There's no shortage of discussion around how corporate blogging and social media can help your company; most of it is high-level. Listen to the gurus and purveyors of conventional wisdom at your own risk. Now, you should explore B2B corporate blogging and social media marketing: the upside is substantial, but only if you enter it with the right mindset. Understand the full commitment you have to make to generate a sufficient return.
Since you've heard enough of the platitudes, let's take a close look at what can cause your corporate blog to fail, especially in the B2B space. Keep these nine points in mind as you launch and manage your environment:
Tom Johansmeyer is the Sr Content Director at enter:marketing. His opinions are strictly his own.