUFFPOST COMMUNITY MODERATOR
yellowdoggie
Level 1 Baggerese Translator
10:43 AM on 09/30/2010
Amy's is gooooood. I have never had one of Amy's soups or frozen meals that I did not like.
03:12 PM on 09/29/2010
Frozen #Food Lies: A Shiny, Gooshy Mess in a Box http://bit.ly/9XpWcr #health >> THANKS for this eye-opening article! One more reason to reduce processed foods. Because when you reign the kitchen, you are in more control of your foods.
04:18 PM on 09/30/2010
if you like this topic try tastylies.com its a site ALL about frozen dinners my friend posts pictures and rates how good or bad they are
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VeggieLove
apparently, my micro-bio is empty
07:21 PM on 09/28/2010
In my experience, Trader Joe's frozen foods are the only ones that resemble the packaging.
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HUFFPOST SUPER USER
elcerritan
My bio is not micro
11:16 PM on 09/28/2010
I find that even most TJ's frozen stuff isn't as good as I THINK it well be. Too mushy, often too sweet.
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HUFFPOST SUPER USER
Tommygun264
2Q2BSTR8
06:46 PM on 09/28/2010
If you're shocked by the revelations in this article, I've got a couple of other surprises for you:

- Tampon & sanitary napkin packages do not contain coupons for horseback rides on the beach or hang gliding.

- Cans fo Crisco do not contain fried chicken.

- Taking Cialis will not cause your laundry room to morph into a forest complete with babbling brook or transport you and your partner to a pair of claw-foot bathtubs on a deserted beach.While I agree that the photos on the package are an overly idealized version of what you get in the box, showing the photos of the items that consist of meat & vegetables in a sauce tossed together with noodles or rice right out of the box is deceptive. The meat & vegetables can be prepared and frozen together before heating, but the rice or noodles cannot - they must been heated separately to complete the cooking process, then mixed together immediately before eating. If they weren't, they would come out of the microwave soggy and mushy.

The fact remains that the photo you see on the package is not the food contained therein. Very often fake, models made of plastic, rubber and any other combination of inedible items is photographed, with the wisps of steam you see rising either added by a chemical reaction (the model is sprinkled with drops of a liquid chemical that reacts with air or water and produces wisps of fake steam) or painted in using photo shop. For decades consumer rights advocates have called for laws requiring packaged foods to bear photo samples of the actual contents, but the legislation never makes it into law.
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HUFFPOST SUPER USER
Benja0901
07:07 PM on 09/28/2010
There will never be such legislation until the lobbyists stop running the government. Consumer protection from corporate entities is limited to products that actually cause physical harm from use. The best way to eat healthy?? Cook for yourself, from scratch.
This user has chosen to opt out of the Badges program
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12:01 AM on 09/29/2010
Very little "fake" food (plastic, etc.) is used. Food styling with real food that doesn't get pumped through miles of pipes, yes.
brownfrown
Political Fundip
06:23 PM on 09/28/2010
The Marie Callender's, Healthy Choice, and the Lean Cuisine look very close.
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HUFFPOST SUPER USER
Judy363
Fighting the good fight
06:17 PM on 09/28/2010
Well that killed my appetite. I don't like frozen food. So not satisfying, "plastic food" as my Mother called it. They put it in our heads that we don't have time for "the burden of cooking". They give these chemical ridden foods names like Healthy Choice and Smart Ones ..they are anything but.
I'll stick to real food made by me.
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HUFFPOST SUPER USER
Benja0901
07:08 PM on 09/28/2010
Fanned for sticking for real food!
06:03 PM on 09/28/2010
I am just amazed at how many people "claim" to make fresh home made meals every night for 2-3 dollars. I would venture to say 75% of the people who wrote eew, gross, looks like dog food, have a frozen dinner in their freezer. The Marie Calendars chicken is pretty tasty, as well as Stouffers lasagna. Amy's dinners are also delicious. Banquet dinners on the other hand...well, what can you expect for .69.
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HUFFPOST SUPER USER
marianproletarian
06:32 PM on 09/28/2010
Not me. I would never--the pictures on the boxes even look disgusting. And, these "meals" cost more like $5. You could make a whole lasagne on a Sunday for maybe $6, freeze it in pieces, and you'd be spending about 50 cents to $1 a meal, and you'd get about 75% less sodium in your diet.
06:46 PM on 09/28/2010
When my mother makes real Italian lasagna, just the ONE large container of ricotta cheese is more than $6 alone! Then you need the (2 lbs) of mozzarella cheese, which run anywhere from $7.00 - 9.00 or so.

Now, depending on if you make your own sauce from scratch (mom does) or use a decent couple of jars of sauce, that will run you another $5 (scratch) or about $5 for two jars of fairly decent sauce.
Noodles; another $2.
So while STILL economical, even for a family of 4 to get two meals out of it, it does not cost like $5. Just saying.....
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HUFFPOST SUPER USER
elcerritan
My bio is not micro
11:19 PM on 09/28/2010
My lasagna costs more than $6 to make, but it doesn't cost $6 PER SERVING - and it tastes much better than the "bought" stuff, too.
06:02 PM on 09/28/2010
Ever go to a restaurant and look at the menu...do the pictures on the menu look anything like what shows up on the table besides the colors more or less matching...not so much...

Product pictures are like Republicans...all show and no go...and if you believe the product pictures on the box, or what Republicans say, then you deserve what you get either way...
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HUFFPOST SUPER USER
marianproletarian
06:34 PM on 09/28/2010
Well, if you're eating at a restaurant with pictures on the menu, you are basically getting a frozen Stauffers meal.
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HUFFPOST SUPER USER
Benja0901
07:10 PM on 09/28/2010
Product pictures are like POLITICIANS... don't be fooled, both parties will sell you out for the most profit possible. The dems just try to pass some consumer protection first..
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mjeffn
Freedom's just another word 4 nothing left to lose
05:54 PM on 09/28/2010
ew
06:19 PM on 09/28/2010
I agree!