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Tory Burch

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Into Blue

Posted: 08/03/2010 11:53 am

As long as I can remember, I've lived in jeans--I probably wore them every day when I was growing up. We just launched our own denim collection with different silhouettes, washes and prints...something for every woman. For most people, jeans are a wardrobe must-have and an all-American classic.

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From Tory Burch's new denim collection, Tomboy jeans and Brigitte blouse
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Interestingly, denim and jeans didn't get their start in the U.S, not even their etymology. Various theories abound. One is that the fabric originated in Nimes, France, prompting the term de Nimes. Another refers to the bleu de Genes, or the blue of Genoa, where a similar sturdy fabric was in use since the 16th Century.

Whatever its genesis, it was Americans Levi Strauss and Jacob Davis who are responsible for the durable trousers that would ultimately define the modern version. In California in 1873, they got the U.S. patent for blue jeans they were selling to gold rush miners. While those first jeans were sold for around $1.25, one of the oldest known and authenticated pairs of Levi's from the 1880s was sold in a special eBay auction for $46,532 in 2001.

By the early 1900s, jeans were evolving from humble, practical work wear to cultural icon of the Every Man. Or Every Woman, in the case of World War II's Rosie the Riveter with her denim shirt and dungarees. Movies like Rebel Without a Cause and The Wild One helped jeans become a symbol of teenaged rebellion and ultimately a symbol of youth all around the world.

Yet even as Brando-loving teens and Bobby Soxers made jeans their own, so did everyone else. Royalty--English and Hollywood alike--embraced denim. In 1954, Princess Alexandra of Kent donned a pair of rolled-up dark blues to play tennis with the family, while Kate Hepburn commissioned Savile Row tailor Huntsman to craft denim trousers for her in 1971.

I especially love the way people wore denim in the 60s and 70s--the different colors, silhouettes and treatments took it to a new level of fashion. They were a mix of comfortable practicality and high style. Even the great Yves Saint Laurent once mused, "I wish I had invented blue jeans. They have expression, modesty, sex appeal, simplicity--all I hope for in my clothes." I second that emotion. Jeans are an incredible invention and a fashion perennial.

 

Follow Tory Burch on Twitter: www.twitter.com/@toryburch

 
 
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HUFFPOST SUPER USER
Greta Baith
10:58 PM on 08/03/2010
So interesting. Jeans will never go out of style.
HUFFPOST COMMUNITY MODERATOR
theredqueen
True friends stab you in the front. Oscar Wilde
05:08 PM on 08/03/2010
I recently bought a pair of "salon" shoes by Tory Burch. It was carefully hidden on the shoe box that the shoes were made in China. I returned them to the store, not that I don't buy clothing made in China but I don't expect to pay "salon" prices for them. I have no idea where her jeans are made but I don't expect they are American or even European made.
HUFFPOST COMMUNITY MODERATOR
theredqueen
True friends stab you in the front. Oscar Wilde
03:02 AM on 08/04/2010
I think a lot of times when items are said to be imported they are made in China etc. I need to edit my comment to say that the shoes in question said imported but did not specify from where.
HUFFPOST COMMUNITY MODERATOR
theredqueen
True friends stab you in the front. Oscar Wilde
03:14 AM on 08/04/2010
The shoes stated they were imported not specifically stating from China. It was not on the box anywhere.
03:42 PM on 08/03/2010
I popped into one of the stores this weekend and tried on a pair of the skinny jeans-totally fell in
love and have been wearing them since,can't wait to go back soon. Also-love the pictures!
photo
HUFFPOST SUPER USER
Norma Jeane
ANYONE BUT OBAMA
01:25 PM on 08/03/2010
I really looked good in a pair of Levis . James Dean never even washed his .
01:23 PM on 08/03/2010
Give me a break! Tory Burch jeans are so ridiculously overpriced; they're one more thing that will be out of fashion in a year, only to have to be replaced with another pair of overpriced jeans. Denim, to me, correlates with the working class. Rosie the Riveter, who is definitely in the "Dungaree class”, would have never had enough money to buy these!