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Words That Shaped Last Week: 'Newsweek,' 'Binders Full of Women,' and 'Doping'

Posted: 10/23/2012 6:00 pm

By Juli Weiner, Vanity Fair

2012-09-24-WordsThatShapedtheWeekiPhone547PercentandRobsten.jpeg

For your edification, a look back at the phrases, nouns, and neologisms that have, for better or for worse, shaped the week's national discourse.

Binders full of women [bind-urz ful ov wim-in], noun: Mitt Romney's unforgettable, meme-ready solution to gender inequity in the workforce.

Romnesia [rom-nee-zhuh], noun: See "fetch."

Doping [doh-ping], noun: One illegal and immoral activity that will, at least in the case of cyclist Lance Armstrong, result in the termination of a Nike endorsement contract, and, probably, a lot of unfunny yellow bracelet jokes.

Newsweek [nooz-week], noun: The Tina Brown-edited current-events weekly whose recent cover strategy of randomized, mass provocation did not, in the end, stave off a move to online-only.

Fucking [fuhk-ng], noun: The most memorable thing Tom Hanks said on his Good Morning America interview.

Punch [punch], verb: To strike with one's hand with intention to cause pain; what Tagg Romney would like to do to President Obama; what Tagg Romney has previously, allegedly pretty wimpily, done to Josh Romney.

Timbielake [tim-beel-layk], noun: The collective term we are pretty sure we just made up for Jessica Biel and Justin Timberlake, two genetically gifted, fabulously wealthy, and now-married entertainers who managed to find each other in this crazy world.

Oscar [os-kur], noun: An award that does not appeal much to The Master actor and erstwhile documentarian Joaquin Phoenix.

Hawaii [huh-y-ee], noun: The mysterious location of some Mad Men Season Six shooting! Aloha, Megan! But aloha-goodbye or aloha-hello?

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