THE BLOG

My Conversation with Kevin Rose About Angel Investing and Naming Companies

06/04/2009 05:12 am ET | Updated May 25, 2011

In this video, Kevin Rose -- founder of Digg and others -- and I talk about how we invest in other companies as "angels" and how we choose names for companies. Topics include:

-How to test company or product names using Google AdWords
-Kevin's criteria for both good site names and good angel investments
-The role of start-up "advisors" and investors
-How I choose companies to work with: overlap, PR options, UI design

It's an Oprah-style conversation, so if watching isn't an option, you can also opt to let the audio play in the background while you're doing other things. Let us know if you'd like to see more of these brainstorming sessions.

Special thanks to Glenn McElhose for the great video shooting and editing!