fast fashion
Now the company is trying to hit rewind.
Shop with purpose.
“You are literally treated like a machine.”
WHAT'S HAPPENING
Fast fashion companies sell you cheap clothes that come at a huge human, social and environmental cost.
The movement is asking people to be more conscious about how their clothes are made.
Here's what they learned along the way.
Most denim is now produced overseas where labor is cheap and environmental regulations are loose. The manufacture of jeans uses massive amounts of water and chemicals.
Is it ethical to shop at H&M? The answer is complicated.
