Five Ways Corporate Bloggers Can Use Twitter Blackbird Pie

11/16/2010 11:36 am ET | Updated May 25, 2011

With the relatively new plug-in available for WordPress, Twitter Media's Blackbird Pie feature is now available for both and users. The tool, which allows you to embed tweets in blog posts with a similar look and feel to how they appear on Twitter, has been around for several months, yet it didn't work well on WordPress blogs. Now it's out, and as with any social media tool, it doesn't take long for the marketers to think about how to use it.

Let's take a look at a few ways Twitter's Blackbird pie can be used in a social media marketing setting:

1. Cross-Promote Your Social Media Environments: The links in the embedded Tweets are clickable, so you can use Blackbird Pie with a corporate blog to drive traffic to a company or employee's Twitter feed. This is a great way to turn one-time visits from search engines or referrals (for example) into ongoing members of your social media community.

How Continuous #Marketing Widens Your Margins than a minute ago via HootSuite


2. Capture and Amplify Customer Sentiment: Use positive feedback on Twitter as a promotional tool on your corporate blog. For example, you could create a Top 5 Customer Reactions of the Week post with embedded tweets: this is effectively a dynamic testimonial environment you can use to bolster your brand.

Really cannot recommend @FSHotelHouston enough for its excellent customer service and pure quality! #customerservicewinless than a minute ago via ÜberTwitter


3. Be Brutally Honest about Your Brand: Post the bad news, too. Open an article on your corporate blog with a negative tweet from a customer or other stakeholder about your company. Then, turn it into a case study and highlight the resolution. You can convert an unhappy moment into a strong promotional opportunity.

@crifdogs #customerservicewin u guys just took a tricky situation over the phone & handled it masterfully.less than a minute ago via HootSuite


4. Support Your Business Partners and Complementary Companies: Embed tweets by important companies in your supply chain, joint venture partners and other companies with strategic relationships into your corporate blog. Support the companies that support yours. By using Blackbird Pie to embed their tweets into posts on your corporate blog, you can drive followers to them and add value to your existing relationships.

5. Reinforce Your Message: Has someone you follow on Twitter let fly 140 characters that help you make a point? Have you received an "@ reply" message that exemplifies a concept you're trying to convey? You can use this stuff! Embed these tweets in a post on your corporate blog to get the same effect as a blockquote but in a much more powerful manner.

Come back soon! RT @loriannelacey: It will be sad to not wake up to this #view tomorrow @Curtain_Bluff #Antigua than a minute ago via TweetDeck


Tom Johansmeyer is the Sr Content Director at enter:marketing. His opinions are strictly his own.