Connecting sports to military service and vice versa has a venerable history. The Battle of Waterloo (1815) was won on the playing fields of Eton, Wellington allegedly said. Going over the top at the Battle of the Somme (1916), a few British soldiers kicked soccer balls in the general direction of the German lines. American service academies have historically placed a high value on sports (especially football) for their ability to generate and instill leadership, teamwork and toughness under pressure.
But in today's America, we are witnessing an unprecedented militarization of sports, and a concomitant emphasis on the sportiness of military service. With respect to the latter, take a close look at recent Army recruitment ads (which I happen to see while watching baseball). These ads show soldiers lifting weights, playing volleyball, climbing mountains and similar sporty activities. The voice-over stresses that army service promotes teamwork and toughness ("There's strong. Then there's army strong.") There are, of course, no shots of soldiers under direct fire, of wounded soldiers crying for help, of disabled veterans. Army service in these ads is celebrated as (and reduced to) an action-filled sequence of sporting events.
Today's militarization of sports is even more blatant. Consider this excellent article by U.S. Army Colonel (retired) Andrew Bacevich, which highlights the "cheap grace" available to crowds at major sporting events. For-profit sports corporations and the Pentagon join hands to orchestrate pageants that encourage (manipulate?) us to cheer and celebrate our flag, our troops and our sports and military heroes, as the obligatory fighter jets roar overhead.
Now, I'm sure there are well-meaning people who see such pageantry as an uncontroversial celebration of love of country, as well as a gesture of generosity and thanks to our military. And this retired veteran admits to feeling my heart swell when I see our flag flying proudly and our troops marching smartly. But the co-joining of corporate-owned sports teams and events (which are ultimately about entertainment and making a buck) with the military (which is ultimately in the deadly business of winning wars) strikes me as more than disturbing.
To cite only one example: The San Diego Padres baseball team takes "tremendous pride" in being "the first team in professional sports to have a dedicated military affairs department," according to a team press release quoting Tom Garfinkel, the Padres president and chief operating officer. But is it truly "tremendous" for sports teams to be creating "military affairs" departments? As our sporting "heroes" celebrate our military ones, does not a dangerous blurring take place, especially in the minds of America's youth?
War is not a sport; it's not entertainment; it's not fun. And blurring the lines between sport and war is not in the best interests of our youth, who should not be sold on military service based on stadium pageantry or team marketing, however well-intentioned it may be.
We've created a dangerous dynamic in this country: one in which sporting events are exploited to sell military service for some while providing cheap grace for all, even as military service is sold as providing the thrill of (sporting) victory while elevating our troops to the status of "heroes" (a status too often assigned by our society to well-paid professional athletes).
Which brings me to a humble request: At our sporting events, is it too much to ask that we simply "Play Ball?" In our appeals for military recruits, is it too much for us to tell them that war is not a sport?
Think of these questions the next time those military warplanes roar over the coliseum of your corporate-owned team.
Professor Astore writes regularly for TomDispatch.com and can be reached at wjastore@gmail.com.
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Thanks for the read ... but I think my premise holds.
There is a HUGE difference between corporate SPONSORSHIP and corporate OWNERSHIP! It's not an insignificant difference. The Tribune Co no longer owns the Cubs.....GE/Ford hasn't owned the Astros since the '90s......Disney hasn't owned the Angels for eight years.......unfortunately, Newscorp sold the Dodgers to Frank McCourt six years ago......Anheuser Busch sold the Cardinals nearly 20 years ago.......
Comcast owns the Sixers...so you have one....Rogers Communications owns the Blue Jays.....OOPS!...Canadian ownership of a Canadian team....can't count that!
The NFL seems pretty corporate...let me check that....nope...sorry, no corporate ownership in the entire league.
Seeing a pattern here?
"There's a thin line between corporate-sponsored and corporate-owned."
Not thin at all....sponsors are not owners. If your premise had been corporate sponsorship with sports/military ties....you'd have a valid point.
Cheers!
The Almighty is never far away whenever sports and the military join hands these days.
In our debt crisis debacle, Congress could not even agree to cut funding for Pentagon-sponsored NASCAR activities, though I'm sure all parties see themselves as being very serious about cutting unnecessary costs.
Fanned.
General Douglas MacArthur
Its sick.
–adjective
1. conforming to the standard or the common type; usual; not abnormal; regular; natural
Dude, I don't know which country's military your referring....but the US military I was in is civilian led and controlled. The two top folks in the military chain of command are both civilians (SECDEF and POTUS). As for your "nation building" notion.....the military would like nothing more than not to undertake that mission....but the civilian leadership (Bush and Obama) forced that mission on them in Iraq and Afghanistan....just as Clinton tried and failed miserably to do in Somalia. As for your other side missions at home........I don't have enough room here to highlight the folly.
I'm disappointed. I'd like to see more. You were a few hundred words short of filling your quota. Nice to know the Military Industrial Complex that Ike warned about was just a figment of his imagination.
Just a future trend for you watch for, Mr. Astore.
My wife is hot.
Booogity, booogity, booogity .
Amen.