THE BLOG
10/29/2013 12:02 pm ET Updated Dec 29, 2013

Are You Right-Brained or Left-Brained? Do Americans and Germans Think Differently?

Why are we so curious to find out our brain hemisphere dominance? I have asked this very same question from my alumni friend Leonard Sommer, who has developed an awesome brain test with his brother.

"More than 160,000 Americans used our brain test. The results showed that 37 percent of Americans are left-brained, while only 29 percent are right-brained. In 34 percent of participants, the two hemispheres exert equal influence on decision-making. The study carried out in Germany showed that 43 percent of Germans are left-brained, while only 24 percent are right-brained. In 33 percent of participants, the two hemispheres exert equal influence on decision-making," Sommer said.

Your brain has areas for different skills. You might be in a situation when your brain tells you one thing and your heart something else, when, as a matter of fact, the dialogue is really happening between your brain parts.

As a branding specialist, I spent years working on personal branding projects, so to say, when clients' self-positioning were at stake. Knowing their brain hemisphere dominance has helped them incrementally to build their road maps and selecting key areas of potential success, making sure they were not only using their right talent but also have had a chance to leave memorable marks as personal brands.

There are many cases when your intrinsic motivation brings you closer to areas of expertise, but there are even greater cases when your predominant life pattern puts you in a situation, usually at work, which is far-fetched not only from your intrinsic mode but from your comfort zone, as well, simply due to the lack of capitalization of your dominating brain hemisphere.

Thus, doing a brain test will make you do well. The result might come as a total surprise or a validation, reassuring you. Some might be skeptical toward these tests; some researchers even demonstrated that they are only a myth. However, their existence cannot be questioned, and brain tests' popularity shows that we are all built in a way that we are keen to find out if we are on the right path or the left.

Just think about it!