At Longman & Eagle, a tiny inn set in Chicago's artsy Logan Square neighborhood, it's pretty clear you're in hipsterdom the moment you check in. You pick up your key from the bearded barkeep at the downstairs gastropub, then head to a room with a custom wall mural, a (modern) Apple TV, and a (retro-cool) cassette player.
You generally know a hipster hotel when you see it -- like Longman & Eagle, it's most likely located in an up-and-coming neighborhood and filled with amenities that appeal to a creative-minded and tech-savvy clientele. Retro, of course, reigns. And staffers, who might include a resident DJ or tattoo artist, come clad in the latest downtown-hip fashion.
The modern hipster hospitality phenomenon traces back to the Ace Hotel, a pioneering brand owned by Alexander Calderwood that opened its first property in Seattle in the late '90s (its fifth outlet will open in L.A. in fall 2013). Its name references the playing card, either the highest or lowest in the deck, and every Ace establishment offers a hierarchy of accommodations: from budget, hostel-style rooms -- where there's a shared bathroom down the hall -- to indulgent, rock star-style pads, with turntables and customized Gibson guitars.
It appears that Calderwood, along with fellow trailblazer André Balazs--who opened the first Standard in Hollywood in 1998--tapped into something of a cultural zeitgeist. Today, more and more hoteliers are jumping on the budget boutique bandwagon, opening properties that range from the industrial and retro-mod to the avant-garde and cutting-edge, and even to the downright quirky.
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