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Viviana A. Zelizer

Viviana A. Zelizer

Posted January 31, 2009 | 03:11 PM (EST)

A Humbler Bonus


The bonus is being targeted as a villainous currency, a material expression of uncontainable executive greed. How can Wall Street keep dispensing such rewards at the same time it's begging our government for financial support? How could Citigroup pay out $4 billion in bonuses when it lost some $19 billion in 2008? And how can it be, as the New York Times reports, that Citigroup bankers are being so grumpy about their reduced bonuses? This year's bonus, according to one disappointed investment banking associate felt much like a "doorman's tip." Is it simply greed gone mad? Larry Meyers, who works for an Italian securities firm, offered a New York Times (January 30) reporter a different interpretation. "On Main Street, 'bonus' sounds like a gift," Meyers explained "But it's part of the compensation structure of Wall Street. Say I'm a banker and I created $30 million. I should get a part of that."

The bonus is indeed an odd form of payment, not quite a gift, but neither a wage or salary. Yet bonus recipients in all sorts of firms feel entitled to their bonuses. Bonuses, what's more, include different forms of payments with different histories, culture, and legal standing. Consider, for instance, variations among advance inducements to make some major commitments (e.g. enlistment in the army), after-the-fact lump-sum rewards (e.g. veteran's bonuses, retirement bonuses), discretionary rewards by employers (e.g. Christmas bonuses), payments tied to extraordinary individual achievements (e.g. overfulfilling sales quotas, landing a big account, inventions that become company property); payments tied to collective performance (e.g. shares of company profits, group productivity rewards), and more.

In most cases payers usually begin by retaining plenty of discretion, which allows them to define the bonus as gift, but recipients put on pressure towards routinizing bonuses as entitlements, or failing that, as regular compensation.

Consider the case of the Christmas bonus. At the turn of the 20th century, US employers began substituting the traditional 19th century Christmas offerings to employees -- turkeys, watches, candy, or gold coins -- with a cash bonus. As early as 1902, J. P. Morgan & Co. had apparently broken the record by giving each of their employees a full-year's salary as a Christmas present. Gifts of cash were increasingly standardized, calculated as a percentage of the wage. By 1911, 10 percent was considered "liberal." Some banks went as far as substituting the Christmas present for a first of the year merit increase in salary.

Most employers, however, continued to want to treat the bonus as a discretionary gift; after all, this custom of "remembering the workers" served them well to oversee and regulate workers' productivity as well as assuring their loyalty. Indeed, it is reported that Woolworth's first Christmas cash bonus to employees in 1899 ($5 for each year of service, with a limit of $25) was meant to match competitors' higher wages and avoid a salesgirls' strike. It was probably also a cheaper way to pay overtime. Around 1910, a 25-year-old saleswoman working in a New York department store told a National Consumers' League investigator that in the week before Christmas "she worked standing over fourteen hours every day... so painful to the feet becomes the act of standing for these long periods that some of the girls forgo eating at noon in order to give themselves ..a foot-bath." For this overtime the store gave her $20 "presented to her, not as payment, but as a Christmas gift."

Significantly, while some companies offered a bonus to every employee, others made the Christmas present contingent on length of service or a worker's efficiency record. Or on a worker's proper disposition of the bonus; in Christmas 1914, a large Minneapolis flour-milling company reportedly gave each of their employees a $25 check to be deposited at a savings bank, the gift-check being valueless otherwise.

But the similarity to other forms of compensation invited recipients to treat the bonus as an entitlement, pressing for a definition of the additional income as a right. The personalization of a business gift from employer to employee was hard to sustain when the bestowal was standardized and expected. By the 1950's, the Christmas bonus officially lost its status as a gift: when a firm announced a reduction in its annual Christmas bonus as a way to make up for the expense of introducing a costly new retirement plan, the union tried to negotiate the employees' holiday bonus. After the company refused any bargaining, the union appealed to the National Labor Relations Board. The Board ruled that the Christmas bonus could no longer be considered an employer's discretionary gift but an expected and negotiable component of a workers' wage. While a dissenting board member protested that a "genuine Christmas gift has no place at the bargaining table" (Niles-Bement-Pond Company and Amalgamated Local No. 405, International Union, United Automobile, Aircract & Agricultural Implement Workers of America, C.I.O., 1952), it was generally agreed that the bonus was no longer a present but a separate category of payment from the regular paycheck. The benefactor-beneficiary component of the employer-employee relationship, it follows, was vanishing.

The Christmas bonus illustrates the complexities of instituting discretionary payments. At issue was not only the amount and character of the payment but also the appropriate social relations between employer and employee. Not only bonuses, but also commissions, prizes, expense accounts, frequent flier miles, health benefits, even the key to executive washrooms and of course the newly infamous corporate jet, become contested but crucial, contingent, discretionary payments defining relations among people within contemporary firms. These payments announce, and to some extent determine, which pairs of workers are equal or unequal, close or distant, solidary or competitive.

The seemingly quaint 20th century Christmas bonus offers some insights into the current irrational pining by Wall Street bankers and others. For too long, bonuses have been offered as extravagant entitlements, fattening not only bank accounts, but establishing and publicizing hierarchies of power and status. As our national and global economic futures are being redesigned, such entitlements will quickly seem as quaint as the 19th century Christmas turkeys.

The bonus is being targeted as a villainous currency, a material expression of uncontainable executive greed. How can Wall Street keep dispensing such rewards at the same time it's begging our governm...
The bonus is being targeted as a villainous currency, a material expression of uncontainable executive greed. How can Wall Street keep dispensing such rewards at the same time it's begging our governm...
 
 
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12:41 PM on 02/02/2009
When bonus programs are etablished to reward high-risk behavior that puts the company at odds with stockholder interests, then there's something fundamentally wrong.

And that's precisely what's been going on.
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MajorKong
If the pilot's good, see, I mean if he's reeeally
12:11 PM on 02/02/2009
"It's good to be the King" - Mel Brooks
10:44 AM on 02/02/2009
Even in a good year Wall Streets bonuses are excessive. How is it that they have that much money to give out as bonuses in the first place? Well, by gleaning excessive transaction fees from you and I and also from the businesses that do business with them. For what these people actually do ( even in a good year) and contribute to society, its criminal that they are compensated as lavishly as they are.
10:13 AM on 02/02/2009
It cannot be a bonus if it is written into your contract. At that point it is a contractual obligation that has variable compensation based on defined factors. What the financiers are getting has nothing to do with being rewarded for good work unless good work is defined as tanking your company and the world economy through chancy business operations designed to avoid oversight by governmental agencies. They did bad, they did their own jobs in a poorly thought out manner that had big short term benefits but tragic longterm consequences.

My question isn't why are they deserving undeserved "bonuses"? My question is why are they still in their positions at all? There is no defense for companing that are keeping and defending unrepentant risk takers who gambled away the nation's economy.
09:54 AM on 02/02/2009
God help us if politicians are "designing our economic future". We are truly doomed.
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HUFFPOST SUPER USER
ProfessorDuh
08:38 AM on 02/02/2009
CEO bonuses are no more just than the tribute paid to kings by their serfs in the Middle Ages.
06:54 AM on 02/02/2009
Modest bonuses for middle class workers, like a weeks' pay, to recognize loyality or good job performance is fine. They can also be tied to performance/profits of the company as well, with less or none paid in bad years like 2008. The problem comes in when they become excessive (months of pay), not tied to personal performance, or encourge bad decisions like mortgage approvals on persons who shouldn't got one in any way.
We should reviese tax laws to discourage excessive bonuses and those that encourage short term vs. long term profits.
12:31 AM on 02/02/2009
You said that Wall Street got bonuses "because they created money." They didn't. They just shuffled papers around to make it look that way. If they had "created" all this money that they are being given bonuses for then the companies wouldn't be in financial trouble.
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jeffrey678
You don't happen to make it. You make it happen.
10:44 PM on 02/01/2009
Every single employee at these companies need a TAX AUDIT. They could probably replace the stimulus money with back taxes and fines.
02:17 PM on 02/01/2009
Not all people are members of the Ivory Tower set.

Incentives are useful to promote more and better work. Percentages are built in to the amounts that employees receive; partnerships are designed to share in the year end performance; and greater effort and performance is compensated accordingly.

While I do not defend the irresponsible way that banks are using taxpayer dollars to pay executive bonuses, the era of the incentive will not diminish nor go away.
10:23 PM on 01/31/2009
I can't believe none of the big news casts has reported anything about JP Morgan Chase spending money on hosting a reception at the the World Economic Forum in Davos, Switzerland.

"At a panel on leadership yesterday morning before HOSTING A RECEPTION WITH CHAMPAGNE AND CANAPS AT THE HOTEL EUROPE PIANO BAR, JPMorgan Chase & Co. Chief Executive Officer Jamie Dimon expressed frustration at those who seek to pin all the blame on bankers."

http://www.bloomberg.com/apps/news?pid=20601170&refer=home&sid=abAA1ieh6wTk

So now the taxpayers are hosting receptions in foreign countries and un-needed trips for CEOs.
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09:09 PM on 01/31/2009
Is Warren Buffet out there? Who else here owns enough of a company like that to affect management? At best, we're a small part of a mutual fund which has a small part of a company. Our ability to affect Congress (as weak as it is) is almost certainly bigger than our ability to affect a corporation!

And even if we could affect corporate management, can we affect it enough to lead Mr. Larry Meyers back to reality?
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HUFFPOST COMMUNITY MODERATOR
blindjester
English and ESL teacher
08:55 PM on 01/31/2009
Every dollar they took home as a bonus came directly from the government. Bags of tax money went in the front door, and executives counting their bonuses went out the back.

Individuals were enriched by tax money, although it was meant to save the economy.

And they feel like they deserve it!
HUFFPOST SUPER USER
zanzig
07:38 PM on 01/31/2009
Larry Meyers' analogy of the banker who brings in $30 million of business being entitled to a share of that begs the reader to continue the analogy to the banker who contributes to the $30 billion loss. What part of that does the banker not deserve?

This explanation of "bonuses" debases the very idea of a reward for good work.
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Computer Geek
Logician Atheist Lefty
07:03 PM on 01/31/2009
It's interesting that many of the Nazi war camp guards also had no concept or understanding that they had done anything wrong.

Denial is not just a river in Africa...