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Wendell Potter

Wendell Potter

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Got Health Insurance? Pray You Won't Get "Purged"

Posted: 05/16/11 08:52 AM ET

You might not realize it, but this is National Small Business Week. I'm betting many small business owners aren't aware of it, either. Perhaps that's because most small business owners are far more likely to be worrying about whether they'll be able to offer health insurance to their employees for another year.

Or is this the year they join the ever-growing list of small businesses that have been "purged" by their insurance carrier?

For several years now, insurance companies have been "purging" small business accounts they no longer consider profitable enough or that their underwriters believe pose too much risk. I became familiar with "purging" (yes, that's the actual word insurance executives use internally) toward the end of my career as an industry PR man.

Virtually unknown outside of a few executive suites until I disclosed it in testimony before the Senate Commerce, Science and Transportation Committee in June 2009, the practice is most prevalent at the big for-profit insurance companies -- the ones that are under the gun to meet investors' profit expectations every three months. Along with "rescinding" (cancelling) the policies of individuals who become seriously ill, purging small businesses that employ workers who get sick is a tried-and-true way of meeting Wall Street's expectations.

All it takes is one illness or accident among employees at a small business to prompt an insurance company to hike the next year's premiums so high that the employer has to cut benefits, shop for another carrier or stop offering coverage altogether, leaving all their workers -- and their dependents -- uninsured.

The purging of less profitable accounts through intentionally unrealistic rate increases helps explain why the number of small businesses offering coverage to their employees has been declining for several years and why the number of Americans without coverage reached a record high of nearly 51 million last year. According to the National Small Business Association, the number of small businesses that provide health insurance to their employees fell from 61 percent in 1993 to 38 percent in 2009.

Dr. Ghanima Maassarani is the CEO of a small business who worries that her company may soon have no choice but to join the growing list of employers who no longer offer coverage.

Maassarani's company, Inova Management, owns and operates several in-vitro fertilization centers throughout the United States. Her employees are mostly clinical professionals, including physicians. She shared a spreadsheet with me last week to show the rapid increase in premiums that her firm has had to endure in recent years.

In 2005, she was still able to pay the full monthly employee-only premium of $335 for all of her workers. The annual deductibles were comparatively modest: $500 for individuals and $1,000 for families.

When her insurer at the time, Aetna, proposed to raise the premiums at the end of the year, she switched to CIGNA, which offered her a lower monthly rate of $303 in exchange for a doubling of the deductibles. It turned out to be a one-year-only deal. Facing a substantial hike in premiums, Maassarani switched to UnitedHealth in 2007. She still had to pay more in monthly premiums for each employee than she had paid CIGNA--$321--but the deductibles stayed the same.

Like CIGNA, UnitedHealth proposed a hefty rate increase at the end of the year. Rather than switch again, Maassarani chose to stay with UnitedHealth and swallow the additional 16 percent in 2008. To continue paying the full premium, however, she had to agree to double the deductible for her employees.

Twelve months later, UnitedHealth demanded a 22 percent increase for the following year. Maassarani agreed to UnitedHealth's demands but had to have her employees pay a portion of the premium for the first time. She would pay $316; they would pay $110.

Then a child of one of her workers got very sick. That prompted UnitedHealth to jack up premiums 23 percent for 2010. To be able to continue offering coverage, she had to increase the cost sharing with her employees once again.

At the end of last year, UnitedHealth demanded yet another big increase, this time 20 percent. She is now paying $416.50 a month for each employee, and the employees are now paying $210.53 a month for a policy with a $2,000 individual and $4,000 family deductible.

So just since 2005, the cost of premiums for Inova has skyrocketed more than 87 percent. During that time, her employees have seen their share of the premium go from $0 to $210 a month -- while their deductible quadrupled.

Maassarani told me several of her workers are having a hard time paying their share. She expects some of them will drop coverage if they have to pay more next year. It's all but certain they will. And she acknowledged that she'll have to consider discontinuing health insurance as an employee benefit, a prospect she never imagined.

If Maassarani throws in the towel, she will have fallen victim to purging, like so many other small employers before her. Meanwhile, U.S. health insurers are reporting record profits, and their CEOs are topping the list of highest paid corporate executives.

So much for celebrating National Small Business Week.

 
 
 

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You might not realize it, but this is National Small Business Week. I'm betting many small business owners aren't aware of it, either. Perhaps that's because most small business owners are far more li...
You might not realize it, but this is National Small Business Week. I'm betting many small business owners aren't aware of it, either. Perhaps that's because most small business owners are far more li...
 
 
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08:23 AM on 05/22/2011
The problem with this article and most of the comments is they all lack specificity as to which State of the Union you reside in.

Each State regulates insurance carriers, and depending on your state, all that is said can be true, partially true or can be successfully argued with state regulators.

On the other hand, since insurance carriers are licensed to do business in each state, I feel it is incumbent upon state lawmakers to force carriers to act in a fair and equitable fashion, which is not to rape their insurance base.

As to the gentleman who talked about malpractice, doctors perform malpractice everyday and only a fraction of those cases go to court. Doctors imho are generally incompetent; they state as "fact" which is really their guess, and are so busy over booking that they can't spend the time to think before acting, and they act based on lowest common denominator. Why should we, the consumer be not be allowed to sue those doctors who perform gross negligence, which hurt, damage or kill us?
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HUFFPOST SUPER USER
Balkingpoints
World Citizen Forum / writer's open mic - any topi
04:28 PM on 05/20/2011
Do the math on tort reform;

If all malpractice suits were banned, medical provider charges would only come down maybe 10-15% on the malpractice insurance savings. Still way too expensive for wage Americans to afford outright, and individual health policies would still be completely out of reach to them. Duh.

Boehner/GOP's market-based "solution", won't come close to solving the health care crisis in America. They've been running this facade for decades, and the public is finally waking up on it.
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Alicia Westberry
college student & blogger
02:27 PM on 05/20/2011
Health is expensive for individuals & small businesses. My father owns a small electrical contracting business & has found himself in a very similar position as Dr. Maassarani except that his employees don't help off-set what he has to pay,
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silverstreet
All you need is love
09:04 PM on 05/24/2011
USA is the only country on earth that expects employers to pay for the heatlh insurance of employees. Every other industrialized nations has the advantage of single-payer nationalized health care, which makes businesses in other countries more competitive.
10:12 AM on 05/20/2011
It is not just a small business issue but the impact on employees is significant as related below. Family's need tools to become better consumers of health care so that they can manage these changes.
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kdallas999
Entrepreneur, patriot and liberal
05:42 PM on 05/18/2011
The exact same thing has happened with my company. Modest (ha!) increases of 10% or so, and then one of our 30 employees had a heart attack and another got cancer and suddently it was a 28% increase, and continued to increase at similar rates.

We tried using an HSA-based policy, which pitched itself as "getting our employees active in making their health care decisions" but actually meant "forcing employees to pay their portion of the medical expenses prior to delivering the medical service" which forced us to have to lend money to several employees for critical treatments (like an MRI for a child!).

Now we, sadly, pay employee only and have a really high deductible, which also makes us vulnerable to having to lend money for important treatments (hard in a time when we have little to no cash), but it's that or offer no insurance at all.

The US would do more for small businesses by REALLY dealing with the healthcare issue than possibly anything else they can do for us.
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silverstreet
All you need is love
09:06 PM on 05/24/2011
So why don't small businesses back single-payer nationalized health care system -- which is much more cost-efficient. USA is the only nation on earth that expects employers to provide health insurance for its employees, which makes US businesses, especially small business, less competitive.
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brokerallen
The Middle Class Needs To Take Back America
01:08 AM on 05/18/2011
This article is right on the money. This has U.S. Corporations and businesses at a competitive disadvantage. We need Universal Care.
04:00 AM on 05/17/2011
The company in the article isn't paying as much as some. But the trend is very scary. Need to do away with for-profit health insurance companies.
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mattsspats
i feel like i'm taking crazy pills!
10:21 PM on 05/16/2011
It's called capitalism, and it doesn't care about you. Stop defending it.
10:09 PM on 05/16/2011
You give your Congressperson free health care. Don't you deserve the same kind of health insurance coverage as your Congressperson?! There is only one person preventing YOU from having the same health coverage as your Congressperson. ...YOUR CONGRESSPERSON!!!!! I talk to my Congressman regularly about this subject. I ask him why we don't have it?
09:55 PM on 05/16/2011
The only companies even sleazier than the banks. Oh, wait - I forgot about pharmaceutical companies.
04:01 AM on 05/17/2011
You forgot to mention oil and gas companies...
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Ricardo Aviles
09:47 PM on 05/16/2011
Oh, so that's where all the our insurance money goes!
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petef59
my micro-bio is empty
09:19 PM on 05/16/2011
I hope there is a hell: then those who deny treatment to those that have paid for the insurance, or denied even the possibility of coverage, get to relive the pain experienced by every single person their action has hurt.
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davidinct
Harmony, despite the sharps and flats.
07:40 PM on 05/16/2011
When are we going to recognize the policy of tying one's health care insurance to one's place of employment for the insanity that it is? No other advanced industrialized nations have this system in place. It is a peculiarly American (and I DO mean peculiarly) phenomenon, and its shortcomings are becoming more and more glaringly obvious as time goes by.

The business model of the health insurance industry is positively Darwinian... Report ever-increasing profits on a quarterly basis. There are just two ways to increase profits: a) increase revenue (that is, raise rates), and b) cut costs (that is, reduce treatment costs wherever possible and deny coverage to the "high maintenance" folk).

This is not a system set up to deliver health care, but rather more of a legalized protection racket, where we fork over exorbitant amounts of money in the hope that we are "covered", only to find that protection is withdrawn when the insurance companies find it inconvenient to continue providing it.
04:02 AM on 05/17/2011
It's almost a form of enslavement.
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mansterEZ
searching for secular humanist fact-based truth
07:09 PM on 05/16/2011
There is no mandate for an insurance provider to sell anyone a policy, especially an affordable one. Once one has a policy, though, it can't be cancelled for any reason. But there is no cap for what an insurance provider can charge. The only real mandate is that EVERYONE MUST purchase a policy from a for-profit provider. Mr Potter is just warning us ahead of time of the full effect yet to be felt. Insurance companies are banking their profits now while they still can because changes are coming that will force them to curb their profits.
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darter22
Very funny, Scotty. Now beam down my clothes.
06:56 PM on 05/16/2011
The Mafia doesn't have a racket this good.