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When I was in London recently at the Start Summit on sustainability that we organized with the Prince of Wales, I was impressed to see how committed companies remain to greening their supply chains. This was particularly evident among many of the UK's biggest retailers that participated in the Summit.

You might think that, in difficult economic times, sustainability would fall by the wayside. In fact, we heard first-hand how critical, economically and socially, sustainability is to companies. Investing in sustainability isn't charity. When you put money into improving a business, whether it's for product quality or sustainability, the savings and the value you wring out can pay for themselves and position you to be the low-cost provider.

The reason why companies are working with their suppliers is clear. According to estimates, 80 percent of the greenhouse gas emissions of some companies' supply chains occur outside of the company's own operations. The emissions of shipping finished goods alone can be cut 10 percent by setting up guidelines for energy use and monitoring supplier performance, with corresponding savings in energy costs.

Much of the focus we're seeing is on changing the way energy and water is used or the handling of waste in the production and packaging of products in order to reduce carbon footprints and conserve precious resources.

I see two other areas that are ripe for innovation:

  • Logistics. When we think about how people procure and move things, there's an real opportunity to use math to figure out whether different routings and logistics can keep customers happy while also saving energy to move goods ranging from computer chips to consumer packaged goods. UPS, for example, has just launched a new ad campaign, "We love logistics," to help companies of any size take advantage of global reach while saving time, money and paperwork. The recent focus on logistics has in part led to the movement to eat "locally sourced" fruits and vegetables versus food grown thousands of miles away.
  • Traceability. Just a few recent examples - lead in paint on children's toys, melamine in milk, paper sourced from old growth forests - illustrate why traceability isn't a luxury anymore. With the democratization of information, businesses are expected to know everything they can about the things that they buy, make and sell. Without traceability, we open ourselves up to making hugely damaging mistakes.

The technology and the business processes that make traceability possible are available now. I'm convinced that the ability to provide traceability will differentiate low cost providers from those who will be endangered species.

One of the conference's goals was to encourage more collaboration around issues such as traceability and logistics. Rather than focusing on the supply chains within their narrow industries, for instance, businesses have an opportunity to learn from each other and share best practices.

In fact, supply chain challenges are actually quite similar across many industries. Not one of us can do it alone. Businesses and their suppliers will benefit greatly with they work in tandem with governments and NGOs on making supply chains more sustainable.

 

Follow Wayne Balta on Twitter: www.twitter.com/smarterplanet

 
 
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01:14 PM on 10/20/2010
HuffPost - when you get this type of sponsor generated comment, don't you feel the least bit hypocritical by showcasing one of the biggest exporters of American jobs? Read on:

http://www.endicottalliance.org/allianceibmsimplefactsheet2.htm
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09:51 PM on 10/15/2010
enemy of sustainability is human culture which is the same everywhere at its core: separation and superiority. religion and most isms reinforce it and only 10 commandment stand on the opposite side of religion and greed (isms, incl. capitalism). sad state of affairs, but technology will inflict more and more pain on social structures and will force change at some point - i am so sorry for lifes that humanity will loose for those lessons ahead. but life will survive.
10:04 AM on 10/15/2010
Reading the various Loggie and others comments.
I am struck by the absence of truly understanding just what Logistics is.
The USA Electorate simply does not seem to know just where their daily bread comes from nor how it gets to the table. This is the simplest Logistics trail imaginable.
Farmer seeds dirt, rain falls, wheat grows, farmer harvest wheat, Loggies transport wheat, Bakers grind and bake wheat, Loggies transport bread, Electorate buys bread, Children eat bread. end trail
Note the Intersections. This is the Logistics point of impact. Seeds, falls, grows, harvest, transport, all are Logistics Verbs for Intersection points. It is at these points that a Cost Determination can be accomplished.
There is a lot to Logistics. Just Maybe, Huff Posters have hit on a theme that will transcend Idealogy and improve the lot of the USA Electorate.
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09:55 AM on 10/15/2010
"Logistics. When we think about how people procure and move things, there's an real opportunity to use math to figure out whether different routings and logistics can keep customers happy while also saving energy to move goods ranging from computer chips to consumer packaged goods. UPS, for example, has just launched a new ad campaign, "We love logistics," to help companies of any size take advantage of global reach while saving time, money and paperwork. The recent focus on logistics has in part led to the movement to eat "locally sourced" fruits and vegetables versus food grown thousands of miles away. "

As a Professional Retired Loggie, I was really surprised to read this on Huff Post. Not a sign of
Anti this or that.
Now. Logistics is truly an art not a science. The esoteric math, the systems used, the very idea of transportation processing, are all key to simply understanding Logistics. The CPL exam for Loggies bears this out. Recc Huff Post do an article on the exam. Logistics, per se, is not the answer to all the economic woes of the USA.

BUT. Logistics is and always will be the Key to Productivity. This would require a whole article in itself to explain.
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jabailo
(Participant) Texeme.Construct()
05:50 AM on 10/15/2010
That's why I've been investing in one of the leading suppliers of software for supply chain management, Modus Link (MLNK).
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guveqzero
Inventor and Innovator
12:58 AM on 10/06/2010
The author has too much focus on cost, and not about innovation. For example, reducing the price of corn, with some new innovative technique, does not achieve an improvement with our society, if the reduction in price is not passed on to the consumer and the farmer is not compensated for the loss in income. The role of cost reduction in the supply chain is good for profits, not necessarily for the benefit of society. The low cost provider, actually, is not an ideal worth pursuing, when talking innovation.

Instead, innovation is about enabling society to have more time to engage in other activities besides pursing money, like the arts, science, philosophy, travel, and other personally rewarding experiences. Innovation is about creating a society that is desirable for ourselves and future generations. Somehow, our society has lost sight of this goal and how to reach it.
09:58 AM on 10/15/2010
If one follows this post to its logistic conclusion, transportation of goods would end.
We would all be pursuing our "Time to engage in other activities besides pursuing money" IE. Laying about the house, couch potatoe style and watching the Arizona Cards snatch defeat from the jaws of Sunday NFL victories.
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06:59 PM on 10/03/2010
i don'[t really like cheese either!
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jeffrey678
You don't happen to make it. You make it happen.
11:49 AM on 10/02/2010
Supply Chains = Outsourcing ! What does IBM do "Supply Chain Management" "within IBM we have developed a holistic approach to change Known as the "Magic Carpet" (Outsourcing to India). You can't make this stuff up. LOL
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04:22 PM on 09/27/2010
well, we could also stop outsourcing pollution and slave labor, create trade treaties which enforce a living wage, good workplace conditions and clean environmental policies, which will make products cost what they actually cost, instead of externalizing their costs onto people and the planet.

this would lead to higher retail prices, but lower overall prices, and more thoughtful consumption. local, organic, non-polluting goods should be favored over cheap, exploitive, destructive crap.

but, the pyramid scheme of capitalist globalism was never intended to help people or the planet. it was intended to enrich the few while exploiting the many and nature. it's doing an excellent job.
08:41 PM on 10/01/2010
Products do 'cost what they cost.' Prices are determined by some things called supply and demand.

Capitalism has been and is the greatest force for life, morality, sustainability, and humanity that has ever existed.
10:09 AM on 10/15/2010
"the pyramid scheme of capitalist globalism "
An easy out for not facing Logistics facts. Getting materials from one place to another = Logistics. This entails buying something. Trucks cost, money. Gas costs money. Truckers get paid. Highways need to be maintained. Truck stops provide services AT A COST.
Pyramid scheme of capitalism feeds entire Nations. Try doing w/o the Logistics Capitalism for a 24 hour period, and note the hunger pains.
Feeding folks, Providing Logistics for folks, is not "intended to enrich the few". Logistics is blind to idealogy.
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