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Tom Doctoroff

Tom Doctoroff

Posted: November 1, 2010 04:37 AM

At yesterday's closing ceremony for the Shanghai World Expo, China's Prime Minister, Wen Jiaobao, expressed lofty sentiments regarding the event's impact: "Only when the ideas behind the accomplishments of civilizations are shared can they become treasures for all of humanity and be carried on forever."

Judging by these poetic, open-armed standards, the Expo has been a colossal failure. Despite the official tally of 73 million visitors, the vast majority of them mainland Chinese, the world's response to Shanghai's self-proclaimed moment in the sun has been been a gigantic, collective yawn. And no wonder. Anyone who visited the fairgrounds themselves has been, yes, impressed by the architectural marvels of the 250 or so corporate and country pavillions. (China, Spain, the United Kingdom, Sweden, Denmark, Saudi Arabia, Italy, among others, hit the mark. The United States' effort was compared to a suburban office complex.)

But the combination of interminably long lines, few sparkles of on-the-ground humanity, robotically-chirpy volunteers and limited green space left many visitors, local and foreign alike, underwhelmed. Furthermore, the Shanghai government did precious little to entice foreign travelers. Its public relations efforts -- a bizarre fusion of propagandist "bureaucrat-ese" and brain-dead imagery dominated by an omnipresent, neotonized, pale-blue creature named "Hai Bao" -- ensured overseas figures remained below projections of (only) 5 million people.

According to meticulously orchestrated closing-day news reports, Shanghai Expo was all about a 21st century global village for which China had morphed into a beatifically-smiling citizen. As the Shanghai Daily wrote, "For the past six months, the Expo site was a place where people could see rare cultural treasures from around the world -- such as the Bronze Chariot and Horse sculpture from China's Qin Dynasty, the statue of Athena from Greece and the masterpieces of French Impressionist artists -- and also get a taste of the world's diverse cultures through more than 20,000 events."

Please.

The central and municipal governments, despite pervasive bilingual signage and visitor booths scattered throughout the city, had its eyes focused squarely on domestic concerns. With these objectives as benchmarks, however, Shanghai Expo 2010 was a success.

In China, everything is a means to an end. Shanghai Expo was conceived and executed to catalyze a host of internal breakthroughs. Most importantly, in a system riven by political factionalism and ever-present fiscal competition between central, city and district-level organs, the event forged order from chaos. Petty, bottom-up, back-room infighting was supplanted by top-down, command-and-control decision making. In the years leading up to Expo, infrastructural breakthroughs -- ten subway lines, several bridges and a new ring road, high-speed trains between Shanghai and neighboring cities, massive real estate/retail developments for which eminent domain concerns were swept aside -- were unveiled with clock-like efficiency. To boot, a massive clean-up effort has left behind a sparkling urban landscape. Store signage has been upgraded, roads have been repaved and sidewalks are infinitely more walkable then even a year ago.

China's Everyman has been impressed with the government's ability to, yet again, mobilize resources for large-scale projects. Despite clumsy efforts at behavior modification -- illegal DVD shops went further underground, cigarettes (well, at least ashtrays) were banned from many restaurants, slogans promoting "civilized" behavior were everywhere -- the population fell in line. (I issued a plea to "forge a harmonious society" during Expo when my lane house neighbors placed trash outside my door. It worked.) Work units, government teams, senior centers and high schools made pilgrimages to the fair ground by the busload. Very few grumbled. Wide-eyed smiles and a lack of cynicism were hallmarks of a hundred thousand forced day trips. Opening and closing ceremonies, bereft of spontaneity or joy, nonetheless rivaled Beijing 2008 in terms of scale and pageantry. And the fairgrounds themselves, while sanitized to the point of Stepfordization, were colossal, epic in every sense. Waiting in interminable lines, the masses oohed.

Finally, Chinese citizens were impressed with the government's ability to cajole foreign leaders to acquiesce to its demands, a harbinger of the Middle Kingdom's 21st century superpower status. Every country -- from America to Russia and Croatia to Nigeria -- fell in line. No one dared not to participate. China's ability to coerce foreign leaders to bend to its will, even for a second-tier international event, reassured the hoi polloi.

In the end, Shanghai's World Expo was not an international event. It was orchestrated as a domestic power display, in the same vein as the country's 60th anniversary military parade and this fall's Asian Games. The government's goal was a Herculean projection of organizational mettle and global stature. Despite acute awareness of the game their government was playing, the Chinese -- even, grudgingly, the anti-Shanghai Beijingese -- acknowledged the job got done.

 
 
 
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10:09 AM on 11/03/2010
not sure which is worst. china spend billions on high speed train, expo, and its infrastructure. Or spend about $700 billion on defense, military base all over the place, billions every month in iraq and afahan instead spend inside its own country decay health, education etc system.
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LMPE
I connect the most dissimilar things
02:30 PM on 11/02/2010
Of course a totalitarian regime accomplishes something like this. What do you think would happen to anyone who doesn't participate exactly as s/he is told? Similarly, in Russia, any structure built during the Stalin era still stands strong (I think that people knew what Stalin would do to them if they loused it up).

As for the idea that this event was an excuse to make China look great, it clearly was, as is every international event held in any country. One of the most infamous examples was the 1936 Olympics, which the Nazis used to glorify themselves.
05:43 AM on 11/02/2010
"It is of a kind with many of the PRC's high-speed rail projects: impressive on the surface, but financially unsound and, in all likelihood, value-destroying rather than value-adding. In the past decade." Quote Alex ABC
______________________________________________________________
Reading some of the self righteous "USA USA USA!" comments and how dare a country like China even conceive of upgrading their infrastructure such as HST- High Speed Trains construction ,and new subway systems in 22 cities while the Governor of New Jersey puts the brakes on a new rail tunnel connecting his state with New York City.

Anybody has visited China recently will gladly will tell you about the new airports, pot hole free roads and brand new rail stations . You will see solar powered water heaters on the roofs' of many new and now older apartment buildings. The Chinese no longer use incandescent light bulbs favoring the new environmentally friendly light bulbs.

To say that High Speed Trains are a financially unsound idea is pure
undiluted rubbish!
Ask Europeans and Japanese if they think that HSTs are financially "unsound and value destroying?"
When visiting America many Europeans and Japanese including are amazed that America's passenger rail system still lives in the mid to late 20th century.
EngChina
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BobJacobson
"The Future: Live it, or live with it." - Firesign
11:08 AM on 11/03/2010
The Chinese maglev trains are actually Siemens trains. I'm not sure whether they're produced in China as a native product or imported from Germany.
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DAE
11:32 PM on 11/01/2010
For some reason my first comment was censored (as they are said to be in China). All I said was this that article was the most cynical diatribe of half truths and outright distortions that I've ever read.
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Rendy Bee Mulyono
Someone with constant stream of
10:51 PM on 11/01/2010
Everything that looks neutral, economically advancing, benign, helpful/generous about China are carefully crafted political maneuvers. It is the nature of communism (well, the government mostly) to always have a knife hidden, ready to pounce. They have no sliver of religious wisdom to guide them, only sheer politics and ideology, and that's what makes them dangerous.
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DAE
11:35 PM on 11/01/2010
Religious wisdom? Like that which guides us to kill and maim innocents abroad?
03:37 AM on 11/02/2010
Yeah, really!?! Religious wisdom. Please.
10:15 PM on 11/01/2010
sour grape - were you anywhere close
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AlexABC
09:26 PM on 11/01/2010
It certainly was a domestic display, though whether it demonstrated genuine "power" is debatable. Like the Beijing Olympics, the PRC regime spend billions to show off its polished glass jaw, even as most of its population lives on par with Nigeria. It is of a kind with many of the PRC's high-speed rail projects: impressive on the surface, but financially unsound and, in all likelihood, value-destroying rather than value-adding. In the past decade, China had gone on a spending spree involving many such vanity projects, even as the share of consumption in its economy has steadily declined and the rate of absolute poverty has increased.

To say that America, or anyone else, can "learn" something from this display is odd: is the lesson that governments should spend billions to show-off without practical benefit? That they should increase the income gap (America has apparently taken this to heart). That they should stoke antique notions of nationalist fervor? WiIl you point to the 2012 Olympics, in the event that they are successful, as a sign that the UK "can get things done" or is somehow a serious and nationalistic regime?

The PRC government has only "gotten things done" because it has written the rules that govern its own extent of power. Even its accomplishments are, in many cases, accidental and the result of China's demographic peaking over the past 30 years. They have had it easy, and it will only get tougher from here on out.
01:13 AM on 11/02/2010
First, you can bash China on many things, but the high speed rail is a fantastic project for China given its population. Even it's not financially sound it will serve to relief traffic congestion, which is becoming a major issue in China.

Now, to say that American and the Western world should not learn from China is pompous and silly at the best, especially for someone who has a Hong Kong flag as an avatar. China can learn from the West just as vise versa. Clearly AlexABC has never experienced the delays and overruns in mega projects in the US before. I have, as I went to college and then graduate school in Boston, I like everyone else waited and waited for the Big Dig project complete. It took over a decade and had $10 Billion+ cost overrun, not to mentioning bad work which resulted in ceiling from one of the tunnels falling off and killing a driver. I am not the only person who wondered just what the hell went wrong. If Chinese government can complete a project more than ten times in scope in one tenth of the time, why shouldn't American at least try to understand how this is done? As a taxpayer I certainly wish US politicians could learn how to do things more efficiently..

If there is any fervor going on here it would be the anti-China folks here, rarely have I seen people who are so interested in others failing.
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BobJacobson
"The Future: Live it, or live with it." - Firesign
06:47 PM on 11/01/2010
I will post a longer reply, but I would like to direct your attention, Tom -- you're someone I've always trusted for a sound opinion -- to my series of articles on the "USA" pavilion, a wholly private affair, here on Huffington Post. There's more to the story than meets the eye. An index of my articles is available here

http://huffingtonpost.com/bob-jacobson

There are six in all, beginning with "The Privatization of Public Diplomacy: The US Pavilion at the Shanghai Expo," and ending with "Can the United States Regain the Moral Authority to Host an Expo in 2020?" In between is a sordid tale of political intrigue, personal mendacity, and literally a $100 million in tax-exempt investments that's gone ... somewhere. Let me know what you think!

(My email is bluefire@well.com .)
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quindy
If repubs don't drive you crazy you are not normal
04:16 PM on 11/01/2010
I visited Expo and was really impressed. Chinese have shown what they are made of: determination, knowledge and discipline. While we, here in US, are still debating evolution vs. creationism or is the global warming real, Chinese and the rest of the world are showing us what really matters. Chinese will leave us in the dust in few short years.

Chinese from all over China visited Expo, and for many this was the only way to get insight into other parts of China as well as the rest of the world. What is wrong with that? Would you rather have them stay at home?

I remember the modern Chinese history, cultural revolution and all, and I can only say that I am very impressed with all the achievements of Chinese people.
10:17 PM on 11/01/2010
It is not 'the Chinese people' that showed the determination, knowledge and discipline, it's the Chinese government.
There is a huge difference between every day life in China and government decisions.
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quindy
If repubs don't drive you crazy you are not normal
12:12 AM on 11/02/2010
You have no idea how proud Chinese are of their country. You have to go and talk to people there to truly understand.
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Nathan Kilgore
11:02 AM on 11/01/2010
My daughter attended and reported wondrous news of the indeed green theme expressed nearly everywhere. Sure, there were mostly Chinese, but these weren't made up predominantly of suburbanites. A great many were the rural people and to express the world theme as anything near green to these attendees is a step in a very correct direction.
Some of the pavilions were better than others including Germany and Japan, who lead the fair with far reaching and beautiful vision. The nearly 2500 pictures I saw were much more spectacular than is reported here.
The USA Pavilion, it was reported by them lacked funding and needed corporate backing to even open the doors. The bad part about this was that it showed... everyone in China now believes that we are owned, lock stock and barrel by the shill.
Its time to make a choice as to our future. Setting examples like this on a world platform is shameful.
I believe we are capable of much more and missing these opportunities to express who we are and our vision is a clear mistake.
Far from yawning, it was a missed chance at a collective glimpse into what should be the signpost indicating what is ahead.
10:18 AM on 11/01/2010
I have gone to both the Expo in Aichi in 2005 and the one in Shanghai. Let's be honest here, the world expo is NOT for foreign expats or tourists, it's really functions as domestic stimulus. I waited to see the Japanese pavilion, one of the best pavilions, for "only" one hour and the average waiting line for that one is over 4 hours. If you are a foreign tourist would you seriously wait for 4 hours just to see a violin playing robot and a really cool camera? The top pavilion would be the Saudi one, an architectural marvel with the average waiting time of over 6 hours. I am not sure why would anyone bother, but the Chinese are happy with all of this waiting, most of them brought their own benches so they could sit down. The foreign tourists could still walk around the compound and enjoy the buildings themselves though. There are many nicely designed buildings.

As the article stated, the whole point of this whole expo was to show that the government can get things done, and it did. I cannot imagine any other government who can pull this sort of project through in this short period of time without large cost overruns. Looking at the development of much similar projects in the US such as the Big Dig, I think Americans can definitely learn something here.
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BobJacobson
"The Future: Live it, or live with it." - Firesign
06:52 PM on 11/01/2010
Expos could have another role, xtiangodloki (great handle, covers all the bases). They are the one occasion when all the nations of the world get together in purportedly peaceful circumstances. What if the next several Expos had as their purpose dealing with global crises and proposing resolutions? I thought that was what this one was going to be about and with my team, proposed a US Pavilion for that purpose. It wasn't accepted by the Bush Administration, naturally, though we swept the RFP. (You can read about it in my articles here, see note above.) Yeosu 2012 is about ocean health, however, and Milan about feeding an increasingly hungry world...perhaps they'll break the mold. The 2020 Expo should definitely be World Expo 3.0. I have some ideas about that, for later.... Thanks for good observations.
06:42 AM on 11/01/2010
I'm not surprised that the majority of the visitors to the Shanghai Expo were Chinese. There is a certain number of Chinese with money these days who could make the trip to see the exhibition. For many potential vistors from overseas the global financial crisis has forced many to cut back on expenditures and overseas trips have been cut back. For a different take on the Shanghai Expo see:
http://www.atimes.com/atimes/China/LK02Ad01.html