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Tony Schwartz

Tony Schwartz

Posted: October 28, 2010 08:34 AM

There are many stunning moments in the documentary Inside Job that brilliantly demystifies the story behind the global financial crisis that began in 2008. For me, the most powerful was something the CEO of a large bank said to his fellow guests at a party held by Treasury Secretary Henry Paulson at the height of the crisis.

"We can't control our greed," the CEO acknowledged, in a rare moment of candor and insight. "You should regulate us more."

Greed is defined as an excessive desire for wealth or goods. At its most rapacious, greed trumps rationality, judgment, perspective, and any concern with the collateral damage it may cause.

As Michael Lewis has written, "It's more than a little nuts for a man who has a billion dollars to devote his life to making another billion, but that's what some of our most exalted citizens do, over and over again."

Greed begins in the neurochemistry of the brain. What fuels our greed is a neurotransmitter called dopamine. The higher the dopamine levels in the brain, the more pleasure we experience. Cocaine, for example, directly increases dopamine levels.

By using magnetic resonance imaging studies, the Harvard researcher Hans Breiter and his colleagues have found that the craving for money activates the same regions of the brain as the craving for cocaine, or sex, or any other instant and intense pleasure.

Dopamine is most reliably activated by novel stimuli -- meaning an experience we haven't had before. We crave recreating that experience. But here's the problem: If we snort the same amount of cocaine the next time, or earn the same sum of money, dopamine levels tend not to increase.

It wasn't money these architects of our demise were after, but rather the satisfaction and security they anticipated money would provide -- as it had after their first windfalls. When the rush began to diminish over time, the solution they landed on was to up the ante -- dramatically.

If the previous amount didn't do it, then maybe twice as much would -- or three times, or ten. It's a viciously seductive cycle: chasing the increasingly elusive high, forever seeking to recreate that initial rush of pleasure and well-being. When it becomes compulsive, we call it addiction.

Money, and the power and admiration it buys, is the drug. Addicts typically use drugs to avoid pain -- most often the pain of feeling insecure and unworthy. Money, like cocaine, gets mistaken for the route to relief.

In the absence of intimate connections to others, or deeply held values, or work devoted to a cause beyond themselves, accumulating wealth becomes the only way these bankers have to try to infuse their lives with meaning, significance and satisfaction.

It's a pattern that helps explain why Angelo Mozilo, then CEO of Countrywide, would allow his employees to write tens of thousands of home mortgages he knew were likely to default, while selling off his shares in the company as fast as he could, before their inevitable crash.

Or why Steven Rattner, the politically connected founder of the Quadrangle Group, who hoped to someday become Treasury Secretary, would trash his career by making kickbacks to public officials so that he could add a few more million dollars to the several hundred million he already had.

Or why top executives at so many banks were willing to turn a blind eye as long as the toxic and doomed financial products they were selling delivered big short-term profits that translated into huge personal bonuses.

The bankers and their paid enablers -- notably regulators and academic economists and equally Democrats and Republicans -- were all feeding at the same till. Greed makes for strange bedfellows. But as with any addiction, more and more eventually led to less and less.

Throughout Inside Job, bankers justify their greedy, dishonest, and destructive behaviors the same way all addicts do: by hemming and hawing, rationalizing and minimizing, denying and dissembling.

A cocaine addict plainly does damage to himself and to those closest to him. What's so frightening about those with an addiction to money (and skill at accumulating it) is that the cost can be so great to so many.

Few of us are immune to money's powerful seduction, but most of never get the opportunity to accumulate huge amounts of it. Count us fortunate. It would be wonderful to believe that those most responsible for the current financial crisis learned sobering lessons from the worldwide havoc and suffering they helped to prompt.

Don't hold your breath -- especially so long as we continue to revere our citizens based on their net worth, even as they've knocked down ours.

"We can't control our greed," the bank CEO at Hank Paulson's party tells the assembled guests. "Protect me from my own most primitive impulses," he was essentially saying. "And protect yourselves, too."

 

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HUFFPOST SUPER USER
ran6110
Mac, iPhone & iPad developer.
12:51 PM on 10/31/2010
I've always thought the motto for the current situation should be something like "Let's fix the problem, after I get mine..."

Seems like that's what the Washington Politicians want to do...
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07:38 PM on 10/30/2010
The extended harm of concentrated wealth is not noticed until the next generation and the generation after that. The off-spring with some exceptions are never as competent as the originator of wealth. They use their unearned inherited-wealth to become a parasitic leisure class. They use their undeserved influence for their own preservation and rule. And the organization resembles a caste system of plutocracy. The other citizens live in the waste and ruin of a once great empire.
05:45 AM on 10/31/2010
Thank you very much for your comment. The parasitic leisure class is seldom mentioned in the discussion of income inequality. The shabby genteel, euro trash, trust funders, and etc. contribute almost nothing to society. For the most part, they don't even manage their own money.

I am all in favor of a hefty estate tax to level the playing field. These people get enough of an advantage just by virtue of their access to education and social connections.

That being said, I sure wouldn't turn down a nice little stipend. It would stem the flow of stress related hormones that flood my neurological pathways far to often.
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Jill Irish
O seclum insipiens et inficetum!
07:45 PM on 10/29/2010
Here's the problem with these folks...one of the wiser things Ayn Rand said is that the phrase "to make money" must be taken very literally. Money is a *symbol* for real values - things that feed, clothe, shelter, teach, and entertain us.

The problem with these "insiders" is that they did not "make" money. They did not invest in innovations and products which sold well and brought them pfofits. They made "hedge bets." They bought and sold *debt*, which is only a potential value, or, arguably, a negative value. Their wealth was and is an abstraction on top of an abstraction (unless they bought gold, they probably don't have their millions and billions in cash).

Unfortunately, these people as individuals remain abstractly wealthy - and their baseless wealth is real enough to get them whatever material goods and whatever services they may desire. Meanwhile, millions of us lose very real houses and jobs.

All Americans need to remember that big numbers in bank accounts and investments do not give a person merit; we should not automatically assume such people are "bold entrepreneurs" who deserve our admiration. We must ask whether or not they truly "made" their money.
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Paul Frederick
04:19 PM on 10/29/2010
I don't see what the big deal is if some people get their rocks off chasing a buck. I say let them pursue their happiness. If other people are foolish enough to enable them then oh well. I never begrudge anyone what they have. Now as for the people here posting about some sort of a wealth redistribution scheme I say to them get lost. And to everyone else Happy Halloween!
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spatulaRS
04:13 PM on 10/31/2010
When they cross the line from honest moneymaking to criminal scheming, the government has to step in. Or, rather, it doesn't have to step in, but if it doesn't the economy will fail over and over again. For the unemployed millions, the social contract in this country is not working very well.
10:39 AM on 10/29/2010
The extremely wealthy should realize that if their good fortune and wealth is spread around, we'd all benefit. But, ironically, these same people are usually conservative and very "religious", and don't believe in evolution, i.e. "Survival Of The Fittest". If extreme wealth is concentrated in a small group, it's just plain selfish and no one benefits. They can't find enough things to spend the money on, but they don't won't to give up any of the wealth either. Then, the rest of the people suffer.
03:22 PM on 10/29/2010
The type of person you describe is very self centered and indifferent.Often they don't even spent their money on much they just accumulate it. No trickle down. No redistribution. Few gifts. They feel that they worked for it and are entitled to it. The last thing they want is for their money to go to the underserving which often even includes their own children. If there is such a thing as a sin the sin of indifference deserves to be placed at the top of the list. Which religion expounds on this?
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Inkosi
The gods themselves rage against stupidity
09:57 AM on 10/29/2010
For al their silent mea culpas - I don't see any remorse or change in behavior - or even an attempt to change. They have used every means to avoid/gut any regulations, find loop holes, lobby, continue to pay themselves outrageous bonuses and squeeze the the marrow out of the bones of middle/lower classes after that group bailed them out and allowed them to keep their goodies. They don't want Gov't till they come begging Gov't to pay their gambling debts. We got raped and now are being blamed for our own rape while Corporat CEO's proclaim they were doing God's work, the people made them do it.
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Omnix
Buddhist with an attitude...
09:29 AM on 10/29/2010
I prefer to call this condition avarice, which comes from the Latin word meaning "to covet". Because the commandment "Thou shalt not covet", really should have been interpreted as "Thou shalt not be avaricious". The Bible condemns avarice/rapacity/greed repeatedly, and clearly. Man can not serve two masters, God and Mammon. Mammon was the god of wealth and excess; and the word mammon was used to refer to money, just as we use the term "bucks" and the Brits use "quid". Also, Jesus, spoke out against 'mamanos' (avarice) on "The Sermon on the Mount"; and, in his only act of physical outrage, threw the money-changers out of the temple.

Overall, I'll believe that avarice is a sickness, not for the person doing it, but for the society that suffers to bear it. In terms of our economy, debt is cancerous, and avarice, egoism/objectivism, waste, apathy, and illiteracy (poor education) are the primary carcinogens.
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Omnix
Buddhist with an attitude...
09:09 AM on 10/29/2010
I prefer to call this condition avarice, which comes from the Latin word meaning "to covet". Because the commandment "Thou shalt not covet", really should have been interpreted as "Thou shalt not be avaricious". The Bible condemns avarice/rapacity/greed repeatedly, and clearly. Man can not serve two masters, God and Mammon. Mammon was the god of wealth and excess; and the word mammon was used to refer to money, just as we use the term "bucks" and the Brits use "quid". Also, Jesus, in his only act of physical outrage, threw the money-changers out of the temple.

Overall, I'll agree that avarice is a sickness, not for the person doing it, but for the society that suffers to bear it. In terms of our economy, debt is cancerous, and avarice, egoism/objectivism, waste, apathy, and illiteracy (poor education) are the primary carcinogens.
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Omnix
Buddhist with an attitude...
08:49 AM on 10/29/2010
Hmm, financial crapulence... I think I've heard it all now.
06:30 AM on 10/29/2010
Great. Now fraud, larceny, embezelment have an exuse. Not that anyone perpetrating these acts need fear an investigation, let alone a prosecution. Save maybe those who defraud the defrauders, Madoff, etc. yet, let a poor addict to one of those substances be found just in possession of their chosen vice, and they may face a remaining life in prison.
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Jean Clelland-Morin
religion / the Golden Rule
05:18 AM on 10/29/2010
I'm wondering: is there any connection beween Testosterone level and greed? // Jean Clelland-Morin
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dennishastings
Musician
12:02 AM on 10/29/2010
One of James Cagney's last movies was a stinker called 'Never Steal Anything Small'. Maybe all of these bankers and financiers know this song, maybe they get together and sing it....

Steal a hundred dollars and they’ll put you in stir,
Steal a hundred million, they’ll address you as sir,
Scientists will tell you it’s a matter of bulk and size,
Steal Manhattan Island and it’s yours for a prize...

Steal a silver teapot and you’ll land in Sing Sing,
Steal the Roman empire and they make you a king,
So don’t rob a bank, take the whole city hall,
And never steal anything small...

Steal a farmers chickens, you get shot in the rear,
Steal a string of oil wells, you’re a big financier,
Every would-be burglar should engrave it upon his brains,
If the theft is large enough it’s capitol gains!

Bribe a few policeman, you’ll be covered with grief,
Bribe the whole department and they’ll make you the chief!
You’ll always be judged by the size of your haul,
So never steal anything small!
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Jean Clelland-Morin
religion / the Golden Rule
05:20 AM on 10/29/2010
Well at least we locked up one real criminal: Madoff. But as prisons become privatized BigBiz, they need to round up as many of the vulnerable as possible. // Jean Clelland-Morin
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11:59 AM on 10/29/2010
Only reason Madoff got slammed was because he scammed RICH people.
09:29 PM on 10/28/2010
Toward a definition of greed--

1. It means the same as 'agreed"-- i.e. there is a debt you "agreed" to pay, and the clock is running, and your agressiveness to get money is based on the desire to solve your debt problem.

2. If you have more money than someone else, the moral stigma of inequality can rev up the other's desire to rectify things, so the greater the disparity between how much money you have and how much (s)he has, the more you need to spend on PROTECTING the money you do have. The relation might be geometrical: if you have double someone else's money, you spend quadruple as much on protection.

Example: the USA has 4.5% of world population; uses over 20% of all resources; has to protect the stability of this situation by spending 50% of all armaments expenditures.
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Omnix
Buddhist with an attitude...
08:58 AM on 10/29/2010
I prefer to call it avarice, which comes from the Latin word mean "to covet". Because the commandment "Thou shalt not covet", really should have been interpreted as "Thou shalt not be avaricious". The Bible condemns avarice/rapacity/greed repeatedly, and clearly. Man can not serve two masters, God and Mammon. Mammon was the god of wealth and excess; and the word mammon was used to refer to money, just as we use the term "bucks" and the Brits use "quid". Jesus, in his only act of physical outrage, threw the money-changers out of the temple.

Overall, I'll agree that avarice is a sickness, not for the person doing it, but for the society that suffers to bear it. More correctly, debt is the cancer, and avarice is the carcinogen.
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TomDegan
Author of "The Rant": http://www.tomdegan.blogspot
08:51 PM on 10/28/2010
DISCLAIMER: I don't smoke pot. Nor do I advocate its usage. I haven't touched the stuff since my nineteenth birthday - August 16, 1977 - which, coincidentally, was the day that Elvis Presley died. I always tell people that Elvis and I quit drugs at the very same time, the only difference being that I did so voluntarily.

Having said that, let me say this:

Nearly three-quarters-of-a-century after it was made illegal; half-a-century after it was proven to be practically harmless - why is it still a crime to possess and smoke marijuana?

Here is a list of ten famous people - heavy smokers all - who died as a result of nicotine abuse:

Humphrey Bogart
Edward R. Murrow
Nat King Cole
George Harrison
John Huston
Noel Coward
Betty Grable
Walt Disney
Gary Cooper
Peter Jennings

Here is another list. Ten famous people who died from alcoholism:

Tennessee Williams
Jack Kerouac
Truman Capote
Lorenz Hart
Veronica Lake
Bix Beiderbecke
Montgomery Clift
Dylan Thomas
John Barrymore
Errol Flynn

Now I'm going to ask you to name for me one celebrity who has died from too much grass.

Go on, I'm waiting.....

You couldn't do it, could you? No, neither could I. Not only have I never heard of anyone dying in that matter, I am not aware of it happening in all recorded human history! Why, in 2010, are we still having this stupid conversation?

http://www.tomdegan.blogspot.com

Tom Degan
Goshen, NY
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HUFFPOST SUPER USER
bamaliberal
11:51 PM on 10/28/2010
Actually people have died from too much grass, two good friends of mine were high as kites and missed a curve in the road throwing their 2 year old child from the car and killing him instantly. I do know that many people have had serious accidents from being too high and caused their own demise and / or that of that of others. Some folks have psychotic episodes from cannabis abuse as well which can cause serious harm to self or others. May not die directly from cannabis abuse but surely can cause serious problems due to long term abuse. This drug has long term effect on short term memory, causes damage to hormonal system, can contribute to impotence, and depletes dopamine. Compared to other drugs, maybe not as harmful, but surely has long term effects. Greed on the other hand has wreaked havoc on our society and caused sociopathic behavior that will eventually lead to the demise of the middle class if something does not change. We are acculturated to consume anything and everything to make us feel good. Maybe it is time to work from the inside out rather than the outside in.
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dennishastings
Musician
12:11 AM on 10/29/2010
Excellent post. A mite off topic, but this is a great example of the crazy resistance that society has against a drug which causes mild hallucinations (which is why they fear it), while all the while accepting the usage of other drugs which cause death, as well as the deaths of others who are not even partaking of your vice, either by being near you or having them run into you with their car.
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12:02 PM on 10/29/2010
Now how about 10 famous people who died from auto emissions. (good luck making cars illegal)
08:10 PM on 10/28/2010
So true, greedy people seem to settle for a superfical happiness that is EXACTLY like a drug rush lasting only for the moments of gain & bragging.

The others seems to revel in the "happiness" POWER tof he money they have WIELDS in the dellusions of their egos & public admiration for all thier toys and trinkets.

The poor peoples whom invite you into their homes to share what little they have do so with an enormouse amount of genuine happiness glowing on their faces.

some people are just too smart & too wise for greed, prefering humbler & more meaningfull lives
surrounded by community & famly values.

LET the castles fall, & the meek toil the soil