Ben Horowitz, the co-founder and general partner of the venture capital fund, Andreessen Horowitz, recently wrote a brilliant blog post titled "Programming Your Culture," where he noted: "Ask 10 founders about company culture and what it means and you'll get 10 different answers." The article made us think about the definition of a social business leader - another definition that has yet to be standardized in the business world. How would you define a social business leader? The standard answer may be that a social leader is collaborative, open minded, humble, curious, interested in developing future leaders and a list of attributes that point to inclusiveness and team oriented philosophy. That said, we know plenty of business leaders that are collaborative but they are not 'social' with respect to the modern definition that includes active participation in social networks - internal or external to their business.
Instead of defining what a social business executive is, we decided to list 10 hints that you're not a social business executive:
You are not a social business leader if...
We also decided to crowdsource our list by asking our Twitter network for their input: We asked: "you're not a social business leader if _______?" and here are the top 10 tweeted answers we received:
Both lists are examples of behaviors that you can change to start the transformation into a more socially engaged and successful leader. Customer connections must be nurtured to develop mutual trust and lasting relationships. Social business leaders leverage technology to scale caring and amplify communication channels, guided by the ethos of value exchange versus value extraction. These leaders don't do social; they are S.O.C.I.A.L. - sincere, open, collaborative, interested, authentic and likeable.
This post was co-authored by Vala Afshar and Brad Martin, authors of "The Pursuit of Social Business Excellence," and the wonderful network of social thought leaders on Twitter.
This post is part of a series co-produced by The Huffington Post and Blogworld, in conjunction with the latter's BusinessNext Social 2013. That event will feature some of the world's leading social-business luminaries and influencers, each of whom will be speaking at the event to provide an up-close look at how the world's most successful businesses harness the power of social.
Follow Vala Afshar on Twitter: www.twitter.com/ValaAfshar