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Mad Men's Feat

Posted: 09/28/11 06:25 PM ET

Out of sight, out of mind?

(There be some spoilers ahead, just so you know.)

It's been little more than a week since Mad Men won a record-tying fourth straight Emmy Award for best drama, and it's all looking and feeling rather anti-climactic. Ironic, since Mad Men joins only The West Wing (2000-2003) and Hill Street Blues (1981-84) in accomplishing the feat. LA Law also won four best drama awards in the late '80s and early '90s, though not consecutively.

It's a great feat for a great show, a show which, as is obvious from all the writing I've done on it, is my favorite, though hardly perfect. This is a landmark series about important things, not the least of them being America at the apex, on the cusp of change in the 1960s, imperial New York at its peak, the rise of consumerism and the persuasion industry, men, women, and some very cool fashion and design. To name a few.

And it's a show that's being recognized for its importance -- albeit an importance that is not always understood -- and for its brilliant execution, in its own time. That's unusual.


Meet Mad Men.

Naturally I think of Mad Men in any number of ways that are not about history and politics. I enjoy it because it's a damn good show filled with intriguing characters.

But I also think of Mad Men as not unlike a show about upper-middle and lower-upper Romans, and how they relate to those below them. We seldom see the very top, the Hiltons, the Rockefellers, though we see their courtiers and others who serve them and, more significantly, their interests.

Driven by post-World War II dynamism and dynamics, the city of Mad Men, New York, is still the most powerful city in what is still the only superpower on the planet. But the peak, which coincides with the time of Mad Men, has passed, and the era of dominance is clearly passing.

We saw it last week. With the United Nations gathered in New York -- in current international commentary much more the place that has nearly crashed the world than the epicenter of rising power -- Barack Obama hoped for a victory lap on Libya. But that was overshadowed by metastasizing AfPak and Israeli/Palestinian crises which again suggest that Osama bin Laden's strike on 9/11 against the "belly of the American beast," New York, is turning out to be a masterstroke after all.

History, deep and multi-faceted, swirls around us, but our culture increasingly focuses on the momentary.

That's at least part of the reason why Mad Men's feat has gone so little remarked upon.

If Mad Men were on the air now, as it usually is, its record Emmy win would be getting more attention. And it probably would have done better in the overall awards. But a business fight led to it skipping the entire year, and we won't have it back till next March.

Despite garnering the most Emmy nominations in its history, a whopping 19, Mad Men won only one other Emmy this year. For best hairstyling. (Which, by the way, is great, and the winners are Sean Flanigan, Gloria Casny, Jules Holdren, Theraesa Rivers, and Lucia Mace.)

West Wing also won only two Emmys in its record-tying season. But its "other" award was for best direction.

In contrast, Hill Street Blues won five Emmys in its fourth straight season of winning the best drama prize.

It's hard to believe that Mad Men didn't win at least a few more awards, especially for writing and acting.

I think the show locked up its fourth Emmy for best drama with the season's pivotal episode, "The Suitcase." Written by Mad Men creator Matthew Weiner, it's Don Draper and Peggy Olsen's long day's journey into night and the following day. Yet the episode didn't win for writing -- the first season for which Mad Men hasn't won an Emmy for writing -- or propel either Jon Hamm or Elisabeth Moss to wins as best actor and best actress.

Strange.

I've recently watched most of Season 4 again. I actually found that I enjoyed it more this time around. It seemed lighter, though no less pointed, than it did last year, when there was so much commentary about the the impending collapse of Don Draper and so on.

I also found that I had a different take on one or two characters. Dr. Faye, for example, who I seriously distrusted at first and came late to appreciate while viewing the first time round, I liked immensely from the beginning. Don made a big mistake dumping her for his lissome, empathetic secretary, no matter how much better Megan is with kids. The good doctor, very well played by Cara Buono, has good intentions and can certainly learn. And she certainly had more conversation. I hope we see her again. And little Sally, who was clearly nowhere near as disturbed as some imagined, just needs good, steady attention.

Of course, by the end of the show -- which is really a massive novel for television -- I may change my opinion about some of that, too.

Elisabeth Moss's Peggy is funnier than I recalled her being the first time through, when there was so much commentary focus on her as some sort of anomalous feminist power amidst the dominant sexism of 1965. Her performance is terrific, with lots of good shading and timing, and well deserving of an Emmy.

I wasn't surprised, though, that she didn't win out over Julianna Margulies for her performance in The Good Wife. I don't watch Margulies' show regularly, but I've seen it a dozen times or so. It's very solid and she is terrific in it. And the show, obviously, is about her. She's all over it, unlike Moss in Mad Men.

The way Mad Men is structured, I think Moss would have a very strong shot at winning best supporting actress. But that would take away Christina Hendricks' opportunity to win for her great portrayal of the essential Joan Holloway. (I won't call her Joan Harris.)

Hendricks had a good shot this year, but didn't win. Had the show been airing at the time, she might well have.

John Slattery, nominated all four years as best supporting actor for his great turn as Roger Sterling, I always have high hopes for. Again, had the show been on ... But at least he's Tony Stark's dad.

The real omission, of course, is Jon Hamm. There is no Mad Men without Don Draper, and Hamm is brilliant in the role. It's as evident as can be watching "The Suitcase," in which he is many facets of the character by turn, and at times simultaneously.

It's hard to see how Mad Men can win the award for best series four years running without Hamm picking up at least one best actor prize. Yet there we are.

This happened to Martin Sheen during The West Wing's great run, by the way. But he was up against James Gandolfini's classic take on the archetypal Tony Soprano. And, even though President Jed Bartlett was clearly the principal character of The West Wing, that show -- in which Sheen's character was originally only to be recurring -- was even more of an ensemble turn than Mad Men. Which we know from the pilot, "Smoke Gets In Your Eyes," centers on Don Draper.

Again, though, I suspect that, had Mad Men been airing at this time, Hamm would have won.

The good news (not that he's been getting bad news, mind you) for him, and for us, is we have three more seasons of this fascinating series.



Incidentally, you can see all my Mad Men pieces, from 2009, 2010, and 2011 here in The Mad Men File.


You can check things during the day on my site, New West Notes ... www.newwestnotes.com.

William Bradley Huffington Post Archive


 
Out of sight, out of mind? (There be some spoilers ahead, just so you know.) It's been little more than a week since Mad Men won a record-tying fourth straight Emmy Award for best drama, and it's al...
Out of sight, out of mind? (There be some spoilers ahead, just so you know.) It's been little more than a week since Mad Men won a record-tying fourth straight Emmy Award for best drama, and it's al...
 
 
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HUFFPOST BLOGGER
William Bradley
I have no microbe bio.
02:00 PM on 10/04/2011
Incidentally, the latest piece -- "California's Wild Ride: Of Arnold, Jerry, and Various Vanities Fair (And Otherwise)" -- is online now ...

http://www.huffingtonpost.com/william-bradley/vanity-fair-schwarzenegger-governor_b_993388.html
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Nic the wonder puppy
When life throws lemons, throw them back
10:43 AM on 10/01/2011
I don't have feat, I have paws
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TheOin2012
My micro-brew is empty.
05:44 PM on 10/01/2011
Say what?
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HUFFPOST SUPER USER
Nic the wonder puppy
When life throws lemons, throw them back
09:08 AM on 10/02/2011
No, not what. I said I have paws and not feat.
09:53 PM on 09/30/2011
I really enjoy your take on all things Mad Men. I am so disappointed that we are not currently watching the new season. It is remarkable that these leads have been denied Emmys. For the new season I do hope that Sally's role will not be as big as it was last season, but I suppose it's too late for that. I guess now she is seen as a supporting, rather than featured/occasional, actress. The actress who plays her is really terrific, but her role expanded far too much to suit me. I think she had more scenes than Christina Hendricks last season. For me, Mad Men is a grown up show.
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William Bradley
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07:00 PM on 10/02/2011
Thanks, I appreciate it.

The show has always focused a lot on the Don Draper home front. Fortunately last year it wasn't quite as much as in previous years, with the divorce and all.

Sally Draper is a major character. In many ways, she's the audience stand-in, the only one who represents the contemporary world, much as many would like to think it's Peggy.
09:56 PM on 10/02/2011
I hear what you are saying about Sally and what she represents...however, I hope they will find a better balance with the amount of her scenes and the scenes of other characters.
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LizM
My micro-bio is too long for this space.
08:31 PM on 09/29/2011
That is an excellent summation of what Mad Men is all about and why it has just won its fourth consecutive Emmy award.



>This is a landmark series about important things, not the least of them being America at the apex, on the cusp of change in the 1960s, imperial New York at its peak, the rise of consumerism and the persuasion industry, men, women, and some very cool fashion and design. To name a few.

And it's a show that's being recognized for its importance -- albeit an importance that is not always understood -- and for its brilliant execution, in its own time. That's unusual.
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William Bradley
I have no microbe bio.
01:04 PM on 09/30/2011
Thanks, I appreciate it.
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Lonna Saunders
Writer/Broadcaster/Attorney
06:42 PM on 09/29/2011
Mad Men needs to air more than 13 episodes a year. That's why it's being "unremarked upon" after its 4th straight Emmy win. More promotion, too. Few know it exists.
Why aren't Lionsgate/AMC promoting the heck out of it in a myriad of ways & increasing its merchandising beyond the Barbie/Ken dolls? Clothing lines, Janie Bryant? If more Boomers (and their desirable demo kids) knew of Mad Men, its numbers would explode.
Why are the Sun. morning reruns airing when people go to church? Not a way to attract new viewers.
Mad Men had my heart when it debuted shortly after my widowed mother's death from Lou Gehrig's. It really helped me get thru the nites afterwards. For one beautiful hour on Sunday eve, Mad Men took me to the time when my parents were still with us, & I was Sally's age.
My niece's at Bryn Mawr this fall like Betty. She was accepted at Smith & Holyoke but my brother said Betty at Bryn Mawr, clinched it. He's a big fan.
As a Vassar alum, Betty's tub reading of Mary McCarthy's "The Group, made me smile. Accuracy of details, makes us treasure Mad Men. Makes us want to come back for more. I'm posting from Vassar's Alumnae House. If only I could write the lead-in show to Mad Men on AMC. A girl can dream when she's walking the corridors of her alma mater. Break a leg Matt, writers, cast, crew! Thanks for GREAT BLOG WILLIAM!
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kapalabhati
Lokah Samasta Sukhino Bhavantu
12:35 PM on 09/30/2011
There are Barbie dolls.
http://www.buycheapr.com/us/result.jsp?ga=us13&q=barbie+mad+men
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TheOin2012
My micro-brew is empty.
05:44 PM on 10/01/2011
Whee!!
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William Bradley
I have no microbe bio.
07:00 PM on 10/02/2011
I see.
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William Bradley
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01:05 PM on 09/30/2011
Thanks for your thoughtful comments, most of which I agree with.

I don't agree that more than 13 episodes is a good idea. That would lead to filler as we see in almost all American TV series.

And the show's previous Emmy wins were certainly very much remarked upon, each based on 13-episode seasons.
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Lonna Saunders
Writer/Broadcaster/Attorney
02:10 AM on 10/07/2011
I didn't mean to imply that the previous seasons of Mad Men went "unremarked". I just feel that the marketing and promotion folks at Lionsgate and AMC need to promote this show much, much more. Their ratings and hence their revenues would explode if they did this. It has been said that imitation is the most sincere form of flattery with both ABC with PanAm and NBC with the recently cancelled Playboy Club, following Mad Men's lead. If I were a network executive and if it were contractually possible to do so, I would buy Mad Men from AMC and put it on a network schedule...I'm selfish, William, I want the 26 weeks per season...13 not enough for me...I want more. I am sure the other Maddicts agree with here.
04:44 PM on 09/29/2011
Compared to The Wire Mad Men is Sesame Street for Boomers.
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William Bradley
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05:58 PM on 09/29/2011
I always hear this from a few people.
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TheOin2012
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05:44 PM on 10/01/2011
Heh.
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inmyhumbleopinion
Vote third party.
12:22 PM on 09/29/2011
As is always the case with award shows, I think the academy tries to right previous wrongs. Such is the case with Kyle Chandler and the Best Actor Emmy. While I agree that there is no "Mad Men" without Jon Hamm, so was there no "Friday Night Lights" without Chandler. That show, too, was consistently brilliant and well-acted and suffered from a lack of commitment by NBC. I think it would have done much better if it was an anchor show on a cable network, like Mad Men is for AMC, than as a mainstream drama for NBC. FNL was passed over too many times, so this year, on the heels of its final season, they gave it some long overdue recognition.

That said, even though the Mad Men story got better and better over time, I'm not sure Jon Hamm's performance did. I think this last season was his weakest.
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William Bradley
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12:34 PM on 09/29/2011
Actually, I think Season 4 was one of the weakest Mad Men seasons, which accounts in part for its fewest awards. But Hamm's performance has only improved.
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02:17 PM on 09/29/2011
I think MM may have been helped by the delay-after the weaker fourth season, they could have been overlooked this year. The show's absence may have made the hearts of the voters grow fonder.
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TheOin2012
My micro-brew is empty.
04:13 PM on 09/29/2011
Who even talks about Friday Night Lights?
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TheOin2012
My micro-brew is empty.
11:53 AM on 09/29/2011
Yeah like most of the stuff on HP...

>>> History, deep and multi-faceted, swirls around us, but our culture increasingly focuses on the momentary.
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TheOin2012
My micro-brew is empty.
11:52 AM on 09/29/2011
Great video!! But where's the one you always run, that's so good?

>>> Meet Mad Men.
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William Bradley
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02:36 PM on 09/29/2011
Not sure it's still available.
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TheOin2012
My micro-brew is empty.
04:14 PM on 09/29/2011
:(
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LizM
My micro-bio is too long for this space.
10:53 PM on 09/28/2011
I was a bit surprised that Mad Men won the Emmy despite having been temporarily off the air for so long ... a sign of just how fascinating this series really is.

While I love how you weave a little geopolitics into the fabric of your Mad Men pieces, your suggestion that bin Laden's 9/11 attacks may, in the final analysis, end up being a masterstroke is a notion I can hardly wait to debate in your next piece!
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William Bradley
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11:54 PM on 09/28/2011
I think Mad Men was helped by people having second thoughts about Boardwalk Empire.

The show really is set in New York at its zenith, still rising. As distinguished from the troubles that came in the '70s, and now the post-9/11 and post-global meltdown city.
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LizM
My micro-bio is too long for this space.
12:29 AM on 09/29/2011
Mad Men’s best years may very well be the last three. It’s going to be fun to watch and I can only hope that the writers take a cue from your essays and be a little less subtle in their referential nods to history.

As for the future of New York, and the promise of America, I continue to harbour high hopes ...

On a wholly unrelated note, but equally fascinating ... I hope you had a chance to watch some baseball this evening as it was quite a night!
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TheOin2012
My micro-brew is empty.
11:54 AM on 09/29/2011
New York is important because it screwed up the world. The rest is SELF importance...

lol
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TheOin2012
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11:54 AM on 09/29/2011
I bet it won because the competition wasn't really strong.

This Boardwalk Empire show is kind of rubbish it turns out.
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inmyhumbleopinion
Vote third party.
12:50 PM on 09/29/2011
I agree about Boardwalk Empire. Stopped watching it halfway through the season. Kelly McDonald is the best thing in it, but the storyline really isn't that compelling.