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Tony Schwartz

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6 Invisible Secrets to Fostering Your Creativity

Posted: 08/11/10 12:04 PM ET

When IBM recently polled 1,500 CEOs across 60 countries, they rated creativity as the most important leadership competency.

Eighty percent of the CEOs said the business environment is growing so complex that it literally demands new ways of thinking. Less than 50 percent said they believed their organizations were equipped to deal effectively with this rising complexity. Fortunately, even if our work environments are not as accommodating as they could be, we as individuals have the power to train our own creativity, the same way we would any muscle.

Here are the six fundamental moves you can make to fuel your own creativity:

1. Meet Your Needs. Recognize that questioning orthodoxy and convention -- the key to creativity -- begins with questioning the way you're working. The more we are preoccupied by unmet needs, the less energy and engagement we bring to our work. Take The Energy Audit to find out how you're doing. You can't change what you don't notice.

2. Train Creativity Systematically. It isn't magical and it can be developed. There are five well-defined, widely accepted stages of creative thinking: first insight, saturation, incubation, illumination and verification. They don't always unfold predictably, but they do provide a roadmap for enlisting the whole brain, moving back and forth between analytic, deductive, left-hemisphere thinking, and more pattern-seeking, big-picture, right-hemisphere thinking. The best description of the stages I've come across is in Betty Edward's book Drawing on the Artist Within. The best understanding of the role of the right hemisphere, and how to cultivate it, is in Edwards' first book, Drawing on the Right Side of the Brain.

3. Nurture Your Passion. It is often difficult to feel creative when we are in roles that don't excite our imagination. Think of the aspects of your job that you find most challenging, enjoyable and meaningful. What specific steps could you take to spend more time engaged in these activities?

4. Make Your Work Matter. Human beings are meaning-making animals. Money pays the bills but it's a thin source of meaning. We feel better about ourselves when we're making a positive contribution to something beyond ourselves. It's a source of fuel not just for higher performance, but also for thinking more creatively about how to overcome obstacles and generate new solutions. How can you focus more of your energy at work on contributing to others?

5. Make the Time. Creative thinking requires relatively open-ended, uninterrupted time, free of pressure for immediate answers and instant solutions. Ironically, the best way to nurture creativity is to schedule sacrosanct time for it. The first step is to set aside least an hour a week for reflection, uninterrupted by the ping of your email or the ring of your phone. Often our most creative breakthroughs occur when we step away from a problem we're trying to solve and let our unconscious work on it. Try taking a walk, or listening to music, or quieting the mind by meditating.

6. Value Renewal. Human beings are not meant to operate continuously the way computers do. We're designed to expend energy for relatively short periods of time -- no more than 90 minutes -- and then recover. Movement -- especially exercise that raises the heart rate -- is another powerful way to induce the sort of shift in consciousness in which creative breakthroughs spontaneously arise.

 

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When IBM recently polled 1,500 CEOs across 60 countries, they rated creativity as the most important leadership competency. Eighty percent of the CEOs said the business environment is growing so com...
When IBM recently polled 1,500 CEOs across 60 countries, they rated creativity as the most important leadership competency. Eighty percent of the CEOs said the business environment is growing so com...
 
 
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01:36 PM on 08/13/2010
Creative thinking requires stepping into uncharted territories where ingenuity evolves shaping unresolved or difficult issues into pleasant or managable realities that is accepted by all. As stated in the 5th secret, valuable time is required to deeply think on the best way to resolve the issue/s involved, because many variables may be tabled and like a prism, there may be different solutions to one particular situation. It only requires the best option for things to work well and this requires a little time of brainstorming perhaps in solitude for this to be presented.
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shutterbabe
“We can't stop here, this is bat country!”
12:42 PM on 08/13/2010
There is a blueprint to creativity, a reflection of our perceptions that begins with intention. I am a photographer/writer, depending on which Muse shows up on any given day. If I am not engaged at the studio, I am inventing personal projects to fill the time between the spaces.I found some of the suggestions in this article to be a bit linear for me but I can appreciate their value. It is often difficult to jumpstart the creative process. I call upon my spirituality and need for serenity to move energy into a positive manifestation. I keep my environment as gentle as possible, play sacred music, such as Krishna Das or something orchestral. I screen my phone calls to ensure tranquility yet maintain responsibility. I often randomly peruse my library or go through my own photo archives for inspiration. A warm cup of spicy tea, incense burning and meditation helps me immeasurably. If I come up empty, I move on to other tasks. I do believe there is magic in the creative process. Words have delicate arms but a strong embrace. There are echoes amongst those shadows, even if they need some coaxing now and then.
10:19 AM on 08/12/2010
A fantastic post! Meaning-making matters so deeply for our professions. When we are dissatisfied with our work, we can reframe the meaning of what we do to create happiness and purpose. Writing a personal mission statement about what we want to devote ourselves to in our workplaces helps towards this goal. Also, I'm learning that employers ask questions about problem solving, conflict resolution, and response to failure more often than typical questions about success, goals, and assets. Creative responses to negativity can make all the difference in a job interview indeed. http://www.livewithflair.blogspot.com/
09:55 AM on 08/12/2010
Thank you Tony, for another insightful shot of thought.. The creative process is riddled with mystery
for many but some seems like lately more are willing to " check it out--maybe this will work..can't lose"
Having lived and worked inside he creative process all my life, it has never ceased to amaze me how
difficult it is for some to take a walk thru the portals of the new idea...now what we need is a good formula to reduce the fear of losing control monster that seems to lurk on the middle of a conference room table..."love the magic..have a nice day"~e
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Toonguy
Draws funny pictures
08:03 AM on 08/12/2010
Unfortunately, I do not believe that creativity is valued in the US. Many companies still seem to value quantity over quality. I recall working as a designer at a game company where you would think that creativity and getting your work done right and on time would be valued. One incident that sticks out in my mind was when many of us were required to come in over the weekend, not to work, but just to create the perception that we were working hard for a visiting client. As all of my work had been completed previously and I had nothing to do, I spent several hours sitting alone in my office watching videos. I never saw the client.
12:20 PM on 08/11/2010
Great article! As an aspiring writer it's still sometimes hard for me to sit down and actually write. I know that writing is a passion of mine but I just need to keep pushing myself to write everyday. I recently read "The War of Art" by Steven Pressfield and it inspired me to continue writing. I'll give those other books you suggested a look.
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Draws funny pictures
08:00 AM on 08/12/2010
As an artist, I found that going to a weekly life drawing session was one of the greatest creative "recharges" ever. Because during that time I was not drawing for some ulterior motive but just for the sake of drawing itself. I think the semi-structured environment helped, but if you can make an appointment every week to get away and just write some letters to friends or something, you may get the same benefit.